Techipedia: Tamar Weinberg

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Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

This last year Google brought a large number of algorithm changes to the table. According to Search Engine Land , some domains saw a 94% loss in visibility, and others were left picking up the pieces after they lost 80% of their keyword positions. queries according to Search Engine Land. The launch initially impacted 12% of U.S.

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The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. This may come as a surprise, since Google+ isn’t as popular as was first expected. Take a look at a Google+ profile snippet as it appears in the search results. The Old Model.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Onsite optimization of websites is the most important factor in ranking better in search engine results. Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines.

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The Ultimate Guide to Targeting Search Profiles on Facebook

Techipedia: Tamar Weinberg

But, though it didn’t receive as much attention as the launch of FBX, Facebook made another critical move in December when it allowed advertisers to target customers based on what they searched for in Google, Yahoo! Running a search led campaign on FBX is a four-step process: A user types a search term into a search engine or another site.

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The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

As we began to discuss in Part 1, Search Retargeting is a practice that allows marketers to target users with display ads based on the keywords they enter into search engines like Google, Yahoo!, Search Retargeting, in other words, has brought the power of search engine marketing (SEM) to display. and Bing, among others.

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Pioneers of Digital: How to be Part of the Next Generation of Internet Entrepreneurs

Techipedia: Tamar Weinberg

Think about how Google became so successful. There were search engines before Google and there were PPC platforms before AdWords. What Google did was to creatively pivot around existing platforms and do a better job of being more relevant – for consumers and targeted for advertisers. Cartoon Credit: Gaping Void.

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How to Create a Video Marketing Strategy for Your Business

Techipedia: Tamar Weinberg

An understanding of sharing sites, social networking, and search engines is essential if you want to maximize your presence on the Internet. Below is a YouTube Video about embedding: Search engines. Do everything you can to get ‘Google juice’. Google juice is another term for PageRank. Set up a YouTube Channel.

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