Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later.

Social Media 75

Social Media Banking Brands Sentiment 75

Webbiquity SMM

JANUARY 31, 2019

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. Even though these tools are becoming more user-friendly and intuitive with time, you still need the right nuances in AI prompts to generate desired responses.

Tools 100

Tools How To Sentiment Training 100

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brands 110

Brands How To Sentiment Metrics 110

Bill Hartzer

APRIL 17, 2024

This innovative tool leverages generative AI to enhance users’ communicative flair, particularly in the realm of dating and social interactions. The Rizz Master feature is engineered to assist users in finding just the right words, especially when initiating new relationships—a challenge familiar to many.

Conversation 87

Conversation Sentiment Mobile Engineering 87

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Webbiquity SMM

OCTOBER 13, 2010

A simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Media Monitoring.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. This tool makes unfollowing non-followers easy. JustUnfollow.

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. The benefits of competitor mapping There are many competitor analysis tools out there—which is a testament to the benefits of competitor mapping. What is competitor mapping?

Comparison 110

Comparison Analysis How To Sentiment 110

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

Eventful 115

Eventful Social Media How To Sports 115

Sprout Social

SEPTEMBER 11, 2023

Its ability to understand the intricacies of human language, including context and cultural nuances, makes it an integral part of AI business intelligence tools. It is used to derive intelligence from unstructured data for purposes such as customer experience analysis, brand intelligence and social sentiment analysis.

Process 111

Process Sentiment Analysis Applications 111

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. What Is Social Proof In Marketing? Think of social proof as a self-sustaining psychological feedback loop. Guest post by Chris Tweten.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. For example, analyzing your competitor’s social media might reveal gaps in your own strategy. You need to know it all.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Sprout Social

APRIL 7, 2021

According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. Referral traffic is important because you can learn how much of your silent audience is visiting your site thanks to your social media content. However, these engagements paint an incomplete picture.

Social Media 136

Social Media Content Lurker Metrics 136

Keyhole.co

MAY 12, 2023

You reach a saturation point when it comes to topics you need to cover and talk about on your website and social forums. Their undisputed secret lies in keyword monitoring tools. Post that, we’ll also review a couple of keyword monitoring tools that you can use right away. But here’s the catch. What is keyword monitoring?

Tools 52

Tools Strategy Marketing Analysis 52

Unmetric

SEPTEMBER 9, 2019

Oh, and some tools to do the job. Choosing a competitor benchmarking tool. Luckily there are several competitor benchmarking tools that will do the work and keep an eye on your competitors for you. Competitor benchmarking tools for SEO. Competitor benchmarking tools for content. Competition is inevitable.

Tools 85

Tools Hitwise Analysis Price 85

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

Analytics 111

Analytics Social Media Tools Klout 111

Harp Interactive

AUGUST 3, 2010

Recently an entrepreneur friend of mine called me long distance to pick my brain about what questions should he be asking candidates applying for Social Media Consultant’s position. I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. What is the importance of SEO?

Questions 313

Questions Company Social Media Real Estate 313

Sprout Social

NOVEMBER 30, 2023

How to analyze marketing competitors To analyze your competitor’s marketing strategy, you need to gather as much competitive intelligence as possible about their marketing, from web and social media to field marketing. Also follow social media hashtags related to your product or service. Publishing whitepapers/ebooks?

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

AUGUST 15, 2023

Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 85

Brands Sentiment Analysis Marketing 85

Oktopost

MARCH 20, 2022

To tick both boxes on social media, your strategy can’t be a monologue. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The benefits of social listening span departments from Marketing to Product to Customer Support.

Conversation 118

Conversation Sentiment B2B Module 118

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool.

Social Media 230

Social Media SM2 Energy Microblogging 230

Keyhole.co

OCTOBER 13, 2023

49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. To find the best professionals, social recruiting strategies are of great importance now. Social media recruiting requires a lot of work. What is social media recruiting?

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Firebelly

JUNE 6, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. 3 Key Metrics To Measure Social Media Success. 3 Key Metrics To Measure Social Media Success. By Clay McDaniel Social media marketing has entered a new era. 10 Reasons Why Automated Social Media Listening Tools Fail.

Social Media 189

Social Media Sentiment LinkedIn Metrics 189

yMarketingMatters

DECEMBER 6, 2015

Before everyone winds down for the holidays, let’s pause for a minute to catch up on November’s social media updates, which were significant. Pinterest understands that, which is why they launched a new visual search tool that lets you find things you like, even if you don’t know what it’s called.

Social Media 100

Social Media Sentiment Study Advertising 100

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront. What is a social media influencer?

Influencer 104

Influencer Social Media How To Campaign 104

Net-Savvy Executive

MARCH 12, 2012

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. Look more closely at the tools The obvious question is, "What's good enough?" If the system provides automated sentiment scoring, how does it work?

Sentiment 73

Sentiment Analysis Crowdsourcing System 73

Sprout Social

DECEMBER 29, 2022

In this piece, we’re digging into why managing your brand reputation on social matters along with tools to help you measure your reputation performance. Social media is a great way to build and maintain loyalty. The impact of social media on brand reputation. Why is brand reputation important?

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Buffer Social

MAY 25, 2023

In our conversation, he shares great advice for entrepreneurs and small business owners looking to grow on social media with limited time and resources. This could be by building your email list or diversifying across various social media sites as protection. However, more platforms mean more challenges.

Social Media 83

Social Media Content Newsletter How To 83

Webbiquity SMM

APRIL 11, 2011

Social media monitoring tools continue to proliferate in number and advance in functionality. The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more.

Metrics 176

Metrics Social Media Adwords ROI 176

Socialmedia.biz

JUNE 22, 2018

Unlike its traditional counterparts, social media has provided marketers with new and creative ways to leverage their content to make a more profound impact on fans. As a result, it has become more than just another marketing tool for networks. After the stream, fans were treated to a preview of the first episode of the series.

Social Media 68

Social Media Sentiment Hashtag Influencer 68

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Take into consideration the cost of tools, resources, employees and contractors. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years.

Marketing 132

Marketing How To Sample Samples 132

Webbiquity SMM

APRIL 11, 2011

Social media monitoring tools continue to proliferate in number and advance in functionality. The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more.

Metrics 167

Metrics Social Media Adwords ROI 167