Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Listening is a powerful tool for understanding broader conversations around major events, crisis situations, your brand and so much more.

Strategy 142

Strategy Metrics Hubspot Retail 142

Razor Social

MARCH 30, 2016

You could be running an event and you want to track real-time mentions so you can respond to and track them. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” ” Sentiment analysis has a bad name because it’s never 100% accurate. Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. Jump Links What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Sprout Social

AUGUST 27, 2020

the evolved version of Baby Nut who was born from the ashes of Mr. Peanut, celebrated it’s 21st birthday, to the shock and confusion of consumers on social. While some fans “shellebrated” the event, some (like me) wished the adorable Baby Nut didn’t age so quickly. Just over seven months later, Peanut Jr., Are they demanding action?

Brands 132

Brands Sentiment Social Media Management Issues 132

Sprout Social

MARCH 15, 2022

Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. Whether it’s a botched NFT launch or a spokesperson who’s in the spotlight for all the wrong reasons, there’s an increasing array of events that can impact your brand reputation at a moment’s notice.

Reputation 119

Reputation Brands How To Review 119

Sprout Social

FEBRUARY 13, 2023

You can track their purchasing behavior (order history, average order value, usage) and source attitudinal data ( voice of customer , sentiment and psychographics). With so much rich customer data available, proper management is key. Here are four tips for managing and sharing customer data at your organization.

Data 105

Data Social Media Tips Metrics 105

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. That’s where social media listening comes in.

HootSuite 107

HootSuite Brands Price Collaboration 107

Hootsuite

MARCH 26, 2020

Parks across the country will host a variety of special programs and events. According to a survey conducted by Open the Government , more than half of voters want to see more authenticity and transparency in their government. The first thing you should focus on as a social media manager is listening to your audience.

Social Media 143

Social Media HootSuite Education Social Media Management 143

Oktopost

JUNE 9, 2020

Many B2B organizations believe that the future of social media marketing lies in employee advocacy: 64% of companies credit employee advocacy with attracting and developing new business, while 45% attribute new revenue streams to advocacy. As many as 70% of job-seekers use social media to find openings. Building Trust.

B2B 147

B2B Survey ROI Metrics 147

Sprout Social

JANUARY 5, 2021

Social media is the perfect place to pick your customers’ brains without having to hit them with a survey or questionnaire. This includes questions, comments and concerns sparked via social media. Set up social listening for industry keywords and hashtags. What’s your go-to Trello tip? ?.

Strategy 129

Strategy Content How To Trends 129

Sprout Social

OCTOBER 6, 2020

A confidential survey can be an excellent way to gather information about what your employees think about your current brand. Remember, if the survey reveals problems with your corporate culture or internal communications, it’s important you listen to those areas of concern and address them.

Class 94

Class Brands Review Authentication 94

Webbiquity SMM

JANUARY 24, 2017

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. Easily monitor, manage, and schedule tweets for muliple Twitter accounts. Showcase reviews: Buffer Social.

Tools 100

Tools Twitter Sample Samples 100

Sprout Social

AUGUST 3, 2022

From popular creators to celebrities to corporations, social media has become the face of the public apology. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. Communicate a plan for redemption.

Brands 95

Brands Issues Social Media Conference 95

Convince & Convert

JULY 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay: Welcome everybody to Social Pros. Eric: Social Pros, I know it. The RSS feed is: [link]. Find us on iTunes: [link].

Airlines 115

Airlines Sentiment Hotels ROI 115

Convince & Convert

FEBRUARY 2, 2012

It’s their 12th annual trust and credibility survey. Jay: This is, as I understand it, the first time that a command center has been built of this nature, not only for the Super Bowl, but really for any singular major sporting event. One of the things that we’re looking at really closely is sentiment analysis.

Social Media 117

Social Media Committee Team Questions 117

Sprout Social

MARCH 27, 2023

For instance, the inspiration for the Year in Social campaign mentioned above started with the customer marketing insight that social marketers often feel the pressure to do more—without acknowledging how far their brand has come. Then you can create tailored social media campaign strategies that address specific challenges.

Campaign 126

Campaign Social Media UGC Metrics 126

Convince & Convert

APRIL 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Insurance 115

Insurance Journal Research Hashtag 115

Razor Social

DECEMBER 21, 2016

Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Brand24 is a social media monitoring tool that allows you to track mentions about your brand, or your competition, across social media channels, blogs, forums, photo sites, etc.

Tools 40

Tools BuzzStream Marketing Template 40

Hootsuite

AUGUST 14, 2023

Develop ten blog post ideas that promote an event planning business’s services and expertise. ChatGPT prompts for social media marketing Social media managers , listen up. Develop five discussion questions about world history that focus on the events of the 20th century.

Products 92

Products Real Estate Tourism Fashion 92

Keyhole.co

MARCH 16, 2023

While many other fashion brands only only take advantage of world-renowned events like Valentine’s Day and Christmas, Topshop takes advantage of other smaller festivals or events — especially in entertainment and fashion space. Remember, this is an event many other fashion brands don’t value as much as they do more popular events.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Sprout Social

JANUARY 26, 2021

Plus, there’s a positive perception of brands on Instagram: According to a Facebook survey , people say they recognize brands on Instagram as popular (78%), relevant (74%) and committed to building community (72%). Building community and supporting customers is imperative for attracting and retaining customers through social media.

Template 134

Template Templates Instagram FAQ 134

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. Source: Twitter.

Hashtag 145

Hashtag Activities Social Media Retail 145

Webbiquity SMM

APRIL 9, 2012

A users can post to his/her Facebook wall, send a Tweet, share photos to Flickr and TwitPic, upload a video to YouTube, post a blog entry and manage other social accounts all from a single login and tool. ” 4 Great (free) Tools to Measure Social Sentiment and 4 Important Stats by Social Media Today.

Review 200

Review Tools Social Media Klout 200