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B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Oktopost

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

It’s what marketers have been struggling with since Biz and Ev clicked their heels three times and said, “There’s no place like Twitter.” Even though the topic might be serious we still need energy in the session. None of what I’m saying is “new,” btw. It went over really well.

Eventful 334
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Abide the rule of 78: Crush your Q1 marketing plan for stronger results year-round

Sprout Social

Now, as I reflect on the past 12 months and all that we have planned for 2022, I see its significance for broader marketing strategies across industries. For marketers, it’s a framework we can use to drive alignment with sales and inspire our teams to do their best work. If marketing is a megaphone, sales is a microphone.

Marketing 112
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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Until relatively recently, most influencer marketing has fallen into the category of impossibly good-looking people looking bored in expensive destinations. Francis Bourgeois is a great example.

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How Can the Internet of Things Help Your Business?

The Realtime Report

Remote work is now an option for many professionals in numerous industries, thanks to readily portable devices and the cloud-hosted software. Although this is a knowledge environment, you must be able to manage graphic applications and data processing and should be trained to do so. Lowered Energy Bills. Working Remotely.

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Stop the Squabbles: How Social and Marketing Can Work Together Well

agora pulse

Are your content and social media marketing teams having problems working together? Content and social media marketing are two departments whose roles very often overlap … yet most businesses and agencies find setting up an effective collaboration between the teams difficult. Set Up a Collaboration Routine.

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Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

But it struck me that the Batman franchise offers some great takeaways for content marketing. Robin – Youthful, exuberant, he adds energy and imagination to Batman’s somewhat dry, verbal approach. What can other comic franchises teach us about content marketing? Or that I’ve never really outgrown comics and cartoons.

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