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The Secrets Top PR Professionals Use to Get Media Coverage

Oktopost

Want to hear more from renowned B2B marketing leaders? Episode Summary The amount of time and energy it takes to get your brand featured in a top-tier media outlet is not for the faint of heart. She calls out how media professionals are busy people and why it’s up to marketers to make their job easier.

Startup 117
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How Could Internet Protocol (IP) Video Play a Critical Role in Overcoming Challenges Within the Broadcasting Industry?

The Realtime Report

By Bruno Teissier As video content capture and delivery continues to evolve, broadcasters are revisiting legacy workflows and business models in order to streamline processes and improve their competitive position in an increasingly complex market. Meanwhile, a tremendous amount of content is being produced by nearly every broadcast category.

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Hotel Marketing Tips You Simply Can’t Ignore

The Realtime Report

Hotel Marketing Tips You Simply Can’t Ignore. As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel businesses looking to spread their brand and promote their business. Run Targeted Marketing Promotions.

Hotels 161
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How to deal with creative block and get reinspired

Sprout Social

For creative marketers, there’s nothing that brings more joy than bringing an idea to fruition through a campaign, creative asset or captivating content. Whether you’re a marketer, writer or artist, it happens to the best of us. However, taking a creative concept from your mind and executing it in real life isn’t always easy.

How To 115
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How to Make Your Email Autoresponders Sizzle More Than Jessica Rabbit

Waxing UnLyrical

There must be something in the wind, because after months of not traveling I’m suddenly all over the map. And when one tends to need a life preserver to make it through one’s inbox, an autoresponder that makes you grin sometimes gives you the energy to keep going. (OK, OK, a bit dramatic, but you know what I mean.).

How To 238
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Why digital literacy matters for marketers

Sprout Social

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

Marketing 142
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How to Collaborate with AI to Get the Best Out of Your Content

Buffer Social

As a seasoned content creator, Stew's approach to sourcing inspiration combines keen observation with curiosity and a desire to explore the less traveled paths. Stew elaborates, "It could be as simple as chatting with a neighbor or a stranger while traveling."