Pam Moore

JULY 9, 2018

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. and more… If you are serious about using content marketing to grow your business, don't miss this one time training event. The power of an imperfect content. Register for the webinar now!

Content 163

Content Training Marketing Industry 163

Pam Moore

SEPTEMBER 9, 2020

One of the absolute best ways to increase both conversions and return on investment (ROI) on ALL of your marketing is to learn how to build, use and optimize sales and marketing conversion funnels. This is how ROI is achieved! Top metrics to track in each phase of the funnel to optimize for maximum sales and ROI.

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

OCTOBER 16, 2019

How you kickoff the relationship with your social media agency from day one, all the way to final and detailed execution of strategies and tactics are critical to success. Have you considered hiring a social media agency but not sure where to start? 10 strategies and tips to partner with your social media agency for maximum success.

Social Media 60

Social Media Consultant How To Marketing 60

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media.

Social Media 167

Social Media Nielsen Press Release News 167

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pam Moore

JUNE 28, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Syndication.

Template 60

Template Templates Content Marketing 60

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Laurel Papworth

APRIL 28, 2011

shares a link to an event with their Facebook friends it results in $2.52 Sharing an event through Eventbrite’s email sharing tool is worth $2.34, almost as much as Facebook. On average, across all social channels, each share is worth an average of $1.78 White Paper: Value of a Facebook Fan - An Empirical Review.

Facebook 110

Facebook Directory Statistics Review 110

Buzz Marketing for Technology

JUNE 28, 2008

If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%. While blogs, wikis and other social media such as podcasts and social networking sites have taken the intranet by storm, these tools have not found the same level of success on the intranet. Convergence.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Buzz Marketing for Technology

JUNE 27, 2008

But every time I go to an event, I learn better. We look forward to seeing you soon on your favorite social networking site! -->. Shaking Hands in a Social Networking World. The rise of social networking has led some to worry that it means the slow withdrawal from human interaction for all who participate.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Webbiquity SMM

JUNE 10, 2014

Though Duluth is smallish metro area of roughly 100,000 population, the event attracted twice as many attendees as some similar events in larger cities, with speakers from around the country. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.”

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

MARCH 29, 2016

The biggest mistake (yet one that remains too common) any individual or brand can make on social media is ignoring direct contact from followers. Use social media monitoring tools to make sure you don’t miss opportunities to engage. Again, across all social networks, engaging with followers is vital for success.

B2B 100

B2B Social Media Strategy Marketing 100

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules.

Consultant 124

Consultant Metrics Social Media Social CRM 124

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Can those results be tied back directly to sales, and therefore ROI? Social Media is optional It doesn’t matter what the demographics of your customers are.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Oktopost

JUNE 9, 2020

How to Measure and Maximize Employee Advocacy ROI. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations.

B2B 145

B2B Survey ROI Metrics 145

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. I also think this would pair great with a recent white paper by White Horse called the TIME Method. Good stuff.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. networking. social networking. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Read this White Paper » More Partners » Resource Alerts. src = [link]. }. Webcasts |. Podcasts |. Solution Centers |. Newsletters |.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Pay attention to your statistics with regard to calls to actions.

Social Media 120

Social Media Strategy Consultant RSS 120

Webbiquity SMM

DECEMBER 19, 2017

This means that Account Based Marketing (ABM), where individual campaigns are developed for ‘markets of one’ can often deliver a far greater ROI than mass market campaigns.” Social Media Marketing Trends. Social media marketing itself began emerging as a hot trend at the end of 2008. But for B2B marketers?

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Social Media Today ). Social Media Today ). Social Media Today ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

MAY 19, 2010

If we like it we want to pass it around to our network so that they can interact with it. This means your content should be capable of easily sharing through the major social networking sites as well as any niche sites your market is using. This is how we connect with each other online, by sharing content.

Social Media 140

Social Media Strategy Consultant Social CRM 140

Webbiquity SMM

APRIL 8, 2014

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. fundraising, seminar, handmade trade, etc.)

Facebook 223

Facebook Marketing B2B Advertising 223

Webbiquity SMM

NOVEMBER 28, 2011

Minneapolis is 4th-Most Socially Networked City by Twin Cities Business Congrats to my fellow Minneapolitans! The city ranked fourth on Men’s Health magazine’s just-released list of the ‘ most socially networked cities.’ ” At least something is bipartisan. .” And much more.

Statistics 219

Statistics Research Social Media B2B 219