Pam Moore

SEPTEMBER 12, 2016

” In addition, you can download the slide presentation deck I used for the 90 minute “Advanced Pinterest for Business” workshop at the Social Fresh Event. How to Get Your Social Marketing Budget Approved (white paper). It includes all 7 steps, loads of statistics and more.

ROI 60

ROI Social Networking Template Templates 60

Pam Moore

JULY 9, 2018

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. and more… If you are serious about using content marketing to grow your business, don't miss this one time training event. The power of an imperfect content. Register for the webinar now!

Content 163

Content Training Marketing Industry 163

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pam Moore

SEPTEMBER 9, 2020

One of the absolute best ways to increase both conversions and return on investment (ROI) on ALL of your marketing is to learn how to build, use and optimize sales and marketing conversion funnels. This is how ROI is achieved! Top metrics to track in each phase of the funnel to optimize for maximum sales and ROI.

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

OCTOBER 16, 2019

Or maybe you have already hired a social media marketing agency, yet you are not seeing the ROI you had anticipated? Take a listen to episode 240 of the Social Zoom Factor podcast for 10 strategies and tips to partner with your social media agency for maximum success and ROI ! Why you must be patient in achieving results and ROI.

Social Media 60

Social Media Consultant How To Training 60

Webbiquity SMM

DECEMBER 13, 2011

In almost any major city, on almost any day, there are various types of business networking events: breakfasts, happy hours, seminars, forums and other types of events where local business people can meet each other and form new connections. Generate leads and grow your email list (carefully!).

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Pam Moore

JUNE 28, 2019

Increase the ROI of your content. By focusing and planning you also are better able to integrate your content across multiple mediums, thus increasing your reach, audience, and ROI. Possible white-paper (y/n). Why do you need a content calendar? Let me convince you as to WHY you need a content calendar. Syndication.

Template 60

Template Templates Content Marketing 60

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. src = [link]. }. ); WHITE PAPERS. WHITE PAPERS. Customer Case Study: 156 Percent ROI with HP. Webcasts |.

Company 122

Company How To Case Study Mobile 122

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 167

Social Media Nielsen Press Release News 167

Laurel Papworth

APRIL 28, 2011

shares a link to an event with their Facebook friends it results in $2.52 Sharing an event through Eventbrite’s email sharing tool is worth $2.34, almost as much as Facebook. White Paper: Value of a Facebook Fan - An Empirical Review. I wanted to bookmark some hard figures not soft ROI on this blog. for Eventbrite.

Facebook 110

Facebook Directory Statistics Review 110

Webbiquity SMM

JANUARY 2, 2013

Why web presence optimization metrics are vital: half of marketers say tightening integration between social media and traditional marketing is a key goal for 2013, yet nearly a third identify that as one of their top social marketing challenges, and a whopping 57% way measuring social ROI is a challenge. Convince & Convert ).

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

JUNE 28, 2008

Intranet (Finding ROI) White Paper. Case Studies. Content Migration. Content Management (CMS). Convergence. Governance. Human Resources. Information Architecture. Internal Communications. Intranet 2.0. Knowledge Management. Multimedia. Technology Vendors. This Month. Case Studies. Content Migration. Content Management (CMS).

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Buzz Marketing for Technology

JUNE 27, 2008

But every time I go to an event, I learn better. KM Overview Measurement and ROI Overcoming Knowledge Loss. Bookstore Check out our Reports, White Papers and Case Studies at the APQC Bookstore. Go to Toms blog to read more, including comments. Click here to listen to the "Talk of the Nation" interview with Don Tapscott.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Social Media Strategery

MARCH 2, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Show them an example where a wiki has been used to eliminate 43 MS Word versions of a white paper or some other document. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 72

Gov 2.0 Social Media Insurance Wiki 72

Hootsuite

JULY 25, 2023

Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Write four subject lines and pre-headers for a promotional email about our company’s upcoming event [INSERT EVENT INFO]. List the marketing channels that have the best ROI for mining companies. INSERT POST].

Marketing 91

Marketing Upcoming HootSuite Campaign 91

Webbiquity SMM

JUNE 10, 2014

Though Duluth is smallish metro area of roughly 100,000 population, the event attracted twice as many attendees as some similar events in larger cities, with speakers from around the country. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.”

Conference 196

Conference Social Media SEO Marketing 196

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Virtual events. ROI / TCO calculators. . Virtual events. ROI / TCO calculators. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Case studies.

B2B 190

B2B Social Media Alltop Marketing 190

Hootsuite

JULY 24, 2019

The call-to-action button uses low-commitment text (“View Event”) to encourage clicks. The ad points to a Facebook Event, so it does triple-duty: (1) Those interested in the event itself can RSVP. (2) 3) Since LEGO’s Facebook Page is linked as the host of the event, the event page can also bring in new Facebook followers.

Examples 112

Examples Campaign Facebook UGC 112

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Read this White Paper » More Partners » Resource Alerts. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Webbiquity SMM

MARCH 29, 2016

For companies and brands, Facebook works best for sharing casual workplace and event photos, videos, entertaining or humorous content, or content showcasing company culture and the lighter side of business. Experts remain divided on the issue of whether or not organic social media ROI can and should be measured.

B2B 100

B2B Social Media Strategy Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? In the end, a small business can use a blog as their website, and manage it on their own…and they can discipline themselves to use other tools like Facebook and Twitter without ‘wasting time’…and have a much better ROI. So, it is inexpensive.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Oktopost

JUNE 9, 2020

How to Measure and Maximize Employee Advocacy ROI. To promote your employer brand on social, you can share employee interviews, career stories, team photos, company events, your vision and values as a company. It will also enable you to grow a fruitful advocacy program that drives a positive ROI. “In What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Oktopost

JULY 23, 2020

In the middle of the B2B funnel content usually consists of: White papers. Having a well-planned workflow and content calendar goes a long way in making your content marketing efforts ROI-positive. Alternatively, it may be produced to be distributed at an upcoming industry trade event or conference.

Content 169

Content B2B How To Types 169

Convince & Convert

OCTOBER 22, 2013

How do you measure the ROI of your big content initiatives? That said, the number one measurement of ROI can’t actually be measured. How do you measure the ROI of your big content initiatives? We even have a simple ROI tool we often use to help clients roughly estimate the unique value specific campaigns provide.

Strategy 152

Strategy BuzzStream Content Brands 152

Convince & Convert

APRIL 28, 2010

I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. It is a social media engagement process that includes the idea of finding Influencers in your target markets.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Pay attention to your statistics with regard to calls to actions.

Social Media 120

Social Media Strategy Consultant RSS 120

Webbiquity SMM

DECEMBER 19, 2017

This means that Account Based Marketing (ABM), where individual campaigns are developed for ‘markets of one’ can often deliver a far greater ROI than mass market campaigns.” A handful of experts, at least, say yes; Facebook’s targeting capabilities now make it worthwhile for promoting content, events, and services.

B2B 293

B2B Trends Analysis Marketing 293

Writtent Blog

JULY 18, 2013

Way back in 1998, Communications Professor Mitchell Stephens predicted the rise of images and video, writing “moving images use our senses more effectively than do black lines of type, stacked on white papers.” Sure, events still work. Michael Brenner – @BrennerMichael. Emails still work. Image credit: Funnelholic.

Content 95

Content Marketing Meme Hubspot 95

Webbiquity SMM

FEBRUARY 26, 2019

The majority of all businesses report that social media and email marketing have the highest ROI. Text: Firms tend to spend proportionally more on written content (white papers, ebooks, blog posts, etc.) Which Channels Produce the Highest ROI. as they grow. Quibbles.

Strategy 161

Strategy ROI SEO B2B 161

Webbiquity SMM

NOVEMBER 12, 2013

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? But 75% of marketers can’t calculate their ROI of their marketing spending and and 50% of them say that IT is not a strategic partner. Social Media Today ). Social Media Today ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

MAY 19, 2010

link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. No surprise, these posts get great exposure–everyone is sharing them like crazy with their network because they are involved! Oh, and it's substantially less work on my end, with a more marketable finished product.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Sprout Social

AUGUST 4, 2021

Last year, the average ROI of email marketing was $36 for every $1 spent. It has the highest conversion rate of all marketing channels, and it delivers the best ROI. Email lets you integrate your marketing channels and drive traffic to other customer touch points, such as social media, landing pages, blogs, and in-person events.

Campaign 98

Campaign Marketing Discount How To 98

Webbiquity SMM

APRIL 8, 2014

Writing that “the Facebook Conversion Tracking feature is a way for marketers to measure the return on investment (ROI) of their Facebook ads,” Amanda DiSilvestro (again) provides a concise, three-step process for setting up and using this capability. fundraising, seminar, handmade trade, etc.)

Facebook 223

Facebook Marketing B2B Advertising 223

Sprout Social

MAY 10, 2023

Update your header image to reflect upcoming events, promotions, hiring announcements and more. Or, pin tweets about upcoming product launches, events, sales and other big news. Create Twitter threads from long-form content: Break down articles, white papers or case studies into a series of Tweets, or a Twitter thread.

Twitter 105

Twitter Hashtag Sentiment Trends 105

Buzz Marketing for Technology

OCTOBER 7, 2008

Zones White Papers Editorial Calendar. White Papers. White Papers Read up on the latest ideas and technologies from companies that sell hardware, software and services. Register for the launch event near you. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources.

Wireless 268

Wireless Microsoft Applications Web 2.0 268

Webbiquity SMM

NOVEMBER 19, 2013

While text (such as blog posts and white papers) will continue to play a significant role in B2B marketing, messages and concepts can often be delivered in a more compelling manner through infographics, online slide presentations, and video. Multimedia content, including video. Services are a major component of sales.

B2B 199

B2B Marketing Committee Cost 199