February, 2014

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6 Savvy Ways Pros Use Social Media Monitoring (and you can too)!

Harp Interactive

'Categories: Blog , brand monitoring , Monitoring , monitoring tools , Social Media & SEO Tags: monitoring strategy , social media monitoring , social media monitoring tools As any part of a solid social media strategy social media monitoring has many important uses and should be not only the foundation upon which a brands social media strategy is built, but also play a key role in your ongoing social media marketing efforts. ( Read more. ).

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How Do I Turn Off The Trending Box In Facebook?

SocMed Sean

'In case you haven’t notice, Facebook recently launched an addition to the user-experience called their “Trending” box. The content in this widget providers users with a quick way to see what topics of conversation are trending across the entire Facebook community. While some see this as a great way to learn about new and timely topics, Facebook failed a bit by giving us no way to turn the feature off or even minimize it.

Trends 272
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Announcing Firebelly Labs: Optimization, Research & Digital PR

Firebelly

'Digital PR, Optimization, Mobile Research, Digital Futurism, and more Over the last few years, Firebelly has focused on social media marketing. We have developed a bit of a reputation: some national clients, spoken all over the place, and are in the process of writing a book (Social According To Us). We’ve found that bringing outside.

Research 261
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Failing Up

Jason Yormark

'I can’t imagine there has ever been a human being on this planet that has ever lived a life without failure in some form, certainly some more than others. I’ve certainly had my fair share. But it really hasn’t been until later in my life that I really learned a valuable lesson about failure; that it can potentially be a good thing. 2013 had it’s fair share of challenges for me, both of which happened within a week of each other.

Meeting 245
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

'Guest Post by Eric Schwartzman . Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical.

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Does My Business Need to be on Twitter?

yMarketingMatters

'As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” , I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers.

Twitter 235

More Trending

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Three Tips For Branding on Pinterest

Mindjumpers

'Visual content is with out a doubt the catalyst of audience engagement on social media today. Similar to a gourmet meal your content must allow your audience to eat with their eyes first, which is probably why photos tend to receive twice as many likes as text updates. Pinterest is a great platform for brands to be featured on; the platform allows you to display non-tangible aspects all of which can be related to your product or company through lifestyle portrayals and inspiring mood boards.

Tips 235
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Does Your Content Suffer From Performance Issues?

Firebelly

'In a world gone crazy over content, smart marketing people are asking a deeply existential question – what happens to my content once I set it free? The questions include: Does it arouse interest from your audience? Is it able to penetrate your target demo? Is it able to achieve multi-channel penetration? How long can.

Issues 236
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You Don’t Have Any Competition

Jason Yormark

'I remember attending a networking event and a talented speaker was up talking about how to grow your business. One of the things he said has always resonated with me, and it was the idea that you have to operate your business with the attitude that you have no competition. At first I kind of shrugged off the idea, but as he spoke more about it, I loved it.

Compete 221
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Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

'Disclaimer: Fresh and Fluffy is a client of RedShift Writers. Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. Fresh and Fluffy is happy to do what it can to help pets and people live a better life. This is their story.

Startup 237
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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10 Social Media Ideas For Magazines

Atom Thought

'dotConverse recently started working on one India’s more popular auto magazine- MotoringWorld (previously BS Motoring) Over the last 3-4 months I had the opportunity to interact with Anant Nath, the Owner of Delhi Press (which owns MotoringWorld) and Bhavesh Thakore, the VP (who is a stalwart of publishing in India) Based on these interactions, my.

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02/28/2014: Social Media Snapshot | Extend Facebook Reach, Twitter Promoted Accounts, LinkedIn’s Makeover & More

Harp Interactive

'Categories: Blog , Facebook , Google , HootSuite , LinkedIn , Monitoring , Social Media Marketing , Twitter Tags: Facebook , Facebook Messenger , Firefox , Google , linkedin , Promoted Accounts , socia media , Twitter , Who''s Viewed Your Profile Facebook Tags, Twitter Promoted Accounts, Google Helps Local Media, and more! Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

HootSuite 248
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Actionable Listening Promotes Real-Time Engagement

Mindjumpers

'Most of us know by now that a social media presence is all about creating a dialogue through relevant content that will engage your target audience. But similar to a real life conversation, social media marketers of today must be equally eager and prepared to listen , as they are to lead the conversation. In the following we will shed light on the benefits you can reap from social listening.

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How Much Search and Social Media Traffic Do Publishers Get?

Adam Sherk

'On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? That’s a question I’m commonly asked by organizations that are attempting to establish benchmarks and assess their current performance. To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Rick Pitino & The Cauldron of Social Media Poison

Jason Yormark

'Sounds like a Harry Potter movie doesn’t it? Today an article was posted that quoted Rick Pitino, the head coach of the Louisville Cardinals Basketball Team, as saying that social media poisons the minds of his student athletes, and most people in general. As quoted from the article linked above: I think technology is a great thing in many instances, and I think it’s poison in others, and for people in sports especially.

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Have You Heard of the #CoolestInterviewEver?

Waxing UnLyrical

'Disclosure: HCL is a client of my agency, Six Degrees PR. However, the campaign partners are ITSA Brand Solutions and FrogIdeas. I thought this was an interesting campaign, and wanted to share my thoughts with WUL readers. Have you ever been to an interview where you don’t have to speak at all, yet are expected to answer whatever the interviewer asks?

Campaign 229
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YouTube: Visual Proof For Static Content

Firebelly

'“YouTube videos provide visual proof for static content” – Cameron Hail, Optimization @ Firebelly Everybody is in a mad rush to make content. But I’m amazed at how little thought is paid to quality, distribution, engagement and conversion. Video content, for example, has so much value. And yet, YouTube is convenient left out of so.

YouTube 192
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Your Press Release = Your Passport to Publicity

Harp Interactive

'Categories: Blog , How To Tags: press release , press release writing , tips for successful press release , writing tips Think of a press release as your passport to publicity. Yes, there are a standard set of rules everyone must follow to apply. Once approved, though, the chances to explore and educate are endless. No matter where we are or what we do, we all have news to share.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How Pepsi Max Hit The Viral Nerve Of Social Media

Mindjumpers

'These past two weeks saw the release of two adrenaline themed ads, and a funny note is they both came from two well-known beverage brands. Everyone likes a little dash of awesomeness in his or her life now and then, if not as a participator then at least to look at from a secure distance in awe. The UK Pepsi Max ad featuring daredevil stuntman Damien Walters popped up on several media websites as “video of the day” this week while time will tell if the action packed Jägermeister ad will follow

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Six Stellar Twitter Tools and Reviews

Webbiquity SMM

'Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. While powerful on its own, the 140-character social chatter site is even more useful when extended with tools to accomplish all sorts of tasks, from analyzing current followers and finding new ones to identifying influencers and trends, creating custom Twitter feeds,

Review 188
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Social Networking Stats: The Skinny on Whisper, Secret & Snapchat, plus #RLTM Scoreboard

The Realtime Report

'The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.19 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 241 million monthly active users. via re/code. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web. Renren: over 170 million users. via iResearch iUser Tracker.

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Happy 4th Birthday, #measurePR: The Queen of Metrics Returns!

Waxing UnLyrical

'Do you know what Feb. 2nd was? Go on, guess, I’ll wait… It was #measurePR’s 4th birthday! Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. Whodathunkit?! Back in 2010, Ms. Katie Paine was our very first guest.

Metrics 223
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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A Key Change to Facebook’s News Feed Algorithm

The Social Media Incubator

'A new change to Facebook may help brands and their engagement levels. Past algorithm changes to Facebook’s News Feed have hurt some brands, particularly smaller brands, by limiting reach and ultimately hurting engagement. However, the newest change to Facebook gives those brands hope. Now, when a Page tags another Page in a post, followers of both pages will see it in their News Feed.

Feed 161
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02/07/2014: Social Media Snapshot | Facebook Ad Manager Updates, Pinterest Makeover & More.

Harp Interactive

'Categories: Blog , Facebook , Google , Pinterest , Social Media Marketing Tags: AllFacebook , Chrome , Facebook , Facebook Ad Manager , Google , Pinterest , Pinterest mobile , social media , Social Media Marketing , Social Media Snapshot Social Media Snapshot: Facebook Ad Manager Updates, New Technology & Pinterest Makeovers, Oh My! Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

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Do You Vine And Drive?

Firebelly

'When I was learning to drive, the very first thing my parents told me was no texting and driving! However, no one ever said anything about vining and driving. Vine is a mobile app that allows users to view, share, and produce up to 6 second videos. One of my favorite “Viners,” Alx James, is known.

Mobile 156
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4 Reasons Your Content Marketing Is Failing

Small Business Mavericks

'Newbie online marketers can get the idea real fast that there’s some kind of secret to succeeding at online marketing. There’s no real secret, but there are four principles you should adhere religiously: Quality – Insist that your content is high quality. If you want to increase your readers and you want your current readers to share your content, then you’ve got to make sure it passes the quality test.

Content 170
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Virgin America Launches First In-Flight Social Network With #PlanePitch Twitter Contest

The Realtime Report

'The ability to access your social networks while in the air is nothing new; many airlines offer in-flight WiFi (for a price) within the US. But Virgin America is now offering the first in-flight social network in the US, allowing fliers to connect directly with other passengers on the flight, and with travelers landing at their destination airport.

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Friday Funny: Vintage Smartphone

Waxing UnLyrical

'The weather outside is frightful. I should know; I was the victim of black ice yesterday. So while my right arm is badly bruised and oh SO painful, Thankfully, nothing is broken. Hopefully I’ll be typing normally soon, and my husband is making me RICE like crazy. Still, I’m off to xPotomac today. Since I’m reduced to one-handed iPhone typing for the most part, I thought it’d be great to share this Friday funny from John Atkinson.

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Use Caution When Using Online Images

The Social Media Incubator

'If you have a website or blog, especially one used for commercial use, you probably use your fair share of images. The world today is all about being visual, so online marketers don’t really have an option when it comes to using images or not. People just won’t read a plain text page anymore; there’s no patience for it. With that said, it is important to take extreme caution when using images you find online.

Price 161
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02/14/2014: Social Media Snapshot | Facebook Trending Hashtags, Twitter Redesign & More.

Harp Interactive

'Categories: Blog , Facebook , Google , Social Media Marketing , Twitter Tags: Facebook , Firefox , Google , page layout algorithm , social media , Social Media Marketing , Top heavy filter , Trending , Twitter Facebook Trending Hashtags, New Twitter Layout, Google Page Layout Algorithm Updates and more! Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

Hashtag 228
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Linkedin Launches Blogs for Members

Janet Fouts

'In 2012 Linkedin launched the beginning of what has become a powerful stream of thought leadership blogs through their “ LinkedIn Influencer ” program. The likes of Gretchen Rubin , Richard Branson , Dharmesh Shah and Beth Kanter to name a few, have been lending their voice to LinkedIn and making it a pretty darn awesome content platform.

LinkedIn 167