Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. Check out industry reports or consult peers to get an idea of the range you would have to spend.

Marketing 124

Marketing How To Sample Samples 124

Sprout Social

FEBRUARY 20, 2020

Olivia Jepson Sprout Social Media Strategist. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. Reputation management. Event monitoring. Improve sentiment around customer service. Step 1: Get started .

Strategy 117

Strategy Sentiment Social Media Management Analysis 117

Sprout Social

FEBRUARY 15, 2024

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. Tracking metrics enables you to adjust your social media strategy to increase audience engagement. Be sure to post event updates and ask followers to join in. How do you compare?

Engagement 98

Engagement Tips Loyalty Metrics 98

Sprout Social

APRIL 12, 2022

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. According to a report by Edelman, 43% of professionals said COVID-19 and the events of 2020 significantly disrupted their communications agenda.

Statistics 102

Statistics Skills Analytics Press Release 102

Sprout Social

AUGUST 10, 2022

A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. Does it offer analytics and reporting? Influencer marketing tools for social listening. Social listening is a great way to find potential influencers for your brand. Analyze consumer sentiment and brand health.

Influencer 107

Influencer Tools Marketing Software 107

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Monitoring and reporting: Monitoring performance after posts go live. HIPAA in healthcare ).

Template 134

Template Templates Social Media Tips 134

Sprout Social

JANUARY 26, 2021

Social marketers Bre Schneider , Christina Olivarez and Olivia Jepson share the social media tips and tricks they’re embracing to put data first and reclaim their time. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 142

Social Media Metrics Data Team 142

Unmetric

JUNE 11, 2019

Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. This means creating more engaging content, getting more certainty around your social strategy and automating those tedious tasks like reporting.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

JANUARY 18, 2022

Once your Topic is set up, it will continue to collect social data as long as it’s active. . While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for audience insights. Employer brand.

Skills 122

Skills Sentiment Team Press Release 122

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 122

How To Social Media Management Metrics Team 122

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

Tools 86

Tools Sentiment How To Team 86

agora pulse

SEPTEMBER 21, 2019

In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. Benefits of a Healthy Social Media Influencer Relationship. and 40% of consumers report making a purchase because of influencer recommendations.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. Benefits of Great Social Media Influencer Relationships. and 40% of consumers report making a purchase because of influencer recommendations.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement.

Tools 116

Tools B2B Sentiment Notification 116

agora pulse

JANUARY 3, 2020

40% of Twitter users report making a purchase after seeing a product on Twitter. Takeaway for social media managers: Brand involvement in culture is particularly important for the Twitter population who are passionate and informed, and feel strongly about brands aligning with culture. Pull reports on your response times.

Twitter 129

Twitter Tips Influencer Hashtag 129

agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial.

Hashtag 156

Hashtag Tools Tourism Hotels 156

Sprout Social

JUNE 7, 2022

Social teams are notoriously lean , so anything you can do to make their process more streamlined will be appreciated. Request social team feedback. Your social media manager will be able to provide more insights on network-based opportunities. 1 month to listing day. Decide on a branded hashtag. Hi, Times Square!

Strategy 108

Strategy How To Hashtag Team 108

Sprout Social

JUNE 24, 2021

By looking at the trend lines below, we can see how much sentiment changes on a daily basis. Take care of your social media team and their mental health. Social media managers in particular shouldered a lot of professional challenges in the last year.

Team 112

Team Marketing How To Policies 112

Sprout Social

MAY 26, 2020

Being even more Facebook literate might include knowing how to schedule or boost posts, attract followers, create events and/or work with influencers. If you're a reporter retweeting dubious and potentially dangerous health information, "RTs are not endorsements" isn't an adequate form of social media distancing.

Marketing 138

Marketing Class Skills Trends 138

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse. You could be running an event and you want to track real-time mentions so you can respond to and track them. Sentiment Analysis. Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Razor Social

MAY 15, 2019

Power influencers – These are influential people that probably speak at events, write books, have blogs, podcast, etc. Event activation. The first one is very common with consumer brands – they organize/host an event and invite influencers to attend and network with other influencers and sometimes members of the media.

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Listening is a powerful tool for understanding broader conversations around major events, crisis situations, your brand and so much more.

Strategy 141

Strategy Metrics Hubspot Retail 141

agora pulse

DECEMBER 28, 2017

If you’ve been working with social media for awhile now chances are you’ve come across the term social listening. You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring. Instagram locations for any physical stores or events.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Sprout Social

MAY 8, 2023

Best days to post on TikTok for Media: Tuesdays through Thursdays Worst days to post on TikTok for Media: Saturdays Engagement in the media and entertainment industry peaks on TikTok. Media businesses can expect consistently high engagement nearly every day between 6 and 11 a.m. Tuesdays from 5 to 9 a.m.,

Tourism 103

Tourism Travel Education Engagement 103

Sprout Social

SEPTEMBER 14, 2023

According to The 2023 State of Social Media report , 66% of business leaders say increasing brand reputation and loyalty is a top priority. A customer marketing strategy through social content and connection is your ticket to success. And businesses are catching on.

Strategy 116

Strategy Brands Content UGC 116

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. Jump Links What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Buffer Social

JULY 25, 2019

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Regardless, teams with social media managers are sitting on a goldmine of data and information. Growth marketers.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Sprout Social

JUNE 7, 2016

Every social media platform has its own lexicon when it comes to naming features and taking action, and Twitter is no different. You can run months worth of reports, but they won’t mean a thing if you’re trying to measure something you don’t understand. Events on Twitter Tab. 3 Twitter Metrics Reports to Run.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

FEBRUARY 22, 2024

Your influencer analytics tool should eliminate that burden and streamline the campaign performance reporting process. Influencer marketing trend analysis Social media users expect brands to read the room. Competitor analysis Studying your competitor’s influencer marketing strategy is a bit like observing your older sibling.

ROI 99

ROI Analytics Influencer Campaign 99

Hootsuite

JUNE 29, 2023

No wonder internationally beloved toy company Lego reported a 17% growth in 2022. Meanwhile, Wish , one of the brands that was featured lower on last year’s Axios-Harris poll, reported a net loss of $384 million that same year. You don’t necessarily have to sit back and accept public sentiment. The good news?

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

OCTOBER 21, 2023

This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Oktopost

FEBRUARY 1, 2024

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day.

Brands 62

Brands Hubspot Marketing B2B 62

Sprout Social

JUNE 20, 2023

For example, Sprout Social offers an all-in-one social media management platform. We focus on extracting real business value from social media. Being personable is a subtle way to create connections as you figure out how to build your brand on social media. But the sentiment remains the same!

Brands 87

Brands How To Sentiment Social Media Management 87

Sprout Social

MARCH 15, 2022

Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. Whether it’s a botched NFT launch or a spokesperson who’s in the spotlight for all the wrong reasons, there’s an increasing array of events that can impact your brand reputation at a moment’s notice.

Reputation 115

Reputation Brands How To Review 115

Keyhole.co

JANUARY 5, 2023

The first tool on our list is Keyhole , a social media management platform capable of tracking every move of your rival brands on Instagram and other social media platforms. Benchmarking your competitors is easy and streamlined with side-by-side comparison reports. Sprout Social.

Analysis 52

Analysis Instagram Tools Sentiment 52

Sprout Social

AUGUST 27, 2020

the evolved version of Baby Nut who was born from the ashes of Mr. Peanut, celebrated it’s 21st birthday, to the shock and confusion of consumers on social. While some fans “shellebrated” the event, some (like me) wished the adorable Baby Nut didn’t age so quickly. Just over seven months later, Peanut Jr., Are they demanding action?

Brands 129

Brands Sentiment Social Media Management Issues 129

Sprout Social

DECEMBER 20, 2023

A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. This means offering different kinds of reports that span channels, individual post breakdowns and paid vs. organic metrics.

HootSuite 104

HootSuite Brands Price Collaboration 104