How to Use Your CEO’s Twitter Account to Build Brand Loyalty
Convince & Convert
SEPTEMBER 11, 2015
Have them tweet the contents of their bookshelf or RSS feed. Sample content: Really enjoying an article from @author (or @website) [link]. Approximately 100 characters on an exciting, fun, or out of the ordinary office event. Sample content: Beautiful day for some gardening with @CompanyName. Tweet Type: Event Shout Out.
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