Harp Interactive
AUGUST 24, 2015
Categories: Email Marketing Tags: best practices , email marketing Reaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Maximize your open rates, click-thru rates, and inbound leads with these 5 email marketing. ( Read more. ).
Visually SM
AUGUST 13, 2015
By itself, Twitter’s announcement that it would expand its character limit for private messages from 140 characters — the limit applied to tweets — to 10,000 can be interpreted as a simple upgrade to a relatively minor feature. Even Twitter employees themselves took a muted tone when discussing the move; Sachin Agarwal, product manager for DMs, was paraphrased as saying the company’s private messaging “functioned best as a kind of backchannel for Twitter: a place to take discussion o
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Rebekah Radice
AUGUST 10, 2015
Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. A truism whether in life or online. If you can capture people’s attention and ignite emotion, you can inspire interaction. But when it comes to Facebook engagement, gaining audience attention can be tough. Whether it’s the latest algorithm change or the overwhelming amount of shared content, one thing is for certain.
Jon Loomer
AUGUST 27, 2015
[The following is a guest post by Antonio Calero ]. Facebook Business Manager is probably one of the most powerful yet most unpopular tools created by the social network. Powerful because of the huge amount of tasks that it has been designed to help with, but unpopular because of its complexity and extensive list of bugs. The early adopter in me decided to migrate to Business Manager when it was first launched, a decision I greatly regretted at the time.
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Firebelly
AUGUST 31, 2015
10 FACE / Shutterstock.com. Which social networks should your brand be on? There are a lot of them, but the answer to that question largely depends on where your customers are located. To make things easier for you, the good people at Sprout Social have created this infographic detailing demographics on the most popular social networks. Are your people on the platforms you’re using?
Waxing UnLyrical
AUGUST 31, 2015
Next Tuesday, for the first time in #measurePR history we’ll hear from 11 stellar guests. Are we crazy? Will we break the Internet? No one knows for sure, but we’ll have a great time finding out. So, if you haven’t RSVP’d yet, do so now. While we’re gearing up for the most epic chat in #measurePR history, let’s get to know a few of our guests a little better in this week’s roundup. 1. 10 Tips: The Social Media Landscape in China.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Navolutions
AUGUST 28, 2015
Search Engine Land just reported that Google’s Home Service Ads, which only launched last month, are already expanding from plumbing and locksmiths to house cleaners and handymen. For those who haven’t been following along at home, Home Service Ads are a new advertising block that literally replaces the local stack. That means if HSAs are showing in your market and you’re not paying for advertising through Google, your company just literally fell off the map.
Rebekah Radice
AUGUST 3, 2015
Frustrated trying to grab the attention of your online audience? Looking for a better way to boost awareness and improve brand recognition? You need to incorporate visual marketing! Designing a seamless visual strategy establishes brand consistency and consistency breeds trust. It also allows you to stand out online. And in a sea of social media noise, standing out is critical.
Jon Loomer
AUGUST 23, 2015
One of the best things about advertising on social media is that a small spend will get you a lot farther than on any other channel — digital or otherwise. Even $5 can buy you a number of engagements, clicks and eyeballs that you wouldn’t get anywhere else. But on Twitter, $5 can buy you something a lot more valuable — a data mine that you can use to redefine your entire digital strategy.
SocMed Sean
AUGUST 27, 2015
Having worked in social media and digital marketing for quite a while now , I often get asked questions by my clients about gaining more Twitter followers , attracting new Facebook fans or generating more subscribes to a YouTube channel. From a personal perspective, however, the question I hear a lot when it comes to career grow relates to generating more profile views on LinkedIn.
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A beginner's guide to social media automation tools and getting automation right.
Waxing UnLyrical
AUGUST 28, 2015
One of the most heinous sayings that is frequently repeated by PR practitioners is that they “didn’t study PR to do math.” I give you Exhibit A, courtesy my friend Geoff Livingston. Can you see where the math in this great piece of visual content is? If yes, please do leave a comment below. If no… all will be revealed next week.
Firebelly
AUGUST 24, 2015
Social media marketing is a complex business—and its pricing is competitive. I keep hearing about social media marketing being an expensive proposition. And here’s the bottom line: it’s not always going to be cheap. “Expensive” is relative. If you want to keep funneling your marketing budget into old school channels that aren’t delivering a return, or whose efficacy can’t be measured, you can do that “cheaply.”.
yMarketingMatters
AUGUST 21, 2015
Hashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. The proliferation of hashtags is truly incredible. What began on Twitter has now spread to Facebook, Google+, Instagram, Google search, and almost everywhere in between.
Direct Marketing Observations
AUGUST 20, 2015
Sh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal. So I did a trending hashtag search on the topic. I found it fascinating how it kind of exposed sunlight to the other side of or the ugly side of the web where people like to play, preferrably in the dark. Pun intended. Think Bitcoins and Silk Road but in the name of cheating… For those in the know, this is just another notch in the belt of just how “nonprivate” your
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Jason Yormark
AUGUST 19, 2015
If you’ve read my blog for any period of time, it’s no secret I’m a fan of Apple. Despite my love for the majority of their products, I’m not without an ability to point out when they fail (Apple Music…eck). But once again I’m blown away by the technical achievement of their latest offering, the new Macbook. For the past few years I’ve worked on a Macbook Pro, and loved every minute of it.
Navolutions
AUGUST 18, 2015
Spend five minutes on the internet and there’s a good chance you’ll run into Google’s new local search result module, which Mike Blumenthal dubbed the “Local Stack” Google Local Stack showing results for “roofer in Livermore” If you have any issues with the new stack, you’re in good company. Critics have complained that the stack makes it harder for up and coming businesses to compete, suffers from a bunch of UX flaws, and looks suspiciously like
Waxing UnLyrical
AUGUST 26, 2015
Guest Post by Sean Williams. Your average internal communicator is lonesome. As organizational budgets got slashed, she (usually a she) labors alone or in a very small team that’s gotten smaller lately. There’s a magazine and intranet to write for, multiple special projects, and internal social media. She’s busy. Really busy. That, my friends, is why employee communication measurement is in the state it is in.
Firebelly
AUGUST 17, 2015
It’s the most wonderful time of the year! I’m not talking about the holidays—it’s football season! Coveted by true fans like myself, this time of year means tailgaiting, game-watching, and, of course, social media. As I was noticing posts from the NFL about pre-season games, I began wondering who the most popular teams were on social media. Who owns interactions, posts, hashtags and followers on and off the field?
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SocMed Sean
AUGUST 15, 2015
When it comes to blogging or Websites, traffic is good… but what you do with that traffic can make the difference between life and death of your blog and your business. If you’re only interested in increasing traffic and you’re not thinking about converting that traffic into leads (and eventually customers), then all your efforts are going to waste.
Visually SM
AUGUST 13, 2015
By itself, Twitter’s announcement that it would expand its character limit for private messages from 140 characters — the limit applied to tweets — to 10,000 can be interpreted as a simple upgrade to a relatively minor feature. Even Twitter employees themselves took a muted tone when discussing the move; Sachin Agarwal, product manager for DMs, was paraphrased as saying the company’s private messaging “functioned best as a kind of backchannel for Twitter: a place to take discussion o
Atom Thought
AUGUST 10, 2015
video posts Related Posts: The Amazing Hi-Tech Toilets & Bill Gates Connection! 6 Tips for Selling Online Video Ads! The Ultimate Online Social Experience! World’s 1st NRI Video Talent Hunt! How an internet start-up is marketing itself to the media!
yMarketingMatters
AUGUST 9, 2015
July has been a bumper month in social media! All the major social media platforms came out with at least one update. Let’s get right to it…and check out my JULY TIP at the end… Google+ Makes Some Changes. Google+ has started rolling out some changes and will continue doing so over the next few months. Great for those who use Google+ daily, and even for those who DON’T have a profile.
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Waxing UnLyrical
AUGUST 24, 2015
If you want to compete in today’s fast paced business environment, you have to be social. But just simply being active on Twitter, Facebook, and all the rest is never enough. How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 1. 5 Social Media Metrics You Can Stop Tracking Yesterday.
Firebelly
AUGUST 10, 2015
It’s a question we get a lot—what are the best days and times to update a LinkedIn Company Page? To answer that, let’s first take a look at what several different studies on the subject have to say. Best Days And Times To Post To Your LinkedIn Company Page. Feel free to click on each to see the source. • Tuesday—Thursday, 7am-9am. • Tuesday—Thursday, 7-8am, 10-11am + 5-6pm. • Tuesday—Thursday, 7-9am + 5-6pm. • Tuesday—Thursday, Noon + 5-6pm. • Tuesday—Thursday, 7-8:30am + 5-6pm.
The Social Media Incubator
AUGUST 3, 2015
Social media can be a high-risk, high-reward strategy. It’s important to protect your company image reflected within your social media. Crisis. Social media crisis cases are common in today’s world of quick news and quick responses. Let’s look at the three most common: Preventable crisis. Tweets or Facebook Posts with offensive or insensitive messages that are not edited, proofed, or viewed by an outside party before they are deployed will most likely backfire.
Rebekah Radice
AUGUST 24, 2015
Do you know the purpose behind your blog ? Have you found a rhythm and flow to your writing? Do you know who you’re speaking with and what niche you serve? If the answer is no to all of the above, don’t panic. There’s good news. Once you do know how to answer those questions – and you will – it makes all the difference.
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Jon Loomer
AUGUST 13, 2015
As someone who loosely considers himself a marketer, I’m seeing a group of info-marketers that are quickly becoming dinosaurs. Their refusal to change will ultimately lead to their extinction. One of the most popular marketing approaches for lazy people is setting up a landing page only — often with Lead Pages — and running ads to it.
Small Business Mavericks
AUGUST 31, 2015
If you aren’t generating traffic for your website, you can’t increase your conversions. So your first step to increasing your online business is to generate more traffic. Here are 6 powerful ways to generate more traffic for your website’s landing pages. Search engine optimization – Start by optimizing your web pages for search engine traffic.
Waxing UnLyrical
AUGUST 21, 2015
Last week I had a whirlwind trip to Florida for not one, not two, but three speaking/training engagements in as many days. And even for me, that’s a lot. Whew! As I’ve been talking to folk about social PR and measurement – which really go hand-in-hand, IMHO – there are a few things that really seemed to resonate… or change. Numbers are not scary. I know that a lot of PR pros go into school (and come out of it) because they have absolutely no desire to do math.
Firebelly
AUGUST 3, 2015
A few weeks ago I was invited by Mallory Square (one of the Bozzuto communities Firebelly works with) to attend a blogger event they were hosting. I booked a ticket and it was set—Stephanie was going to Maryland. Firebelly has worked with Bozzuto, a property management group, for about two and a half years. There are four properties I work with that I planned on visiting while in Maryland.
Janet Fouts
AUGUST 30, 2015
I’ve written before about live-streaming apps Meerkat and Periscope and I co-hosted the FridayHangout for over 90 episodes, but for me there’s a new show in town and it’s so much better for my business and brand promotion that I’m rarely using those other networks. Blab.im blows them away. Hangouts can be clunky for new users and 10 people in the hangout at once generally too many to have a deep conversation.
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