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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media. In fact, they can and should play a role in all three media buckets. What is paid media?

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social media marketing's good news

Firebelly

Digitalia | Indianapolis Social Media Marketing « Twitterese — The new way to speak online | Main | Too much flash turns google off » November 13, 2009 social media marketings good news Interview with Dave Evan, Digital Voodoo and author of social media marketing, one hour a day Here's a quick recap of the video.

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Don't try to fight it. Social media is here to stay.

Firebelly

Digitalia | Indianapolis Social Media Marketing « Content Update: Stories connect Us | Main | Objectified: Our Relationship with Manufactured Objects and, by Extension, the People who Design Them. Social media is here to stay. Social media has officially invadedpopular culture. It’s official, kids.

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Ball Memorial Hospital's Facebook Nightmare

Firebelly

This situation serves as a fantastic call to action for companies who have yet to develop a social media disaster plan. Given the topic, I'm left to wonder if any response would have doused the fire?

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How To Conduct An In-Depth YouTube Audit

Keyhole.co

Since YouTube is the second most popular social media platform, the competition is always high, so you should strive to stay ahead and get more subscribers. Before creating a video or starting an audit, you need to identify your business and social media goals. In Creator Studio , click Overview under the Analytics tab.

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Time to Elf Yourself for the holidays

Firebelly

Digitalia | Indianapolis Social Media Marketing « Tweetie 2: The Best iPhone Twitter App | Main | Twitterese — The new way to speak online » November 11, 2009 Time to Elf Yourself for the holidays Social Media Marketing helps fuel holiday spirit It’s the most wonderful time of the year. Carolers are caroling.

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Jake's Take: A Slew of Social Network Ideas

Firebelly

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: What The HELL Is Social Media? Main | Are We Addicted To Social Media? » June 24, 2010 Jakes Take: A Slew of Social Network Ideas Almost everyone is aware of the major social networkingwebsites in existence.