Sprout Social

MARCH 28, 2024

Track the sentiment for certain hashtags A solid social media strategy also tracks how people feel about the content you’re putting out. For example, creating a Listening Topic in Sprout Social will enable you to analyze the topic’s most common keywords and hashtags and see a breakdown by sentiment for related keywords and hashtags.

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Hashtag Analytics LinkedIn Content 98

agora pulse

JUNE 13, 2020

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. These numbers are great for reporting purposes—to show your monthly performance and determine month-over-month growth. Agorapulse’s Twitter reporting functionality is excellent. Here’s a handy list! Twitter Analytics.

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Analytics Tools Twitter Hashtag 204

Sprout Social

JANUARY 19, 2021

Sprout’s Competitor Reports , available in Premium and Advanced plans, give you in-depth data around your competitors’ content performance within major social platforms, including Twitter, Facebook, and Instagram. In fact, consumers report that irrelevant content is one of the biggest reasons they choose to unfollow brands.

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Data Sentiment API Analysis 92

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. Hell, 12.7% Powerful mechanism. We like Visible a lot.

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Sentiment Sysomos Crowdsourcing Visible Technologies 88

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. They pick up on any keywords, such as names or topics, that are important to your company and then report any relevant information back to you.

Sentiment 52

Sentiment How To Reputation Analysis 52

Sprout Social

OCTOBER 4, 2021

In addition to our cross-network reports, Sprout also provides network-level reports so you can get that more granular view across each individual network. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results.

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Data Metrics Sentiment Analytics 120

Sprout Social

MAY 31, 2023

Streamline content ideation and creation Coommunications professionals not only have to come up with creative, compelling brand messaging , they also have to tailor that message for specific channels, audiences and events. Meeting the right person with the right message at the right time is only getting harder. Luckily, AI is here to help.

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Sentiment Press Release Analysis Team 118

Sprout Social

MARCH 7, 2022

Twice a year, you go on the brand health reporting equivalent of an excellent date. The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation.

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Survey Brands Sentiment Template 90

Sprout Social

OCTOBER 4, 2023

Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

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Strategy Brands UGC Marketing 118

Keyhole.co

NOVEMBER 7, 2023

It provides in-depth reports to help you make informed decisions on which tags to adopt for maximum impact. Think of your campaign as a special occasion unfolding on Twitter, marked by unique event hashtags. As more analytical reports flow in, you can identify which aspects of your hashtag approach worked and missed.

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Hashtag Analysis Twitter Sentiment 52

Dave Fleet

NOVEMBER 21, 2011

Rather than focus on those mistakes, here are five ways to avoid them – five ways to improve your social media measurement and reporting. How many event registrations did you drive? Determine the purpose of your report. Or the sentiment of coverage? The audience of your report is often tied closely to its purpose.

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Social Media ROI Report Sentiment 413

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Be sure to post event updates and ask followers to join in. How do you compare?

Engagement 101

Engagement Tips Loyalty Metrics 101

Social Media Strategies Summit

SEPTEMBER 14, 2023

For example, they tether their content to specific events — a basketball game or Monday Night Football. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas. Brainstorming is so important for calendar events and holidays,” she points out.

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Content iPhone Sports Remix 130

Keyhole.co

MAY 3, 2023

Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. Ultimately, your goal is to create a positive sentiment around your brand, so tracking sentiment analysis is another insight into whether or not content on a particular hashtag is positive or negative in nature.

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Hashtag Social Media Sentiment How To 52

Sprout Social

FEBRUARY 7, 2023

The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program. According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them.

Buy 91

Buy Curation Statistics Survey 91

Keyhole.co

FEBRUARY 16, 2024

Let’s say you want to analyze your competitor’s brand sentiment on YouTube. To generate automated reports Finally, when you conduct an in-depth YouTube audit of your competitors’ channels, you can create fast reports with accuracy, thanks to competitor analytics software. The company also streams live on the platform.

Analysis 52

Analysis YouTube Tools Strategy 52

Sprout Social

AUGUST 10, 2022

A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. Does it offer analytics and reporting? Analyze consumer sentiment and brand health. Access real-time analytics and reporting. Analyze consumer sentiment and brand perception. Key features. Key features.

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Influencer Tools Marketing Software 110

Sprout Social

APRIL 12, 2022

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. According to a report by Edelman, 43% of professionals said COVID-19 and the events of 2020 significantly disrupted their communications agenda.

Statistics 104

Statistics Skills Analytics Press Release 104

Harp Interactive

MARCH 31, 2010

Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics. Radian 6 : A comprehensive monitoring, listening and sentiment measuring tool to measure the buzz surrounding your brand or a meme.

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

SEPTEMBER 23, 2021

Twitter’s #ExtremeWeather project explores the role of the platform when responding to natural disasters and extreme weather events. The Listening Topic pulled insights from over 186,000 Tweets—which received over 625,000 engagements and 825 million impressions—including sentiment information, location-based Tweet volumes, and more.

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Project Analysis Hashtag Sentiment 107

Sprout Social

FEBRUARY 20, 2020

Event monitoring. We identified interviewees who have direct reports who bring up common challenges to them, as well as people across the organization who deal with customer feedback loops often. Improve sentiment around customer service. Step 4: Make a reporting plan. Lead generation. Product research. Customer service.

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Strategy Sentiment Social Media Management Analysis 118

Talkwalker SM

FEBRUARY 8, 2016

For more in-depth insights into how luxury brands can use social listening to improve their influencer program, read our new report “ Influencer Marketing: 3 Social Listening Strategies For Luxury Brands ” on the Talkwalker Academy. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts.

ROI 84

ROI Influencer Sentiment Tips 84

Sprout Social

JANUARY 26, 2021

From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy. Don’t lump your content and campaign reports together. With a general report, you can overlook the specific details that take your social content strategy from good to great.

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Social Media Metrics Data Team 143

Proactive Report

JULY 2, 2012

You have to offer the reporter, editor or blogger something that they value – content that will help them interest or entertain their readers/viewers. Offline events can be an excellent way to generate good content. Instead of just being a passive attendee, become an event reporter. Reporting on industry events.

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Eventful Tips Content Sentiment 64

Pixlee

MAY 21, 2020

Hootsuite reports that more than half (52%) of all online brand discovery is occurring in public social feeds. Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now. Public Social Feeds Matter Now More than Ever. And for good reason, too.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Keyhole.co

APRIL 12, 2023

Event hashtags: These hashtags are related to a specific event or occasion. Campaign tracking: If you’re running a marketing campaign or promoting a specific event or product on Instagram, hashtag analytics can help you track the success of your campaign hashtags.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 124

Skills Sentiment Team Press Release 124

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool.

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Social Media SM2 Energy Microblogging 230

Sprout Social

JANUARY 24, 2024

TopicalsGoneToGhana happened during Detty December , a month-long annual celebration featuring music festivals and other events in West Africa that has surged in popularity over the past few years. For example, you can use social listening tools to track customer sentiment to review how your audiences feel about various conversations.

Influencer 98

Influencer Brands Collaboration Authentication 98

agora pulse

JANUARY 6, 2021

Look for time-sensitive events like Facebook Lives or Twitter chats. For example, I use Todoist to schedule events at specific times throughout the day. After you’ve reviewed the day’s events and done any essential check-ins, open your social media dashboard. Check Paid Social Campaigns.

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Social Media Management Social Media Curation UGC 172

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Check out industry reports or consult peers to get an idea of the range you would have to spend. Managing social media and other marketing channels in this economy can be challenging.

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Marketing How To Sample Samples 127

Oktopost

APRIL 21, 2022

A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services. Reporting issues with products and services. What is Social Media Sentiment Analysis and How to Conduct One. Sharing content related to the company or brand.

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Content FAQ Sentiment Hashtag 118

agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. This is perfect for events!

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Hashtag Tools Tourism Hotels 156

Sprout Social

SEPTEMBER 22, 2021

Social listening helps us track sentiment and conversations around specific campaigns and major events throughout the years. It’s also an additional source of data that we use to report on performance of the initiatives we work on with our partners. In 2020, the NFLPA’s for-profit arm, NFL Players Inc.,

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Campaign Hashtag Analytics Metrics 117

Sprout Social

APRIL 7, 2020

In just the first quarter alone, we’ve seen the widespread cancellation of sporting events, schools transition to remote learning and businesses of all kinds close their brick-and-mortar stores. As the number of reported cases grew exponentially worldwide, the conversation around COVID-19 quadrupled. case was made public.

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Brands Sentiment Conversation Hashtag 110

Ignite Social Media

FEBRUARY 13, 2019

Just last month, Instagram reported 500 million daily active users on Stories, a 25% jump from the 400 million reported just seven months prior. Other ways to reach users via Stories include influencer takeovers, behind the scenes content, or real-time event coverage. Incorporating Emotion Is Still Imperative.

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Social Media Marketing Trends Sentiment 119

Hootsuite

NOVEMBER 2, 2020

To download a report, from Advanced Mode, click the downward pointing arrow in the upper right corner. Has your watch time been consistent since you published the video, or are there spikes you can correlate to specific events? The audience retention report provides you with an average view duration. Notice a big dip?

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Metrics Analytics YouTube How To 145