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How to Find Your Audience on Social Media

Social Media Strategies Summit

Log in to your ad account, create a new saved audience, and add age, location, and interest-related filters to build the most accurate picture of the people you’re targeting on social media. At this point, it’s worth stopping to sense-check your findings by surveying your existing customers.

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Social Media Event Promotion: The Complete Guide

Hootsuite

When it comes to social media event promotion, it’s important to make a plan. Social media tools let you engage with your audience in creative ways that boost attendance and make for a better experience. But, social media event promotion is far from over once your guests walk through the door.

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What Social Media Managers Can Learn From the Cleveland Museum of Art’s ArtLens

agora pulse

For social media managers, ask yourself: What content can I create that encourages my audience to immerse themselves in it and share it on their social media channels? What types of user experience can I craft for my different social channels? Like most experiences, those shared are the most memorable.

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What Social Media Managers Can Learn From the Cleveland Museum of Art’s ArtLens

agora pulse

For social media managers, ask yourself: What content can I create that encourages my audience to immerse themselves in it and share it on their social media channels? What types of user experience can I craft for my different social channels? Like most experiences, those shared are the most memorable.

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What You Need To Know About Building A Career In Social Media (No Toxicity, Expert Advice Edition)

Buffer Social

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? What is a social media manager? Own community management.

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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. Here’s an article where you can learn more about social media budgeting.

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The dos and don’ts of gamifying your employee advocacy program

Oktopost

Your teams may lose momentum and it’s up to us, the social media managers, to re-spark their enthusiasm. Keeping active and posting on social media is a must when you want to develop and maintain your personal branding. We all know employee advocacy adoption is half the battle when running a program.