ROI and the Impact of Social CRM [NEW WHITE PAPER]
AUGUST 22, 2011
Our latest white paper is out! Introducing ROI and the Impact of Social CRM: 12 Forward-Looking Use Cases for Associations. This paper is the second in our Social CRM series. The first paper in the series, Social CRM for Associations , has had close to 2000 downloads to date)! Download now! It’s free of course. Featured
How to Drive Business Value with Social Marketing Funnel [white paper]
JULY 27, 2011
Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing has been published. To create the white paper, Awareness has analyzed aggregate social media platform, profile and comment data from close to 100 businesses of all sizes (managed by the brands themselves or by agencies on behalf of brands) from several industries.
The Long Win: How to Improve Employee Morale
MARCH 29, 2016
improve your employees morale increase employees motivation Marketing Innovators white paper USC Dornsife use gamification to motivate your staff washington state university what's the ROI of high employee morale your employees must have high moraleThe post The Long Win: How to Improve Employee Morale appeared first on Spin Sucks.
PR ROI Means You Have to Do Real Math
OCTOBER 21, 2014
Show me the money. I’m so fed up with communications professionals who don’t know what return-on-investment (ROI) means or how to measure it. ROI = Money As Jason Falls so eloquently put it in, “ If the Metric isn’t Money, You Can’t Measure ROI “: ROI is a financial equation. Anything over 100% is positive ROI.
True Customer Engagement: the Leap Beyond User Experience
DECEMBER 28, 2012
Debunking the Hype Demand Perspective Featured Humanize Social CRM and ROI Social, In Theory White PaperThe reason for this disparity? “ The mystery shouldn’t be a mystery ,” the author concludes. Designing a great device is not the same as designing a great user experience. Designing a great user experience is not the same as designing greater engagement.”. They do.
The ROI of Social CRM
NOVEMBER 14, 2012
The ROI of Social CRM. For membership organizations, ROI often comes down to recruiting and retaining members. Take away two white papers which explain the strategic value of building a social CRM practice. The ROI of Social CRM from SocialFish. Featured Social CRM and ROIBut how do your social media efforts fit into that equation?
Owned vs. Earned Media: Measuring the ROI
SEPTEMBER 28, 2011
But we can discuss earned and owned media, the ROI, and how to measure. It can include white papers, eBooks, webinars, podcasts, video campaigns, and email marketing. Owned vs. Earned Media: Measuring the ROI originally appeared on Spin Sucks on September 28, 2011. Communication Measurement Social Media cision earned media forrester owned media paid media ROI
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Similar Posts: How to Measure Your Social Media ROI [Infographic]. Stage 1: Launch.
The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
Content can be produced in a wide variety of formats: • White papers. Product comparison grids. • ROI / TCO calculators. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season.
Calculate Your Blogging ROI in 9 Steps
Convince & Convert
JULY 26, 2011
Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. Calculating Blogging ROI. 4,392 divided by $2,448 = 179%) The monthly ROI of this blogging program is 179%.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
The “ROI of social media (or lack thereof) is a hot, and still hotly contested, topic. summarized arguments from both sides a few months ago in The Social Media ROI Debate. More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured.
Not Tracking Social Media ROI is Your Fault
Convince & Convert
JULY 29, 2012
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Track Social Media ROI by Giving Customers Trackable Assignments. ” white paper.
ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment
OCTOBER 11, 2011
Our (SocialFish) definition of Social CRM is “ the discipline of applying social media to membership management “, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. In ALL cases, you should be building your community on social media sites before you even think about ROI. ROI = low-cost, high-quality leads.
What's the R.O.I.? A Framework for Social Analytics
SEPTEMBER 3, 2011
Brian Solis Home Articles Business – Marketing New Communications Social Media Speaking Books Appearances About What’s the R.O.I.? While the question of “what’s the R.O.I. So, when it comes to R.O.I. The same is true for R.O.I. and Corporate Reputation Management, Dell Inc., ‘There is no single ROI for social media.’” & I.
Social ROI: The Quest of Creating Business Value Through Social Data Takes a Step Up
AUGUST 6, 2012
focused on helping marketers transform social data into a measurable ROI. It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media. believe that the product will set a new standard and push the space into more of a ROI qualifying direction. Tweet. More about that further below. In the 20.05 and 20.07
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
Since the new version is closing in, I thought I would cover the new setup features of your Google Analytics for social media ROI measurement. paper.li – Daily paper site which compiles tweets from various users in lists, by hashtag, and by following. Have you found it an adequate way of explaining social media ROI to clients? When someone subscribes to your newsletter.
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. We believe in risk. iTunes. Stitcher.
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
MAY 15, 2009
blog archives about Services Contact Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources February 2nd, 2009 by Robin Broitman Trying to get a handle on how to measure the effectiveness of your social media programs? Boss asking about the ROI of your social media campaigns? Social Media FAQ: How Do I Measure ROI? What Is The ROI For Social Media?
Prioritize, Focus and Be Patient for Business and Life Success
APRIL 8, 2016
Although crossing random tasks off your list may feel good for the short term, RAMs will eat every morsel of ROI before you even realize where the problem is if you are not careful. Supporting Resources: 10 Tips Stomp Random Acts of Marketing (white paper). We all have the same 24 hours in a day. It’s how we use the hours that matters most. If not, why not? iTunes.
Social Marketing Analytics: a great report from Altimeter
MAY 6, 2010
This white paper from Altimeter looks at this in detail, exploring Altimeter’s framework for measuring results in social media. It really is a great framework and something that will help if you’re one of those struggling with your own analysis. I’ve shared stuff from Altimeter a few times and this white paper is one of the best. what a year!
Is Your Content ROI Really Untrackable?
JANUARY 30, 2013
Here we take a look at some tips for content measurement and examine if tracking ROI is actually possible. To attract more interested buyers, ensure you have white papers or videos showing why your products are the best on the market, and explaining your competitive edge. So … is content marketing ROI trackable? Is Your Content ROI Really Untrackable? You should!
Social Media Analytics – How to Engage With The Data Of Social Media
APRIL 20, 2012
From the very beginning of using Social Media Analytics strategically, the focus has been on analyzing things like buzz tracking, performance measurement as well as discussing ROI. Slide 11-13: Reference to a recent white paper by Awareness inc. Slide 24-25: Some KPI measurements developed in the previously mentioned white paper by Awareness inc. That’s about it!
The Social Media Lifecycle [Infographic]
FEBRUARY 11, 2012
When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI. Included in the white paper is an examination of how some brands use this social media feedback loop to reach their goals and how they measure progress. It
Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!
JUNE 27, 2016
Our agency, Marketing Nutz works with brands big and small to help them drive a positive ROI with every dollar spent on digital, social media and marketing overall. You can’t just hop on Facebook, insert your credit card and out pops loads of leads, sales and ROI. The importance of knowing your audience to target your audience and increase ROI of Facebook advertising.
How Enterprise Social Networking Drive Business Value [Report]
FEBRUARY 24, 2012
How to Measure Your Social Media ROI [Infographic]. Global Social Media Adoption In 2011 [White Paper]. Tweet Using social media to bring business value is an obvious choice for many companies. But the benefits of using social media inside an organization still remains somewhat unexplored. It’s about relationships, not technology.
How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections
MAY 9, 2016
50 Ways to Inspire Your Audience (white paper). Steps to Develop a Social Business Plan (white paper). Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. Emotional branding helps connect you in the most human ways to your audience, customers and fans. iTunes.
How to Leverage Social Media for Successful Marketing and Membership Recruitment
NOVEMBER 14, 2012
The main points I make in this presentation are the following: - most associations have some social media presence; if you don’t yet, you are well behind the curve, at this point. - the biggest challenges for most marketers are measuring ROI, having social integrated throughout the organization, and having enough budget to do it properly. Social CRM is the way that you will get to ROI.
Facebook Stores Deliver Sames Sales Rates as Web Sites
MARCH 19, 2011
According to a new white paper from Webtrends , Facebook stores now have the same sales conversion rates as e-commerce Web sites. Facebook Facebook Page Marketing ROI Social Media Tutorial Adgregate Markets Electronic commerce Social networkOne month after store launch, the base level of traffic equals 1 to 10% of fan base. Facebook stores generated on average 5.9
Social CRM Use Case 4: Conference social media campaigns to increase outreach and lead generation
NOVEMBER 17, 2011
Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. ROI = increased registrations; increased registrations from first-timers. Social CRM and ROIPossible now]. Level – Intermediate.
30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
DECEMBER 10, 2013
What’s the ROI of Content Marketing? 7. The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.( Image Credit: Robert Rose.
15 Things Smart, Social Savvy Business Marketers Never do on Facebook
MAY 27, 2016
Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. billion daily active users on average for March 2016. billion monthly active users as of March 31, 2016. Ha ha.
Social CRM Use Case 2: Socializing educational content for member retention
OCTOBER 24, 2011
Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Social CRM and ROISocializing educational content for member retention. Not so distant future, with the help of new technology]. What do you think?
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
The platform makes it easy to collect, share, and publish ebooks, white papers, and any number of other content types and make them look their best for your audience. Another cloud-based platform, Marketo automates content distribution and helps you measure marketing ROI through a series of analytics apps. 4. Successful content marketing initiatives have many moving parts.
Social CRM Use Case 3: Optimize and socialize your member services
NOVEMBER 3, 2011
Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. ROI = more questions answered, faster response time, reduced man hours through better efficiency. Social CRM and ROIPossible Now].
The Business (To Business) Of Social Media
MAY 3, 2012
The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). People will complain about the time and effort that it takes to build valuable connections online (and whether there is any ROI associated with it). white paper. "Why aren't there more case studies of business to business organizations using social media?" Are the consumers there? brand.
A Beginners Guide to Content Marketing [Plus Infographic]
JUNE 16, 2013
Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales. White papers. Measure return on investment (ROI). Content marketing has changed the way consumers research and buy your products. Blog posts.
Justifying the Time You Spend on Social Media
Social Media Strategery
JANUARY 18, 2011
"Ummm, so I didn't see the ROI of that last joke - try again with something a little more effective and maybe then I'll pay attention" The other day someone asked me, “how do you justify the time you spend on Facebook and Twitter – don’t you have real work to do? Social Media measurement metrics roi social media time time management web20
The State of Social Media Marketing– Annual Survey Report
JANUARY 11, 2012
Two main challenges for 2012 – Resources and ROI. Close to 100% of the companies state they are measuring ROI, though they are still not willing to invest before they see the proof behind it. Leaders and experienced social marketers show deeper appreciation for social marketing ROI. In 2011, the primary measure of ROI was number of new fans and followers.
Social CRM Use Case 6: Retention
DECEMBER 16, 2011
Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Here’s the 6th of a series of blog posts for Avectra on the use cases – including four completely new ones – and we want to hear from you if these are possible for YOUR association. In ALL cases, you should be building your community on social media sites before you even think about ROI. ROI = higher retention rates.
Inbound Marketing Is Rising [Infographic]
NOVEMBER 3, 2011
Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers. So it costs less and has better a ROI. Tweet Marketing has come a long way. marketing has been given a totally revamped identity. Why is inbound marketing better? Facebook vs. Google+ [infographic].
Social CRM Use Case 7: Member Services
DECEMBER 22, 2011
Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Here’s the 7th of a series of blog posts for Avectra on the use cases – including four completely new ones – and we want to hear from you if these are possible for YOUR association. In ALL cases, you should be building your community on social media sites before you even think about ROI. Social CRM and ROINEW USE CASE.
3 Strategies to Make Big Content Work for Your Brand
Convince & Convert
OCTOBER 22, 2013
How do you measure the ROI of your big content initiatives? That said, the number one measurement of ROI can’t actually be measured. How do you measure the ROI of your big content initiatives? We even have a simple ROI tool we often use to help clients roughly estimate the unique value specific campaigns provide. Cyrus Shepard is Senior Content Astonaut for Moz.
Study shows social media drives sales
OCTOBER 25, 2012
Complete findings from the study can be found in a white paper titled The Social Media Payoff – Establishing the Missing Link Between Social Media and ROI. ROI in social media. A new framework for quantifying social media investments: Part I. The Air Miles program logo in Canada since 2009. Photo credit: Wikipedia). In total, over 99,000 unique posts were analyzed.