ROI and the Impact of Social CRM [NEW WHITE PAPER]
AUGUST 22, 2011
Our latest white paper is out! Introducing ROI and the Impact of Social CRM: 12 Forward-Looking Use Cases for Associations. This paper is the second in our Social CRM series. The first paper in the series, Social CRM for Associations , has had close to 2000 downloads to date)! Download now! It’s free of course. Featured
How to Drive Business Value with Social Marketing Funnel [white paper]
JULY 27, 2011
Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing has been published. To create the white paper, Awareness has analyzed aggregate social media platform, profile and comment data from close to 100 businesses of all sizes (managed by the brands themselves or by agencies on behalf of brands) from several industries.
The Long Win: How to Improve Employee Morale
MARCH 29, 2016
improve your employees morale increase employees motivation Marketing Innovators white paper USC Dornsife use gamification to motivate your staff washington state university what's the ROI of high employee morale your employees must have high moraleThe post The Long Win: How to Improve Employee Morale appeared first on Spin Sucks.
PR ROI Means You Have to Do Real Math
OCTOBER 21, 2014
Show me the money. I’m so fed up with communications professionals who don’t know what return-on-investment (ROI) means or how to measure it. ROI = Money As Jason Falls so eloquently put it in, “ If the Metric isn’t Money, You Can’t Measure ROI “: ROI is a financial equation. Anything over 100% is positive ROI.
True Customer Engagement: the Leap Beyond User Experience
DECEMBER 28, 2012
Debunking the Hype Demand Perspective Featured Humanize Social CRM and ROI Social, In Theory White PaperThe reason for this disparity? “ The mystery shouldn’t be a mystery ,” the author concludes. Designing a great device is not the same as designing a great user experience. Designing a great user experience is not the same as designing greater engagement.”. They do.
The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
Content can be produced in a wide variety of formats: • White papers. Product comparison grids. • ROI / TCO calculators. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
The “ROI of social media (or lack thereof) is a hot, and still hotly contested, topic. summarized arguments from both sides a few months ago in The Social Media ROI Debate. More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured.
ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment
OCTOBER 11, 2011
Our (SocialFish) definition of Social CRM is “ the discipline of applying social media to membership management “, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. In ALL cases, you should be building your community on social media sites before you even think about ROI. ROI = low-cost, high-quality leads.
Calculate Your Blogging ROI in 9 Steps
Convince & Convert
JULY 26, 2011
Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. Calculating Blogging ROI. 4,392 divided by $2,448 = 179%) The monthly ROI of this blogging program is 179%.
Not Tracking Social Media ROI is Your Fault
Convince & Convert
JULY 29, 2012
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Track Social Media ROI by Giving Customers Trackable Assignments. ” white paper.
7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI
SEPTEMBER 12, 2016
How to Get Your Social Marketing Budget Approved (white paper). Do you have an interest in Pinterest for Business but don’t know where to start in developing your Pinterest for Business plan? If you answer yes to this question then you have landed on the right blog post today! It requires visual connection and an understanding of the ecosystem of Pinterest. Generate more leads?
Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI
SEPTEMBER 21, 2016
How to increase sales, leads and ROI with conversion rate optimization. How to Get Your Social Marketing Budget Approved (white paper). Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates.
What's the R.O.I.? A Framework for Social Analytics
SEPTEMBER 3, 2011
Brian Solis Home Articles Business – Marketing New Communications Social Media Speaking Books Appearances About What’s the R.O.I.? While the question of “what’s the R.O.I. So, when it comes to R.O.I. The same is true for R.O.I. and Corporate Reputation Management, Dell Inc., ‘There is no single ROI for social media.’” & I.
Social ROI: The Quest of Creating Business Value Through Social Data Takes a Step Up
AUGUST 6, 2012
focused on helping marketers transform social data into a measurable ROI. It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media. believe that the product will set a new standard and push the space into more of a ROI qualifying direction. Tweet. More about that further below. In the 20.05 and 20.07
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
Since the new version is closing in, I thought I would cover the new setup features of your Google Analytics for social media ROI measurement. paper.li – Daily paper site which compiles tweets from various users in lists, by hashtag, and by following. Have you found it an adequate way of explaining social media ROI to clients? When someone subscribes to your newsletter.
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. We believe in risk. iTunes. Stitcher.
5 Step Success Strategy to Prioritize Social Networks for Your Business
SEPTEMBER 2, 2016
How do you achieve a positive ROI using social media and digital technologies and strategies? How to Get Your Social Marketing Budget Approved (white paper). Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. Let me tell you right now this is 100% false. iTunes.
Social Media Success Requires a Marriage, Not a One Night Stand
JANUARY 4, 2017
They give up because they don’t have the ROI they made up in their mind they should have by now. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). Steps to Develop a Social Business Strategy and Plan (white paper). As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification.
10 Tips to Be a Social Media and Digital Marketing Rebel
SEPTEMBER 7, 2016
How to Get Your Social Marketing Budget Approved (white paper). Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They know how to work smart, not just hard.
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
MAY 15, 2009
blog archives about Services Contact Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources February 2nd, 2009 by Robin Broitman Trying to get a handle on how to measure the effectiveness of your social media programs? Boss asking about the ROI of your social media campaigns? Social Media FAQ: How Do I Measure ROI? What Is The ROI For Social Media?
The Social Media Lifecycle [Infographic]
FEBRUARY 11, 2012
When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI. Included in the white paper is an examination of how some brands use this social media feedback loop to reach their goals and how they measure progress. It
Social CRM Use Case 4: Conference social media campaigns to increase outreach and lead generation
NOVEMBER 17, 2011
Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. ROI = increased registrations; increased registrations from first-timers. Social CRM and ROIPossible now]. Level – Intermediate.
How Enterprise Social Networking Drive Business Value [Report]
FEBRUARY 24, 2012
How to Measure Your Social Media ROI [Infographic]. Global Social Media Adoption In 2011 [White Paper]. Tweet Using social media to bring business value is an obvious choice for many companies. But the benefits of using social media inside an organization still remains somewhat unexplored. It’s about relationships, not technology.
Social Media Analytics – How to Engage With The Data Of Social Media
APRIL 20, 2012
From the very beginning of using Social Media Analytics strategically, the focus has been on analyzing things like buzz tracking, performance measurement as well as discussing ROI. Slide 11-13: Reference to a recent white paper by Awareness inc. Slide 24-25: Some KPI measurements developed in the previously mentioned white paper by Awareness inc. That’s about it!
Pinterest for Business by the Numbers – Should Your Business Have an Interest in Pinterest?
SEPTEMBER 7, 2016
How to Get Your Social Marketing Budget Approved (white paper). Do you have an interest in Pinterest? How about Pinterest for your business? Would you like to tap into a social network that can help you generate leads, sell more product or services and deliver you more blog or website traffic than Twitter? If yes, you can’t ignore Pinterest. 49% of US women online use Pinterest.
How to Leverage Social Media for Successful Marketing and Membership Recruitment
NOVEMBER 14, 2012
The main points I make in this presentation are the following: - most associations have some social media presence; if you don’t yet, you are well behind the curve, at this point. - the biggest challenges for most marketers are measuring ROI, having social integrated throughout the organization, and having enough budget to do it properly. Social CRM is the way that you will get to ROI.
Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!
JUNE 27, 2016
Our agency, Marketing Nutz works with brands big and small to help them drive a positive ROI with every dollar spent on digital, social media and marketing overall. You can’t just hop on Facebook, insert your credit card and out pops loads of leads, sales and ROI. The importance of knowing your audience to target your audience and increase ROI of Facebook advertising.
Social CRM Use Case 3: Optimize and socialize your member services
NOVEMBER 3, 2011
Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. ROI = more questions answered, faster response time, reduced man hours through better efficiency. Social CRM and ROIPossible Now].
Is Your Content ROI Really Untrackable?
JANUARY 30, 2013
Here we take a look at some tips for content measurement and examine if tracking ROI is actually possible. To attract more interested buyers, ensure you have white papers or videos showing why your products are the best on the market, and explaining your competitive edge. So … is content marketing ROI trackable? Is Your Content ROI Really Untrackable? You should!
Facebook Stores Deliver Sames Sales Rates as Web Sites
MARCH 19, 2011
According to a new white paper from Webtrends , Facebook stores now have the same sales conversion rates as e-commerce Web sites. Facebook Facebook Page Marketing ROI Social Media Tutorial Adgregate Markets Electronic commerce Social networkOne month after store launch, the base level of traffic equals 1 to 10% of fan base. Facebook stores generated on average 5.9
Prioritize, Focus and Be Patient for Business and Life Success
APRIL 8, 2016
Although crossing random tasks off your list may feel good for the short term, RAMs will eat every morsel of ROI before you even realize where the problem is if you are not careful. Supporting Resources: 10 Tips Stomp Random Acts of Marketing (white paper). We all have the same 24 hours in a day. It’s how we use the hours that matters most. If not, why not? iTunes.
10 Truths Nobody Told You About Being A Social Media Marketer
OCTOBER 3, 2016
Conversion Rate Optimization – 20 Factors Impacting Sales and ROI. How to Get Your Social Marketing Budget Approved (white paper). It is clear social media marketing is delivering real and measurable business value for companies large and small today. Smart social media marketers also know how to align social media to business goals. Big difference. Click To Tweet.
Social CRM Use Case 2: Socializing educational content for member retention
OCTOBER 24, 2011
Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Social CRM and ROISocializing educational content for member retention. Not so distant future, with the help of new technology]. What do you think?
30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
DECEMBER 10, 2013
What’s the ROI of Content Marketing? 7. The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.( Image Credit: Robert Rose.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
The platform makes it easy to collect, share, and publish ebooks, white papers, and any number of other content types and make them look their best for your audience. Another cloud-based platform, Marketo automates content distribution and helps you measure marketing ROI through a series of analytics apps. 4. Successful content marketing initiatives have many moving parts.
Social CRM Use Case 6: Retention
DECEMBER 16, 2011
Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Here’s the 6th of a series of blog posts for Avectra on the use cases – including four completely new ones – and we want to hear from you if these are possible for YOUR association. In ALL cases, you should be building your community on social media sites before you even think about ROI. ROI = higher retention rates.
The Business (To Business) Of Social Media
MAY 3, 2012
The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). People will complain about the time and effort that it takes to build valuable connections online (and whether there is any ROI associated with it). white paper. "Why aren't there more case studies of business to business organizations using social media?" Are the consumers there? brand.
A Beginners Guide to Content Marketing [Plus Infographic]
JUNE 16, 2013
Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales. White papers. Measure return on investment (ROI). Content marketing has changed the way consumers research and buy your products. Blog posts.
Social CRM Use Case 7: Member Services
DECEMBER 22, 2011
Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Here’s the 7th of a series of blog posts for Avectra on the use cases – including four completely new ones – and we want to hear from you if these are possible for YOUR association. In ALL cases, you should be building your community on social media sites before you even think about ROI. Social CRM and ROINEW USE CASE.
The State of Social Media Marketing– Annual Survey Report
JANUARY 11, 2012
Two main challenges for 2012 – Resources and ROI. Close to 100% of the companies state they are measuring ROI, though they are still not willing to invest before they see the proof behind it. Leaders and experienced social marketers show deeper appreciation for social marketing ROI. In 2011, the primary measure of ROI was number of new fans and followers.