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| Page 1 of 2 | Previous | Next | MINDJUMPERS JULY 27, 2011  How to Drive Business Value with Social Marketing Funnel [white paper] Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. To create the white paper, Awareness has analyzed aggregate social media platform, profile and comment data from close to 100 businesses of all sizes (managed by the brands themselves or by agencies on behalf of brands) from several industries. | SOCIALFISH AUGUST 22, 2011  ROI and the Impact of Social CRM [NEW WHITE PAPER] Our latest white paper is out! Introducing ROI and the Impact of Social CRM: 12 Forward-Looking Use Cases for Associations. This paper is the second in our Social CRM series. The first paper in the series, Social CRM for Associations , has had close to 2000 downloads to date)! Download now! It’s free of course. Featured | | | | | |
| WEB METRICS GURU SEPTEMBER 26, 2010 Social Media ROI White Paper for Compete.com Webinar Readers of my blog get a chance to read my white paper on Tracking Social Media ROI using Spectrum Analytics a day ahead of Tuesday afternoon’s webinar on the subject. Tracking Social Media ROI using Spectrum Analytics. This paper is the most ambitious piece of writing I’ve done to date and I put a lot of thought and energy into it. Tags: compete.com Webinar #socialmediaroi Business compete.com Internet marketing Marketing and Advertising Microsoft PowerPoint Rate of return Social Media Social Media ROI White paper | SOCIALFISH DECEMBER 28, 2012  True Customer Engagement: the Leap Beyond User Experience Debunking the Hype Demand Perspective Featured Humanize Social CRM and ROI Social, In Theory White PaperIn a recent post in the Demand Perspective blog , I wrote about Michael Schrage’s post in Harvard Business Review Blogs called Don’t Confuse Engagement with User Experience. Does it ring any bells? The reason for this disparity? They do. Don’t make that mistake. | PAUL GILLIN JUNE 24, 2010  How to Calculate Social Marketing ROI This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. In fact, many of the most successful marketers aren’t that concerned with ROI at all. Annual. | SPIN SUCKS SEPTEMBER 28, 2011  Owned vs. Earned Media: Measuring the ROI But we can discuss earned and owned media, the ROI, and how to measure. It can include white papers, eBooks, webinars, podcasts, video campaigns, and email marketing. Owned vs. Earned Media: Measuring the ROI originally appeared on Spin Sucks on September 28, 2011. Communication Measurement Social Media cision earned media forrester owned media paid media ROI | | | | | | | |
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SOCIALNOMICS | THURSDAY, NOVEMBER 12, 2009  Social Media ROI Examples & Video
big question out there these days is: What is the ROI of Social Media? Or the ever popular how do I measure the ROI of social media? Often when I get this question it’s appropriate for me to retort: “What’s the ROI of your phone?&# Other times it’s not appropriate to respond with this answer, which, if done in the wrong tone, or place, can win you a free punch in the face. Then there are the naysayers that adamantly proclaim, “We aren’t doing social media because there isn’t any ROI.&#. by Erik Qualman. 20-23. 25-28. MORE >> -
WEBBIQUITY SMM | TUESDAY, FEBRUARY 21, 2012 The Two Core Elements of B2B Social Media Marketing Success
Content can be produced in a wide variety of formats: • White papers. ROI / TCO calculators. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Case studies. Video. Podcasts. MORE >> -
SOCIALFISH | WEDNESDAY, NOVEMBER 14, 2012  The ROI of Social CRM
The ROI of Social CRM. For membership organizations, ROI often comes down to recruiting and retaining members. Take away two white papers which explain the strategic value of building a social CRM practice. The ROI of Social CRM from SocialFish. Featured Social CRM and ROIHere are the slides* for a presentation I gave recently to the CESSE Association Leadership Through Partnership program, hosted by Plexus Consulting. It feeds the holistic understanding of how social can help your organization succeed. MORE >> -
SOCIALFISH | TUESDAY, OCTOBER 11, 2011  ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment
Our (SocialFish) definition of Social CRM is “ the discipline of applying social media to membership management “, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. In ALL cases, you should be building your community on social media sites before you even think about ROI. ROI = low-cost, high-quality leads. Social CRM and ROI UncategorizedUsing LinkedIn for member recruitment [Possible now]. USE CASE: An association has a members-only group on LinkedIn. Level – basic. What you need: Time. MORE >> -
SOCIAL EMAIL MARKETING | MONDAY, OCTOBER 18, 2010 The strength of social media marketing: integration in function of people
Despite discussions concerning the ROI of social media marketing and many questions regarding the how, what and when, it remains a fact that social media marketing exists and work, whether we debate it or not. However, Tags: Social media marketing cross-channel customer-centric integration ROI of social media Selligent social bookmarking social CRM social media marketing white paper social media People use social media. Companies as well. Increasingly. Those are facts. MORE >> -
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- Social CRM Use Case 5: Recruitment SOCIALFISH | THURSDAY, DECEMBER 1, 2011
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- Social CRM Use Case 7: Member Services SOCIALFISH | THURSDAY, DECEMBER 22, 2011
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- The New Social Ecosystem SOCIALFISH | TUESDAY, DECEMBER 20, 2011
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- How to Track Your Social Media ROI Webinar September 28th, 2010 2-3PM EST WEB METRICS GURU | FRIDAY, SEPTEMBER 17, 2010
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- Social Business + Big Data = Business intelligence MINDJUMPERS | TUESDAY, MAY 15, 2012
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- A little rap on the knuckles… SOCIALFISH | SUNDAY, NOVEMBER 6, 2011
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- 6 smart steps to start up your Inbound Marketing in 2011 INBLURBS | MONDAY, DECEMBER 27, 2010
- How To Build An Online Community: The Ultimate List Of Resources (2012) FEVER BEE | WEDNESDAY, FEBRUARY 1, 2012
- 7 Social Media Tactics Your 2013 Budget Needs to Succeed WWW.CLICKZ.COM | MONDAY, JANUARY 7, 2013
- A Collection of 50+ Enterprise 2.0 Case Studies and Examples JACOB MORGAN | WEDNESDAY, JANUARY 27, 2010
- Mapping Content to the Sales Funnel AND Buyer types BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 10, 2010
- Mapping Content to the Sales Funnel AND Buyer types BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 10, 2010
- Search, Web Analytics & Social Monitoring WEB METRICS GURU | SATURDAY, AUGUST 21, 2010
- Riding the Social Media Struggle Bus? You’re Not Alone WEBBIQUITY SMM | WEDNESDAY, APRIL 11, 2012
- 35 Great Social Media Infographics PAMORAMA | WEDNESDAY, MARCH 3, 2010
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- How To Build An Online Community: The Ultimate List Of Resources (2013) FEVER BEE | TUESDAY, FEBRUARY 26, 2013
- The 6 Stages of Exposing Yourself with Content Marketing CONVINCE & CONVERT | WEDNESDAY, DECEMBER 7, 2011
- Nielsen Report: Blogs Still on the Rise | ClickZ WWW.CLICKZ.COM | TUESDAY, MARCH 13, 2012
- #DearKen: How Do I “Pinterest-ize” My Marketing Content? MOBILEGROOVE | THURSDAY, MAY 10, 2012
- 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013) WEBBIQUITY SMM | WEDNESDAY, JANUARY 2, 2013
- What the Future Holds for B2B Social Media Marketing MASHABLE.COM | TUESDAY, NOVEMBER 2, 2010
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- 7 Need-to-Know Skills For Mastering Social Media THE BLAKERY | SUNDAY, JANUARY 23, 2011
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- Interview with Jamie Turner, Author of How To Make Money with Social Media DIVA MARKETING BLOG | THURSDAY, FEBRUARY 24, 2011
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- Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1 WEBBIQUITY SMM | MONDAY, NOVEMBER 28, 2011
- Fans, Followers and Ecosystems: Retention Beyond the Customer Matters CONVERSIONATION | FRIDAY, JULY 29, 2011
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