Sprout Social

OCTOBER 19, 2023

And given the rise in leadership teams’ involvement in a brand’s social engine, 32% of marketers say they now share social metrics with their executive leadership on a weekly basis. Analyzing sentiment in social chatter also helps brands spot early indications of negative sentiment and take proactive measures before a situation escalates.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 75

Social Media Banking Brands Sentiment 75

Sprout Social

NOVEMBER 30, 2023

Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., Online reviews also give you insight into brand sentiment.

Analysis 106

Analysis Sentiment Marketing How To 106

Oktopost

DECEMBER 5, 2022

The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. That’s why you can optimize not only your website for search engines, but social media pages as well. The most straightforward way to get a new website ranked high by the search engine is to build backlinks.

SEO 115

SEO Social Media Reputation Real Estate 115

Sprout Social

NOVEMBER 21, 2023

Or, competitive monitoring could reveal your competitor is ranking on search engines for several high-volume keywords related to your niche. Analyze their product quality, brand reputation, customer service and online presence. Sprout’s sentiment analysis tool can also provide insights into how customers perceive your competitors.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Keyhole.co

FEBRUARY 3, 2024

Measuring SOV is particularly helpful because it helps you understand exactly where you stand in the industry and how and where you can leverage your voice to make an impact or improve your reputation. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

Team 88

Team Tools Marketing Hubspot 88

Sprout Social

JANUARY 29, 2024

Your business’s online reputation may be digital, but that won’t stop it from making a serious impact IRL. A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy.

Reputation 120

Reputation Review Sentiment Software 120

Keyhole.co

MAY 12, 2023

SEO optimization Do you regularly optimize your website to rank higher in search engine results pages? Reputation management Lastly, eliminate all chances of risking your reputation by monitoring your brand’s online reputation and taking steps to manage it. Watch out for every trend on Keyhole 10.

Tools 52

Tools Strategy Marketing Analysis 52

Webbiquity SMM

JANUARY 31, 2019

Your company’s reputation is can be significantly impacted by its social media presence. It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. ’s leading home services (broadband and TV) search engine.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

MAY 24, 2022

Search engine results. The goal of earned media is to ensure sentiment around your brand is positive. You can monitor this holistically using a sentiment analysis tool or you can break it down by source. If your goal is to build your reputation across these platforms, decide on the average star rating you’d like to reach.

Sentiment 98

Sentiment Metrics Hashtag Review 98

Keyhole.co

OCTOBER 13, 2023

Promoting the company’s brand Studies have shown that approximately 62% of candidates research each company’s reputation through social media before applying for a job. When choosing a new job, the reputation of a company is often crucial for candidates. YouTube It is the largest search engine for videos.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Waxing UnLyrical

JANUARY 24, 2013

Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. was “powered” by Canada’s Christmas spirit.

Data 230

Data Sysomos Sentiment Analytics 230

Sprout Social

DECEMBER 5, 2023

What customers say and how they relate with your business can greatly affect your online reputation. Why leave your precious brand reputation up to others when you can effectively maintain a positive brand image through online reputation management? Table of Contents What is reputation management software?

Reputation 100

Reputation Software Tools Sentiment 100

Bill Hartzer

MAY 26, 2010

Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry. Some of the great things about this social media monitoring site is that it has tools that companies can use to automate their online reputation tracking system.

Cymfony 152

Cymfony Social Media Tools SM2 152

Oktopost

JANUARY 12, 2021

Customer comments are another way to gauge overall brand awareness and reputation. These clues can narrow your results, help discern sentiment, and track changes over time. Search Engine Optimization metrics help to link quality and quantity of traffic on your brand’s website. Analyze Customer Comments. Check-In Calls.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines.

B2B 125

B2B SEO Travel Hubspot 125

Waxing UnLyrical

NOVEMBER 20, 2018

Growth PR starts with Brand Indicators (like tone/sentiment and share of voice) and Revenue Indicators (like website traffic, social shares and readership) and ties those early indicators back to Funnel Accelerators (like conversions, calls-to-action and qualified leads). Guest Post by Dan Beltramo.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Sprout Social

OCTOBER 11, 2022

Explore the themes and patterns of the conversation and general sentiment. The University of Colorado College of Engineering & Applied Science implemented social silence across all platforms in the beginning of June 2020 for two weeks. How you handle public criticism determines the path forward to maintaining your reputation.

Eventful 115

Eventful Social Media How To Sports 115

Keyhole.co

MAY 12, 2023

But that in no way means ruling out reputation management from your to-do list. You can use several ingenious online reputation management tools to save yourself from wildfire. In case you are curious to know what these online reputation management tools exactly do, continue with your tread. What is online reputation management?

Reputation 52

Reputation Tools Sentiment Review 52

Sprout Social

SEPTEMBER 18, 2023

Reputation management : Sprout’s Social Listening capabilities detect a crisis early and enable you to identify unfamiliar trending words from customer conversations. Business intelligence : Sprout helps you understand customer behavior and surface business-critical information from social channels with sentiment analysis.

Marketing 132

Marketing How To Sample Samples 132

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. Jump Links What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Razor Social

MARCH 30, 2016

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Twist Image

MARCH 29, 2011

Everything that is being said (the good, the bad, the ugly and the neutral) is not only being retweeted and posted on people's Facebook walls, but that content is also being indexed by the major search engines and easily findable. It's now a world where every brand's reputation is truly public and very much at stake. brand reputation.

Radian6 102

Radian6 Findability RSS Sentiment 102

Razor Social

MAY 15, 2019

Funnel Stage Measurement Awareness Impressions – positive mentions of your product/service Engagement – likes, shares, comments Increase in website traffic Increase in the number of online conversations about the brand Increase in the number of fans/followers Consideration Improved brand reputation (e.g.

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

MARCH 27, 2024

Translating reviews into actionable steps allows you to take control of your online reputation, identify areas for improvement and showcase your commitment to customer satisfaction. In this article, we cover what review management is, how it supports reputation management and what its benefits are.

Review 84

Review Brands Sentiment Reputation 84

Sprout Social

DECEMBER 5, 2022

But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

JUNE 22, 2021

And as the second largest search engine in the world, YouTube is an ideal social media site for brands looking to reach and engage with their audience. The reviews on Yelp go a long way in influencing customer sentiment toward a brand—a positive review can usher in a wave of sales while a negative review can sink a business.

Platform 119

Platform Social Media Tumblr Reddit 119

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Management of brand reputation Your brand’s most valuable asset is its reputation. Brand custodians: Protect your brand’s reputation and foster enduring brand loyalty.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Josh S Peters

NOVEMBER 23, 2009

Increase conversations about your brand, change the current online sentiment of your brand? Some of which not only compile online info about your company, but do sentiment analysis as well. In your conversations work your brand in when it’s appropriate, field questions, and build the reputation of you and your product.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Webbiquity SMM

JANUARY 2, 2013

One-third of CEOs fail to consider their compananies’ social media reputation when making business decisions. ( number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. Professionals in architecture and engineering (7 years) and management (6.3

Social Media 245

Social Media B2B Marketing SEO 245

Twist Image

NOVEMBER 22, 2017

Both are only true sentiments if the companies that we are saying this about haven't done anything to change. That having to manage and deliver against the street's expectations makes it increasingly hard for companies to "change the engine, while the plane is in mid-flight." brand reputation. advertising agency. business blog.

Marketing 58

Marketing Apple Advertising Analytics 58

Webbiquity SMM

AUGUST 23, 2010

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Uwe Hook responds to the post from Ben Cathers (in the “No&# section below) on why social media ROI can’t be measured, laying out a roadmap using metrics such as frequency, yield, sentiment analysis, NetPromoter score and customer lifetime value.

ROI 193

ROI Social Media Vocus Metrics 193

Techipedia: Tamar Weinberg

MAY 18, 2010

The best thing about social media is that the conversations are natural occurring real time so the methods like survey lag far behind in providing the right information, bet we don’t need more to understand a consumer as we can measure sentiments now. Beth Thanks for outlining the points so well. Reply Jay B.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Sprout Social

MAY 10, 2023

Review management vs. reputation management Top review management software in the market How to find the best review management software Choose a review management software designed for top platforms Why do companies need review management software? Why do companies need review management software?

Software 99

Software Review Reputation How To 99

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? The AI engine continuously monitors your own activities and the actions of your user base, and then makes suggestions to improve your engagement. See demographic data, sentiments, and what users are saying and to whom.

Directory 145

Directory Tools HootSuite Twitter 145