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NoFollow Links in Press Releases? How To Revise Your Press Release Strategy

Bill Hartzer

Recently, Google took the position that press releases were simply link schemes , advertorials for a business. Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO ( Search Engine Optimization ) value to the website it’s linking to.

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How To: Make Your Links Do Follow Links in Google Plus

Bill Hartzer

Here is a nifty, simple search engine optimization trick that I bet you didn’t know. There is actually a way to make sure that the links you post in Google+ are considered to be “do follow” links. To show this, I have turned on a Firefox add-on that shows whether or not a link is “nofollow” or not.

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SEMPO Caught Violating Google Webmaster Guidelines for Advertorials

Bill Hartzer

SEMPO, The Search Engine Marketing Professional Organization , is taking advantage of text links in advertorials, clearly a violation Google Webmaster Guidelines for link schemes. The sole link in the article does not have a “nofollow” attribute added to the link. Why I have a problem with this.

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Google Ready To Rollout Page Speed Report In Search Console

BeingOptimist

It is good news for the webmasters that Google has started the process of publicly rolling out highly anticipated page speed report in Search Console which was announced 6 months ago. Also Read, How To Use Google Webmaster Tools. You will find this page speed report just below the enhancement section in Google Search Console.

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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. This topic has been in the news recently with Google first issuing a reminder that any links within sponsored content should not pass PageRank. Sponsored Content Compliance.

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How Google Finds and Penalizes Advertorials

Bill Hartzer

No website owner wants to log into Google Webmaster Tools and see an unnatural link warning from Google. From what I am seeing, many of these unnatural link warnings and manual penalties from Google are a result of having participated in advertorials. I’m using Search Engine Land in the example above.

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Google Reconsideration Request: How to Get a Manual Penalty Lifted

Bill Hartzer

If you have ever received a manual penalty from Google , then you most likely have received this message in Google Webmaster Tools that could be an unnatural link warning , similar to this one that my client received: The message reads something like this: Dear site owner or webmaster of [link]. Sincerely, Google Search Quality Team.

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