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Online & mobile disaster relief efforts for Japan

SocialFish

There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. Here’s a nice reminder of how mobile apps can help (got a flashlight app on your phone?

Mobile 177
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Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Good headline writing has long been an art form.

Content 304
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How to Reverse Engineer Your Competitors’ SEO Strategy

Convince & Convert

For example, a supermarket and mobile phone brand are indirect competitors. Supermarkets sell numerous electrical goods—including mobile phones—alongside food and beauty products, which a smartphone brand doesn’t sell. For example, websites on HTTPS can implement HSTS, which tells search engines your site is secure.

SEO 60
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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130
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Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Internet Portals & Search Engines 76. Energy Utilities (cooperative, investor-owned, and municipal combined) 75. Twitter Users Log In Via Mobile, #RLTM Scoreboard Smartphones Surpass TV in Time Spent with Media. Televisions & Video Players, Household Appliances (combined) 78. Wireless Telephone Service 77.

Sites 177
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The Random on Social Media, Music, Sports, Books and Movies

Direct Marketing Observations

Less desktop and more mobile if you really want to know. Though repeatedly checking my mobile device for fantasy football updates throuoout the day doesn’t hurt either. and in a pinch, I love Power Bar Energy Gels for the boost before and during a workout, or even during work! I’m bummed about R.E.M Loyalty rewards?

Sports 170
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Greenpeace's Unfriend Coal Campaign Calls Facebook A "So Coal" Network

Firebelly

The environmental organization is not happy with this dirty energy production method and would like Facebook to use clean, renewable sources of electricity. Greenpeace is also asking Facebook to share its carbon footprint publicly. Below is the Facebook: Unfriend Coal video that Greenpeace released.

Campaign 140