Trending Sources

How Much Search and Social Media Traffic Do Publishers Get?

Adam Sherk

On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers. Social Media 10.2%. Publishing Other Web Sites 22.3%.

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc.

How Social Media Affects Search

Spin Sucks

For those of you who don’t know Andy, he is the co-founder and strategic director at Orbit Media, a web design and development firm in Chicago. It is billed as how social media affects search , but after I watched a draft of it, I think it’s that and more, particularly for PR professionals. How Social Media Affects Search. By Gini Dietrich. CT, 10 a.m.

Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?

6 Social Tools to Use Immediately After You Hit “Publish”

SocialFish

published it. All of those fancy auto-post social tools can lull us into a false sense of confidence. In fact, publishing your article is just the first step. have shared some of the most essential steps to take right after you publish an article which include: Email those who helped you write it (If you were using any expert quotes). Social Media Promotion Tools.

Social Media: The True Impact

Unspoken

We spend a lot of time talking about how to make social media work for business and what kind of marketing targets social media users. But we don’t often take a step back and see the true impact that the addition of social media networks has had on our everyday lives. Social media has made it incredibly easy for news to spread.

21 Social Media Marketing Tips You Can’t Live Without

Sprout Social

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. But there are steps you can follow to improve your chances of success, which will help you take advantage of everything social media has to offer.

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An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. sponsored.

Why And How To Submit Your Small Budget Film To Search Engines - Social Media

Social Media Network Marketing

As Published At: [link] Internet is a rich and vast resource of information. With this level of connectivity people utilise the Search Engines like never before. Search engines are the most valuable source of information assimilation. You type a few phrases or words [KeyWords] in the search space of the Engines and you get hundreds of links on the single topic. Over 3.5

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How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.

Adam Sherk

But just how much traffic is it currently driving to publishers? But I’ve included enough sites to provide a good sense of the current news search opportunity for publishers. SimilarWeb reports on search traffic from all engines so the news search data includes more than just Google News. Related posts: Mobile Visits Account for 40% of All Traffic for Publishers.

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5 Ways that Social Media Impacts SEO

Adam Sherk

I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. It is intended to be a general overview for publishers. How does social media activity impact search engine optimization? Both Google and Bing use social data to annotate select listings on their search engine results pages.

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How Social Media Can Affect Your Search Engine Rankings

ProBlogger

This is a guest contribution from digital media project manager Sandeep Sharma. Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Consumers who use social media (vs. Source: comScore.

Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my  most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. In short: social media is human interaction.

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6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher. So what could possibly go wrong with brand publishing? But how do they do this effectively?

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Social media and inbound marketing techniques have been a boon for marketers. And social media isn’t just about lead generation of course. And…even social media itself. Social Media / Social Networking. 1.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s not what you almost certainly think.). Visual.ly ). 8.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Relevanza ). 2.

How to Control Rich Snippets on Social Media

Convince & Convert

From a brand perspective, social media is the gift of a brand platform, a place to step up to the podium and let your voice ring out. There’s When we share a post on social media—particularly Facebook and LinkedIn—a title and summary of content from that hyperlink are pulled in right along with the link. These meta tags tell the platform or search engine what to use.

How to Prove Your Social Media Impact

Convince & Convert

For too long, social’s contribution to business success has been ignored and undervalued. In this post, we are going to start changing that by walking through the steps necessary to finally measure social’s business impact and give social the credit it deserves. The challenge for marketers is accurately measuring and attributing social’s impact on those conversions.

8 Tools to Curate Content for Social Media

SocialFish

Of course, in this case, we’re not talking about curating content to use on personal profile pages—we’re talking about content curation for the purpose of marketing on social media. Paper.li: This content curation tool will help you find, customize, and publish content on the web or social media in a zap. Cool Social Tools ImplementationCheck ‘em out!

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. 56% of Americans have a profile on at least one social networking site. Social media fatigue?

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Only 22% of businesses track their social results well. Start with research: is your goal achievable?

20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Many businesses use social media to promote brand awareness, and it can be quite effective. Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Even if you push product only occasionally, it’s the soft sell that suits social.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing.

19 More Outstanding Social Media Marketing Guides

Webbiquity SMM

While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? The Dead Zones: When Not to Post on Social Media by Cool Infographics.

How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. Marketing Social Media hiring social media

BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

I’ve been meaning to do this braindump for a while now. I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. paid media plan.

Websites and Search Engines are Far from Dead

Webbiquity SMM

Search engines are going away. Professor Gelernter (David Gelernter, in a Wired magazine article ) calls that a ‘time-based wordstream,’ because it doesn’t represent a single place or entity, rather a collection of content from everywhere that comes at you as soon as it’s published.” Websites are dead. Image credit: Haley Marketing Group. Poppycock.

How to Create Your Social Media Strategy

Rebekah Radice

When it comes to building a solid social media strategy , there are many things to consider. also know the importance of a plan that’s engineered and then executed upon consistently. Below are seven tips to equip you with the tools and information you need to take full advantage of all that social media has to offer. You must get active and stay social.

You’re Not Too Busy for Social Media Marketing

SocialFish

So why would you want to add any other social media channels? Why wouldn’t you add more social media? It’s not enough just to create a few social media profiles and post every so often. To be a true marketing vehicle, you need to have a strategy for social media, suggest Social Media Examiner. You Need a Strategy. Go Google+.

The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Create animations?

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Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. miss the days when social media was more personalized. A big US brand with over 100,000 Twitter followers has run into the problem that I tweeted about above. What’s your social media policy? What are your goals of social media? Really?

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. Note:  We reached out to get feedback about the lighthouse before we published this post and this made the Lighthouse so much better because of the great feedback. Social Analytics.

Here’s the Difference Between Content Marketing and Social Media

Convince & Convert

What is the difference between content marketing and social media? Jeff asked several other content/social thinkers and consultant-types to weigh in as well. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies. The goals of social media are participation, then behavior. tweet this ).

How SEO and Content Work Hand-in-Hand

Spin Sucks

You published it. Communication SEO content content curation content curation strategy content marketing strategy content writing craft your content html5 internet marketing technique keyword generator keywords link building quality content ranking of mobile-friendly sites search engine optimization search engine ranking SEO and social media SEO elements site architecture writing tips

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9 Tools to Improve Social Media Productivity

Convince & Convert

Do you find that the daily demands of social media promotion are increasing? Our time is our most precious asset and social media is great at eating into it! Here are 9 social media tools that will help you save time and improve your productivity. 1. Nimble is a social relationship management tool that is designed to help you do this. account. 3. 

Why Should You Be On TSU ? - Social Media

Social Media Network Marketing

As Published At: [link] TSU the Social Media Network has crossed the 3 million Users mark! Am sure you are wondering if this is not another Social Media Network to go an post! For instance on Sunday, 29 March 2015 it was officially announced that on April the 7th will see Meresha debut her EP – New Revolution on new Social Media platform Tsu.co.

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? News can travel extremely fast through social media. highly favorable product review is published in an online journal.

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