Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool.

Social Media 230

Social Media SM2 Energy Microblogging 230

Keyhole.co

NOVEMBER 7, 2023

It provides in-depth reports to help you make informed decisions on which tags to adopt for maximum impact. Think of your campaign as a special occasion unfolding on Twitter, marked by unique event hashtags. As more analytical reports flow in, you can identify which aspects of your hashtag approach worked and missed.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

FEBRUARY 7, 2023

The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program. Other reasons included driving more qualified leads, establishing thought leadership and creating new networking opportunities.

Buy 89

Buy Curation Statistics Survey 89

Harp Interactive

MARCH 31, 2010

Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

AUGUST 10, 2022

A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. Does it offer analytics and reporting? Influencer marketing tools for social listening. Social listening is a great way to find potential influencers for your brand. Analyze consumer sentiment and brand health.

Influencer 107

Influencer Tools Marketing Software 107

Keyhole.co

FEBRUARY 16, 2024

Let’s say you want to analyze your competitor’s brand sentiment on YouTube. To generate automated reports Finally, when you conduct an in-depth YouTube audit of your competitors’ channels, you can create fast reports with accuracy, thanks to competitor analytics software. The company also streams live on the platform.

Analysis 52

Analysis YouTube Tools Strategy 52

Sprout Social

JANUARY 24, 2024

The social media campaign achieved what happens when brands do influencer trips the right way. TopicalsGoneToGhana happened during Detty December , a month-long annual celebration featuring music festivals and other events in West Africa that has surged in popularity over the past few years.

Influencer 95

Influencer Brands Collaboration Authentication 95

Sprout Social

JANUARY 26, 2021

Social marketers Bre Schneider , Christina Olivarez and Olivia Jepson share the social media tips and tricks they’re embracing to put data first and reclaim their time. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 142

Social Media Metrics Data Team 142

Sprout Social

FEBRUARY 20, 2020

Event monitoring. When Sprout’s own social team began expanding their listening strategy, Social Media Manager Rachael Samuels set up interviews with key partners like the corporate sales and customer success directors and product marketing managers. . Improve sentiment around customer service. Lead generation.

Strategy 117

Strategy Sentiment Social Media Management Analysis 117

Hootsuite

APRIL 12, 2021

Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. These changes are focused on helping you to build meaningful connections and engage with your customers and prospects through social media. What does this look like when it comes together?

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 208

Tools Social Media Lithium Sysomos 208

Unmetric

JUNE 11, 2019

Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. This means creating more engaging content, getting more certainty around your social strategy and automating those tedious tasks like reporting. Reputology.

Analytics 125

Analytics Tools Social Media Curation 125

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Source: Hootsuite’s Digital Trends report 2. What are dark social strategies?

HootSuite 120

HootSuite URL Analytics Forums 120

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. Buffer First up is Buffer , a social media automation tool with content scheduling and publishing features.

Tools 52

Tools Social Media Curata Price 52

Sprout Social

JULY 19, 2022

Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. Analyze and report on your hashtags’ #progress. Tracking your hashtags is the most critical thing you can do to make sure they’re impacting your social performance.

Hashtag 114

Hashtag How To Guidelines Telecommunications 114

Sprout Social

FEBRUARY 5, 2020

As you implement these initiatives, social listening tools will surface immediate insights your product or R&D team can use to optimize what you’re offering. Is sentiment trending up or down? As users switched from the old to new experience, we tracked spikes in keyword usage, conversation volume, sentiment trends and more.

Tools 86

Tools Sentiment How To Team 86

Keyhole.co

SEPTEMBER 20, 2023

For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

MAY 25, 2022

Social media analytics is the collection and analysis of data shared on social channels to measure the performance of your social media accounts — and improve your strategies. A typical social media analytics report looks like this: Source. As you know, social media is about people sharing their lives with others.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

APRIL 21, 2020

In events like COVID-19, your audience will be an effective barometer that guides your new focus. Social listening is an incredibly powerful tool for understanding broader conversations around major events and crisis situations. Every major social network has options to reshare content someone else has published.

How To 122

How To Social Media Management Metrics Team 122

Razor Social

MAY 15, 2019

Power influencers – These are influential people that probably speak at events, write books, have blogs, podcast, etc. Event activation. The first one is very common with consumer brands – they organize/host an event and invite influencers to attend and network with other influencers and sometimes members of the media.

Influencer 104

Influencer Social Media How To Campaign 104

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse. You could be running an event and you want to track real-time mentions so you can respond to and track them. Sentiment Analysis. Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 249

Social Media B2B Marketing SEO 249

Convince & Convert

APRIL 9, 2014

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. You also have the option to make them private or integrate them with YouTube to run live events. This social-search-site mechanism enables your content to live long and prosper in Search.

Google 167

Google Adwords Marketing YouTube 167

Dave Fleet

MAY 25, 2011

Last week I voiced some concerns around the traffic numbers that Compete.com reports for websites. This is important, as we often use Compete.com and similar sites to report on potential reach of coverage for our clients. In any event, I’d be happy to explain more if you would like to reach out. Kind Regards, Lindsey.

Compete 277

Compete Quantcast Sample Samples 277

Sprout Social

JUNE 7, 2016

Every social media platform has its own lexicon when it comes to naming features and taking action, and Twitter is no different. You can run months worth of reports, but they won’t mean a thing if you’re trying to measure something you don’t understand. Your dashboard is separated into three main areas: Tweets, Audiences and Events.

Metrics 40

Metrics Twitter Comparison Report 40

Laurel Papworth

JULY 2, 2013

Six Key Performance Indicators in social media – The Return on Investment (ROI) and the Cost of Inaction (COI) figures. Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on. 22 Revenue streams in Social Media .

Course 102

Course Social Media Press Release Class 102

Sprout Social

FEBRUARY 7, 2024

According to Crayon’s 2023 State of Competitive Intelligence Report, 66% of stakeholders say competitive intelligence (CI) is important to their success. Understand customer sentiment Sentiment analysis —a core feature of competitive intelligence—gives you insight into how customers think and feel about certain brands and topics.

Tools 88

Tools Sentiment Marketing Reputation 88

Laurel Papworth

APRIL 29, 2012

In the last few months Laurel has appeared on Finance Quarter, Lateline, 7:30 Report, Midday Report ABC, and in the Australian Financial Review, The Australian, Radio National and other media channels. Six Key Performance Indicators in social media – The Return on Investment (ROI) and the Cost of Inaction (COI) figures.

Class 85

Class Training Social Media Case Study 85

Webbiquity SMM

JULY 30, 2019

Despite choosing to squander development time building a new, preschool-ish, wildly unpopular user interface (UI) rather than fixing functionality gaps that become more glaring the longer they go unaddressed, the company reported surprisingly strong second-quarter financial results. What Twitter Has Done. He does now. tweets per month).

Report 123

Report Twitter B2B MySpace 123

Later

SEPTEMBER 1, 2020

Despite changing social media tastes, Facebook is still the biggest platform with over 2.7 But while Facebook’s official active user counts continue to rise quarter-on-quarter, various reports have suggested that Facebook engagement (i.e. billion monthly active users! And you can use this space for all kinds of things!

Platform 78

Platform Social Media Small Business Instagram 78

Bill Hartzer

NOVEMBER 2, 2021

Trademark number 97097363. Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

APRIL 15, 2024

External events. Think of natural disasters, online rumors or network hacks. Sixty cases of E Coli poisoning linked to Chipotle were reported to the CDC across 14 states. The right crisis management tool also helps with: Analyzing brand sentiment. Still, a solid crisis management strategy can dampen any negative impact.

Press Release 88

Press Release Banking Reputation Marketing 88

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Reports are clear and concise, and you can export and share them with your team. Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement.

Directory 145

Directory Tools HootSuite Twitter 145

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. What are the benefits of social media data collection? To ask the right questions, the social team needs a seat at the table.

Data 129

Data Social Media Metrics Analytics 129

Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence. Makes sense to me.

Class 233

Class Campaign Klout Influencer 233

Keyhole.co

JANUARY 5, 2023

With more than one billion active members, Instagram is one of the most prominent social networking channels among brands. Thus, many businesses use this photo and video-sharing site for social media marketing. Benchmarking your competitors is easy and streamlined with side-by-side comparison reports. Sprout Social.

Analysis 52

Analysis Instagram Tools Sentiment 52