August, 2015

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5 Email Marketing Best Practices for Pro Status Campaigns

Harp Interactive

Categories: Email Marketing Tags: best practices , email marketing Reaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Maximize your open rates, click-thru rates, and inbound leads with these 5 email marketing. ( Read more. ).

Campaign 286
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What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

By itself, Twitter’s announcement that it would expand its character limit for private messages from 140 characters — the limit applied to tweets — to 10,000 can be interpreted as a simple upgrade to a relatively minor feature. Even Twitter employees themselves took a muted tone when discussing the move; Sachin Agarwal, product manager for DMs, was paraphrased as saying the company’s private messaging “functioned best as a kind of backchannel for Twitter: a place to take discussion o

Industry 145
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11 Little Facebook Tips That Bring BIG Engagement Results

Rebekah Radice

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. A truism whether in life or online. If you can capture people’s attention and ignite emotion, you can inspire interaction. But when it comes to Facebook engagement, gaining audience attention can be tough. Whether it’s the latest algorithm change or the overwhelming amount of shared content, one thing is for certain.

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How to Use a $5 Twitter Ad to Redefine Your Facebook Strategy

Jon Loomer

One of the best things about advertising on social media is that a small spend will get you a lot farther than on any other channel — digital or otherwise. Even $5 can buy you a number of engagements, clicks and eyeballs that you wouldn’t get anywhere else. But on Twitter, $5 can buy you something a lot more valuable — a data mine that you can use to redefine your entire digital strategy.

Strategy 120
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Monday Roundup: the Measurati Meet #measurePR

Waxing UnLyrical

Next Tuesday, for the first time in #measurePR history we’ll hear from 11 stellar guests. Are we crazy? Will we break the Internet? No one knows for sure, but we’ll have a great time finding out. So, if you haven’t RSVP’d yet, do so now. While we’re gearing up for the most epic chat in #measurePR history, let’s get to know a few of our guests a little better in this week’s roundup. 1. 10 Tips: The Social Media Landscape in China.

Meeting 167
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Where Exactly Are Google’s Home Service Ads Displaying?

Navolutions

Search Engine Land just reported that Google’s Home Service Ads, which only launched last month, are already expanding from plumbing and locksmiths to house cleaners and handymen. For those who haven’t been following along at home, Home Service Ads are a new advertising block that literally replaces the local stack. That means if HSAs are showing in your market and you’re not paying for advertising through Google, your company just literally fell off the map.

SEO 133

More Trending

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One Suprising Way To Skyrocket Your Profile Views On LinkedIn

SocMed Sean

Having worked in social media and digital marketing for quite a while now , I often get asked questions by my clients about gaining more Twitter followers , attracting new Facebook fans or generating more subscribes to a YouTube channel. From a personal perspective, however, the question I hear a lot when it comes to career grow relates to generating more profile views on LinkedIn.

LinkedIn 167
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Why Social Media Marketing Is, Actually, Fairly Priced

Firebelly

Social media marketing is a complex business—and its pricing is competitive. I keep hearing about social media marketing being an expensive proposition. And here’s the bottom line: it’s not always going to be cheap. “Expensive” is relative. If you want to keep funneling your marketing budget into old school channels that aren’t delivering a return, or whose efficacy can’t be measured, you can do that “cheaply.”.

Price 161
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Improve Your Marketing With Hashtags

yMarketingMatters

Hashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. The proliferation of hashtags is truly incredible. What began on Twitter has now spread to Facebook, Google+, Instagram, Google search, and almost everywhere in between.

Hashtag 189
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When Great Content is Disguised as Math

Waxing UnLyrical

One of the most heinous sayings that is frequently repeated by PR practitioners is that they “didn’t study PR to do math.” I give you Exhibit A, courtesy my friend Geoff Livingston. Can you see where the math in this great piece of visual content is? If yes, please do leave a comment below. If no… all will be revealed next week.

Content 171
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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4 Reasons the New Google Local Stack Sucks

Navolutions

Spend five minutes on the internet and there’s a good chance you’ll run into Google’s new local search result module, which Mike Blumenthal dubbed the “Local Stack” Google Local Stack showing results for “roofer in Livermore” If you have any issues with the new stack, you’re in good company. Critics have complained that the stack makes it harder for up and coming businesses to compete, suffers from a bunch of UX flaws, and looks suspiciously like

Google 160
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What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

By itself, Twitter’s announcement that it would expand its character limit for private messages from 140 characters — the limit applied to tweets — to 10,000 can be interpreted as a simple upgrade to a relatively minor feature. Even Twitter employees themselves took a muted tone when discussing the move; Sachin Agarwal, product manager for DMs, was paraphrased as saying the company’s private messaging “functioned best as a kind of backchannel for Twitter: a place to take discussion o

Industry 205
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One Super-Easy Way To Convert Traffic And Avoid 404 Errors

SocMed Sean

When it comes to blogging or Websites, traffic is good… but what you do with that traffic can make the difference between life and death of your blog and your business. If you’re only interested in increasing traffic and you’re not thinking about converting that traffic into leads (and eventually customers), then all your efforts are going to waste.

RSS 149
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The Most Popular NFL Teams On Facebook

Firebelly

It’s the most wonderful time of the year! I’m not talking about the holidays—it’s football season! Coveted by true fans like myself, this time of year means tailgaiting, game-watching, and, of course, social media. As I was noticing posts from the NFL about pre-season games, I began wondering who the most popular teams were on social media. Who owns interactions, posts, hashtags and followers on and off the field?

Team 141
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Putting Out Social Media Fires

The Social Media Incubator

Social media can be a high-risk, high-reward strategy. It’s important to protect your company image reflected within your social media. Crisis. Social media crisis cases are common in today’s world of quick news and quick responses. Let’s look at the three most common: Preventable crisis. Tweets or Facebook Posts with offensive or insensitive messages that are not edited, proofed, or viewed by an outside party before they are deployed will most likely backfire.

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3 Ways to Measure Employee Communication

Waxing UnLyrical

Guest Post by Sean Williams. Your average internal communicator is lonesome. As organizational budgets got slashed, she (usually a she) labors alone or in a very small team that’s gotten smaller lately. There’s a magazine and intranet to write for, multiple special projects, and internal social media. She’s busy. Really busy. That, my friends, is why employee communication measurement is in the state it is in.

Metrics 209
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How To Find Your Perfect Blog Niche (and Make a Profit)

Rebekah Radice

Do you know the purpose behind your blog ? Have you found a rhythm and flow to your writing? Do you know who you’re speaking with and what niche you serve? If the answer is no to all of the above, don’t panic. There’s good news. Once you do know how to answer those questions – and you will – it makes all the difference.

How To 113
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No, A Landing Page Is Not Enough

Jon Loomer

As someone who loosely considers himself a marketer, I’m seeing a group of info-marketers that are quickly becoming dinosaurs. Their refusal to change will ultimately lead to their extinction. One of the most popular marketing approaches for lazy people is setting up a landing page only — often with Lead Pages — and running ads to it.

eBook 113
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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6 Powerful Ways to Drive Traffic to Your Website

Small Business Mavericks

If you aren’t generating traffic for your website, you can’t increase your conversions. So your first step to increasing your online business is to generate more traffic. Here are 6 powerful ways to generate more traffic for your website’s landing pages. Search engine optimization – Start by optimizing your web pages for search engine traffic.

Directory 106
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Best Days And Times To Post To Your LinkedIn Company Page

Firebelly

It’s a question we get a lot—what are the best days and times to update a LinkedIn Company Page? To answer that, let’s first take a look at what several different studies on the subject have to say. Best Days And Times To Post To Your LinkedIn Company Page. Feel free to click on each to see the source. • Tuesday—Thursday, 7am-9am. • Tuesday—Thursday, 7-8am, 10-11am + 5-6pm. • Tuesday—Thursday, 7-9am + 5-6pm. • Tuesday—Thursday, Noon + 5-6pm. • Tuesday—Thursday, 7-8:30am + 5-6pm.

LinkedIn 154
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Are you Blabbing up a storm yet?

Janet Fouts

I’ve written before about live-streaming apps Meerkat and Periscope and I co-hosted the FridayHangout for over 90 episodes, but for me there’s a new show in town and it’s so much better for my business and brand promotion that I’m rarely using those other networks. Blab.im blows them away. Hangouts can be clunky for new users and 10 people in the hangout at once generally too many to have a deep conversation.

Embedding 125
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Monday Roundup: Best Practices for Social Media Metrics

Waxing UnLyrical

If you want to compete in today’s fast paced business environment, you have to be social. But just simply being active on Twitter, Facebook, and all the rest is never enough. How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 1. 5 Social Media Metrics You Can Stop Tracking Yesterday.

Metrics 185
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Why Document Translation Matters

Idaconcpts

There are many companies in this world that do business in different countries. These companies rely on their foreign profits to boost their bottom line. One of the things that can cause foreign business deals to fail is the inaccurate translation of documents. Having critical information on a document get lost in translation in something that companies can’t allow to happen.

Price 117
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LIVE: Hands On With Facebook Livestreaming Video Through Mentions

Jon Loomer

Within the past couple of days, Facebook launched “Live,” a way for celebrities and public figures (as well as normal dorks like me who got access) to stream live video to their Facebook fans for a personal, interactive experience. Of course, it’s not without bugs. While it sounds like it went well for many, it was mostly a disaster for me (Darren Rowse reported the same for his experience).

Video 113
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6 Underused Internet Marketing Tools

Small Business Mavericks

Internet marketing has come a long way since the first days of the Web. More tools have been developed to help Internet marketers implement and measure successful marketing campaigns, and when we think about online marketing tools and tactics we often think about search engine optimization, e-mail marketing, blogging, and social media. But is this all there is?

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Celebrating Bozzuto: Steph Goes To Maryland

Firebelly

A few weeks ago I was invited by Mallory Square (one of the Bozzuto communities Firebelly works with) to attend a blogger event they were hosting. I booked a ticket and it was set—Stephanie was going to Maryland. Firebelly has worked with Bozzuto, a property management group, for about two and a half years. There are four properties I work with that I planned on visiting while in Maryland.

Eventful 143
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Tracking 2 Weeks of Blog Visitors

Ari Herzog

Since I announced 15 days ago that I wanted to increase blog visitors and decrease people bouncing out during the month of August, I wrote followup posts on August 5, August 11, and August 16. Comparing three Saturdays according to different metrics on Google Analytics, is my mission successful (so far)? Number of Sessions. August 1: 14. August 8: 36.

Metrics 101
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Washington Redskins’ Media Coverage Report Fails to Use PR Standards

Waxing UnLyrical

Guest Post by Julie O’Neil. Although public relations practitioners agree on the importance and process of securing media coverage for organizations and clients, there is less agreement on how to measure the coverage. For many years public relations practitioners have been asking for measurement standards to ensure that all their public relations efforts can be evaluated using consistent definitions and measurements.

Report 208
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Recurring Revenue Is a Key Factor In Continued Business Success

Idaconcpts

As most business owners are well aware, a company’s earning capacity is integral to ongoing success. However, there is more to creating a sustainable business model than just turning a profit on those goods and services provided by your business. This is where recurring revenue comes in. What Is Recurring Revenue? Recurring revenue is a business’s ability to continue making a profit over an extended period of time.

Project 126
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Twitter’s enhanced analytics dashboard

Janet Fouts

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. It used to be we had to dig through other reporting tools to really see what is working and what isn’t and gather reporting data for clients. No more! The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis.

Analytics 137
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The Many Faces of Internet Marketing

Small Business Mavericks

Internet marketing has come a long way since 1990, when the World Wide Web had its grand kick off. In the early days, companies joined traffic rings and wrote articles for each other’s websites, or paid for display ad space. It didn’t take long for directories to pop onto the scene. Yahoo! was one of the first, and was the first commercial success story.

Forums 85