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Meet Irina Novoselsky, Hootsuite’s new CEO

Hootsuite

As social has evolved into a constant engine of online culture and connectivity over the past 10 years, it has also become an indispensable way for businesses to not just reach their customers but to engage with their customers in two-way conversations where relationships are forged. Together we will write Hootsuite’s next chapter.

Meeting 82
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Foundations for integrated digital marketing

Sherrilynne Starkie

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

Marketing 284
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Winning Workflows to Enhance Your Content Marketing 

Oktopost

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary There’s so much to be said about looking at content that performs very well, trying to reverse engineer why it works and trying to put your own unique spin on it. He’s the co-author of Subscribe! He’s the co-author of Subscribe!

Content 118
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6 Principles That Drive B2C Content Marketing Success

Social Media Strategies Summit

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

Content 221
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Online Marketing is More Affordable than Ever

Writtent Blog

A lot of us try to succeed in online and content marketing. Meet Marcus Sheridan. Over a period of 4 years he managed to increase his online marketing efficiency 15 times over for his company, River Pools & Spas. Today, to achieve just under 5 million in sales, our advertising/marketing budget is about 20k annually.’

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 129
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Software engineering personalities: the Teslas and the Edisons

Sprout Social

While reading up on these two individuals, it struck us at Sprout Social that these two working styles can teach us how to build a healthy engineering culture consisting of Edisons and Teslas. We’ve found many software engineers, regardless of background, fall into one of the two personality profiles. Speed to market is valuable.