| |  Report + Sentiment + Social Media |
| Page 1 of 3 | Previous | Next | FRESHNETWORKS MAY 28, 2010  The problem with automated sentiment analysis Sentiment analysis is a complex beast. Sentiment analysis is difficult even in human analysts in ambiguous or more complex situations. For social media monitoring tools it is also complicated and not always as simple or as clear-cut as we might like or expect. Understanding where automated sentiment analysis fails. Even for humans. So what can we do. | FRESHNETWORKS SEPTEMBER 28, 2012  A sentiment experiment: This week’s #BBCQT panellists on Twitter Tweet Sentiment is a complex beast, even for humans to decode. This is why sentiment reporting for social media discussions is problematic – giving a single ‘positive’ or ‘negative’ rating to a comment risks missing the real nuance. There is another way of looking at sentiment. What we can learn about sentiment analysis. | | | | | |
| BUZZ MARKETING FOR TECHNOLOGY MAY 4, 2011  Why Semantic Analysis trumps Sentiment Analysis For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis. | FRESHNETWORKS JUNE 1, 2010  Social media monitoring review 2010 – download the final report Over the last few months we’ve been conducting an in-depth review of the leading social media monitoring tools in conjunction with our sister company, FreshMinds Research. We compared over 19,000 online conversations and have written about the following topics: The basics of social media monitoring. The location of social media conversations. | SOCIAL MEDIA CITIZENS MARCH 10, 2010  Jim Sterne on social media metrics: reach, influence, sentiment. I asked Jim what metrics and KPIs marketers should take into account regarding social media marketing. But I also wanted to know what he thought about all these new metrics and KPIs “social media mavens” are introducing all the time. This is what Jim answered: “Social media KPIs are all dependent on the individual organization and its goals. Valid XHTML 1.0 | PAMORAMA DECEMBER 21, 2009  Measuring Social Media ROI pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. As of December, about 25% indicated that they had reached the “strategic&# phase of their social-media efforts. link] Urs E. | | | | | | | |
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GAURAVONOMICS | SATURDAY, OCTOBER 9, 2010  The Ultimate List of Social Media Surveys, Research Reports and.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « MS&LGroup’s Webster Lewin on Real-Time Engagement and Mobile Marketing Hindu Story on Facebook Groups, Data Portability and Privacy » The Ultimate List of Social Media Surveys, Research Reports and Scoring Methodologies Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What do you think? Lets talk. MORE >> -
DIRECT MARKETING OBSERVATIONS | WEDNESDAY, JANUARY 20, 2010 The sea change in Twitter sentiment
Then yesterday David Binkowski threw a post up on Shamable about gaming social media. At the same time Hubspot put out it’s 3rd state of The Twittersphere report. All of these posts and reports and what have you, alluded to something that may be occuring before our very eyes and that’s this: Conversations on Twitter have deteriorated into flat out unadulterated pimping of one’s wares, or the company they work for. I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. MORE >> -
DAVE FLEET | MONDAY, NOVEMBER 21, 2011  Five way to improve your social media measurement
We’re past the point where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities. Last week I spoke on a roundtable on Practical Social Media Goal Setting, Measurement and ROI , along with Janet Fouts , Steve Farnsworth and Brian Rice. Determine the purpose of your report. Or the sentiment of coverage? measurement social media MORE >> -
CONVINCE & CONVERT | MONDAY, JANUARY 9, 2012  6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment
Sentiment Graph for a Talking Bag. Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Based on the volume and sentiment of tweets, could Frito-Lay have determined that the initial spot was better received (and it was, according to the tweets), and then decided to run it again as a result? don’t. MORE >> -
ADAM SHERK | THURSDAY, MARCH 8, 2012  8 Social Media Questions Publishers Should Be Asking Themselves
For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. MORE >> -
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