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How to Build Public Trust Through Social Public Service

Social Media Strategies Summit

However, as marketers, you can’t afford to assume people will take your words at face value, with just two in 10 Americans saying they trust the government to do what’s right “just about always” or “most of the time.” For that reason, Russel urges social media marketers to focus more on operational messaging. Is it worth it?

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Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard

The Realtime Report

via Search Engine Land. Posterous: 3.9 LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. million members. via SF Gate.

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Why SEO Should Be An Essential Aspect of Your Business's Promotional Activity?

Social Media Marketing

If you haven’t remained aloof to modern marketing techniques you would have definitely heard and read a lot about search engine optimization. They are merely seen from the narrow prism of traffic and rankings on the search engines. They are merely seen from the narrow prism of traffic and rankings on the search engines.

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Search Engine Optimization: Why a Blog is Important

Bill Hartzer

When talking to business owners about marketing their businesses on the internet, I often get asked about why I always recommend that their online marketing strategy, their search engine optimization efforts, include a blog. And the search engines will notice, as well.

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Social Networking Stats: #RLTM Scoreboard, Marketers Buy Facebook Ads for Awareness, Not Fans

The Realtime Report

via Search Engine Land. Posterous: 3.9 Marketers Buy Facebook Ads For Awareness, Not Fans. Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. Pinterest: over 11 million registered users. million members. via SF Gate.

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Search Engine Optimization: Why We Still Need Meta Tags

Bill Hartzer

Recently, there has been a lot of debate in the search engine marketing community about some of the more simple or basic elements of search engine optimization, a web page's meta tags. The search engines did not look at the content of the entire web page. Let me explain. But now, in 2010, we are way past that.

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Content Marketing – What is it and How Does it Work for Business?

The Social Media Incubator

Content marketing includes writing articles, blog posts, guest posts on other blogs, articles and content for your website, creating videos, creating podcasts, press releases … anywhere you can create and publish content online. Content Marketing. Does this sound daunting? Next, include those posts in your newsletter.

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