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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 108
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Brand Reputation Management: 10 Strategies to Avoid Damage

Hootsuite

No wonder internationally beloved toy company Lego reported a 17% growth in 2022. Meanwhile, Wish , one of the brands that was featured lower on last year’s Axios-Harris poll, reported a net loss of $384 million that same year. You don’t necessarily have to sit back and accept public sentiment. The good news?

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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 117
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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. These numbers are great for reporting purposes—to show your monthly performance and determine month-over-month growth. Agorapulse’s Twitter reporting functionality is excellent. Here’s a handy list! Twitter Analytics.

Analytics 204
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Audience engagement: What it is and tips to improve it

Sprout Social

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Be sure to post event updates and ask followers to join in. How do you compare?

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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery. Most commonly used hashtags during the August 15th downpour.

Analytics 164
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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

Read on for insights from: Rachel Karten , Social Media Consultant Mitchell Clements , Social Media Creative Manager at ESPN Bari Rosenstein , Social Media Manager for Auntie Anne’s and Jamba Darby Hogan , Head of Social Media & Community at Wonderbelly Why Is the Act of Brainstorming So Important in Social Media?

Content 130