Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 98

Sentiment Analysis Patterns Price 98

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

Template 134

Template Templates Social Media Tips 134

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brands 102

Brands How To Sentiment Metrics 102

Keyhole.co

MARCH 26, 2024

LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales. With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Ignite Social Media

FEBRUARY 13, 2019

The social media industry is extremely fluid, with platforms, algorithms, and features changing at the drop of the hat. As a social-first agency, we are constantly analyzing this space and this space only, making sure we are on top of the latest trends. That’s where we come in. Video Investment Will Be Critical.

Social Media 121

Social Media Marketing Trends Sentiment 121

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc).

Analytics 350

Analytics Social Media Trendrr Digg 350

Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. G2Crowd Rating: 4.1. CoSchedule.

Analytics 125

Analytics Tools Social Media Curation 125

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That’s where reliable social media automation tools can help you. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool.

Social Media 230

Social Media SM2 Energy Microblogging 230

Sprout Social

MARCH 28, 2024

For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Track the sentiment for certain hashtags A solid social media strategy also tracks how people feel about the content you’re putting out.

Hashtag 95

Hashtag Analytics LinkedIn Content 95

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

Content 130

Content iPhone Sports Remix 130

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront. What is a social media influencer?

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

NOVEMBER 30, 2023

How to analyze marketing competitors To analyze your competitor’s marketing strategy, you need to gather as much competitive intelligence as possible about their marketing, from web and social media to field marketing. Also follow social media hashtags related to your product or service.

Analysis 97

Analysis Sentiment Marketing How To 97

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 106

Brands Sentiment How To Analysis 106

agora pulse

JUNE 13, 2020

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. Don’t count Twitter out. Here’s a handy list! Twitter Analytics.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Engagement 98

Engagement Tips Loyalty Metrics 98

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Sentiment may even out in short order. Sentiment scoring remains an inexact science. Differences in social listening software are vast. Hell, 12.7%

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Sprout Social

OCTOBER 4, 2023

In social media, the most important questions are often the most difficult to answer or quantify. Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. How are people responding to a campaign? Let’s dive in.

Strategy 115

Strategy Brands UGC Marketing 115

Keyhole.co

MAY 25, 2022

Do you know your social media efforts are hiding a wealth of information? And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Unmetric

OCTOBER 13, 2019

Victoria’s Secret is a world-renowned lingerie, womenswear, and beauty products brand that has an astounding social media presence. Head to any one of their social media accounts and you’ll find yourself lost in their ocean of visually captivating content. Or wait, is social media Victoria’s Secret?

Social Media 99

Social Media Apparel Fashion Instagram 99

Sprout Social

JANUARY 19, 2021

What emerged for many was a new appreciation for the power of social media. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. Social listening provides real-time insights into consumers’ feelings, wants and needs in a way that no other marketing platform does.

Data 89

Data Sentiment API Analysis 89

Sprout Social

OCTOBER 4, 2021

In addition to our cross-network reports, Sprout also provides network-level reports so you can get that more granular view across each individual network. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results.

Data 118

Data Metrics Sentiment Analytics 118

Keyhole.co

JANUARY 15, 2024

What is social listening? Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. Social listening tools help you identify the first signs that a crisis is on the horizon.

Sentiment 52

Sentiment How To Reputation Analysis 52

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. There is no one-size-fits-all definition for social “success.”. on social media. Our guide to social media measurement can bridge the gap between your social contentanalytics and actually growing your presence.

Social Media 98

Social Media How To Metrics Analytics 98

Keyhole.co

NOVEMBER 7, 2023

It provides in-depth reports to help you make informed decisions on which tags to adopt for maximum impact. Image Source Analytics from Keynote’s social listening feature is vital in this quest. With hashtag statistics, you unlock audience insights crucial for shaping your social media strategy.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. Benefits of a Healthy Social Media Influencer Relationship.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. Benefits of Great Social Media Influencer Relationships. and 40% of consumers report making a purchase because of influencer recommendations.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

MARCH 7, 2022

Twice a year, you go on the brand health reporting equivalent of an excellent date. The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation.

Survey 88

Survey Brands Sentiment Template 88

Almost Savvy

OCTOBER 4, 2012

This is important because there are critical lessons here for all of us using social media for business. As is the norm these days during large events, people were sharing their thoughts and observations during the Presidential Debate which took place in Denver, Colorado last night. Hang in there; allow me to explain.

Social Media 243

Social Media Brands Reputation Authentication 243

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 188

SM2 Alterian Vocus Social Media 188

Sprout Social

APRIL 12, 2022

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Proactively plan for crisis management.

Statistics 102

Statistics Skills Analytics Press Release 102

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Create animations?

Tools 208

Tools Social Media Lithium Sysomos 208

Sprout Social

MAY 31, 2023

Streamline content ideation and creation Coommunications professionals not only have to come up with creative, compelling brand messaging , they also have to tailor that message for specific channels, audiences and events. Collect social insights Audience insights are the foundation of better brand positioning.

Sentiment 115

Sentiment Press Release Analysis Team 115

Sprout Social

FEBRUARY 7, 2023

The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program. According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them.

Buy 89

Buy Curation Statistics Survey 89

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Sentiment may even out in short order. Sentiment scoring remains an inexact science. Differences in social listening software are vast. Hell, 12.7%

Sentiment 88

Sentiment Sysomos Crowdsourcing Visible Technologies 88