Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Sessions start October 5.

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Social Media Strategy Consultant Conference 167

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. All of us have influences. Who influenced you, and why?

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Social Media Strategy Influencer Education 112

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics.

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Review Social Media Social CRM Consultant 115

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

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Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

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CSR Social Media Strategy Consultant 137

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

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Social Media B2B Strategy Consultant 147

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. what shocks you?)

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Social Media Statistics Strategy Research 159

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

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Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JUNE 7, 2010

The details of his somewhat haphazard education at Harvard, and his kismet kissed co-founding of LinkExchange (ultimately sold to Microsoft for $265 million) are downright fascinating. Saw Zappos featured this wkend on tv. RT @JayBaer Delivering Happiness Delivers Indeed [link] [link] Marjorie Clayman Just saw Zappos on CBS Sunday Morning.

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Social Media Strategy Review Consultant 119

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

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Social Media Strategy Consultant Web 2.0 149

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

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Questions Social Media Consultant Education 160

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

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Social Media B2B Company Consultant 130

Almost Savvy

DECEMBER 28, 2008

And to get the most out of LinkedIn, register for one of my upcoming webinars where we’ll walk through the features step-by-step to help you leverage your efforts and maximize the benefits of LinkedIn’s features. If you are looking for a social media guru, youve come to the wrong place.

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LinkedIn Tips Reputation Upcoming 100

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. Stelzner on Vimeo.

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Social Media Consultant Video Strategy 134

Buzz Marketing for Technology

OCTOBER 4, 2008

Sending one person to a conference can potentially educate your entire organization. If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. Theres huge learning power in that. But Do They Work?

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Project Web 2.0 Module Wiki 265

Convince & Convert

JUNE 11, 2010

But fundamentally, we’ve done very little in response to social media – perhaps the most transformative change of them all. It’s the book about social media’s impact on the inside of your business, not the outside. Who they hire. How they organize and communicate internally. Please stay tuned.

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Upcoming Project News Social Media 124

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

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Metrics Strategy How To Tourism 130

agora pulse

MARCH 24, 2020

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. In social media, an algorithm varies by platform.

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Social Media Social Media Management Meme Hashtag 94

Keyhole.co

AUGUST 10, 2023

But as on every other social media platform, content is king on LinkedIn. Share your expertise LinkedIn is like social media’s corporate environment—a place where every step is taken on purpose, except for the occasional coffee break. It’s kind of like the entire point of social media.

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LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

But as on every other social media platform, content is king on LinkedIn. Share your expertise LinkedIn is like social media’s corporate environment—a place where every step is taken on purpose, except for the occasional coffee break. It’s kind of like the entire point of social media.

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LinkedIn Engagement Content Case Study 52

Sprout Social

APRIL 20, 2020

Whether you’re looking to attract more students, engage your current ones or increase donations and alumni relations, social media is a must for all universities. Prospective students are largely looking to social media to help guide them in their college decisions, so having a robust social strategy is essential.

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Brands Social Media Education How To 123

Convince & Convert

JULY 13, 2010

Naturally, I asked about his interest in mastering social media for his clients. Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. That’s the essence of a good social media strategy , anyway.

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Social Media Strategy Consultant SEO 138

agora pulse

JANUARY 30, 2020

Do your social media marketing plans lack a strategy for YouTube? Turn Your YouTube Channel Into an Educational Knowledge Hub. Add links to your site and social media profiles. If so, then you’re seriously missing out on some amazing business-growth opportunities. But these tips can help you get started.

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YouTube Screencast Findability Sentiment 153

Keyhole.co

JUNE 6, 2023

Imagine this: your customer is scrolling through their social media feed, as they do dozens of times per day. It’s about building a company culture they’re proud to be part of and want to shout about on social media. So why not use them to your advantage in your B2B content marketing strategy? Then, boom.

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B2B Strategy Brands Content 52

Sprout Social

JUNE 10, 2021

Between social media, display ads and direct email newsletters, the possibilities are near endless. Just like in social media, email newsletters have their own optimal send days and times. Product education. Upcoming webinars, or recordings of past webinars. And also overwhelming.

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Newsletter How To Marketing Template 132

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

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Social Media Strategy Consultant Social CRM 137

Convince & Convert

MARCH 22, 2010

I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. When you routinely see single Webinars being priced at $100 or more, to include 24 of them for $297 is a flat-out steal. (if

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Price Social CRM Social Media Consultant 108

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. The bottom line is that you need to EXPECT to fail in social media.

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Social Media Consultant Social CRM eBook 120

Writtent Blog

DECEMBER 18, 2023

Content marketing is all about educating your prospects and fans, nurturing leads, and retaining customers. Some examples of storytelling in your content marketing include: your website’s About page (and Bio sections of social media profiles) client success stories and case studies press releases coverage of live events 5.

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Tips Content Press Release Marketing 98

Oktopost

JULY 23, 2020

Content marketing is an element of your marketing strategy that utilizes sales and educational materials to generate and convert leads to sales. . Adapting your content to funnel stages is more about the message than it is about the medium (article, whitepaper, webinar, etc.). Social media posts. Targeted webinars.

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Content B2B How To Types 169

Rebekah Radice

DECEMBER 14, 2015

Think useful, helpful and informational/educational about you and your company. Use it to promote your products, share what’s happening within your business and talk about upcoming events. Scalable Social Media. Here you can direct fans to a product, service, your latest webinar or even a book. Brendon Burchard.

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Facebook Marketing Upcoming Tips 114

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. The public and immediate nature of getting slammed via social is what stings. But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa.

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Social Media Strategy Comments Course 130

Later

OCTOBER 16, 2020

Before you start reaching out to speakers or creating social media ads, you need to establish your conference’s visual identity and format. . Later’s social media conference, LaterCon , was a full-day event with 25+ speakers and took 8 months of planning from start to finish! . Engage with Attendees .

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Conference Instagram Hosting Eventful 82

Convince & Convert

FEBRUARY 22, 2016

In order to accomplish your lofty goals each month, quarter, and year, you’re likely investing heavily in the traditional channels above as a way to capture interest and educate your audience about your technology. Promote a Conference, Event, or Webinar. Get more content like this, plus the very BEST marketing education, totally free.

Marketing 60

Marketing Conference Education Case Study 60

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Social Selling. What is Employee Advocacy.

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B2B Survey ROI Metrics 144

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web. The real shift is in how we define friendship.

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Social Media Strategy Survey Social CRM 119

Convince & Convert

SEPTEMBER 15, 2010

Finding and sharing them is the first step toward social media success. And yes, social media allows the giants to become approachable again – but how do you keep finding those stories to share and encourage clients to share them? I believe we should all view ourselves as Social Media Toddlers.

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Social Media Strategy Social CRM Consultant 165