Sherrilynne Starkie
FEBRUARY 28, 2015
'‘Storytelling is the conveying of events in words, and images, often by improvisation or embellishment,’ according to Wikipedia. It’s true that storytelling has been a crucial part of human life since man lived in caves.A good story will be passed along from person to person, and with every telling, a new connection is formed. And that’s why storytelling is so important in business.
Visually SM
FEBRUARY 3, 2015
While the task of getting into an “always on” mindset can seem daunting, the truth is that good real-time content marketing takes lots of planning and preparation. The following list serves as a high-level framework for real-time marketing and publishing, to help you get started with your overall strategy and approach. Remember the term “publishing” can apply to many different digital asset types, or combinations thereof, including images, applications, text, and video. &
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Waxing UnLyrical
FEBRUARY 27, 2015
'If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. Listen; and. 2. Engage. You can’t engage appropriately without listening , which is why the listening bit usually comes first. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else.
Mindjumpers
FEBRUARY 26, 2015
'Our computers are getting faster and stronger and according to Moore’s law their processing power will double every year from now on. This means that we are experiencing a consistent and ever increasing amount of information, data and images when we are online. We acknowledge some of it – but ignore most. Consequently customised content has become key in today’s marketing.
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Saying It Social
FEBRUARY 19, 2015
'How to successfully use “Weather-Based Marketing” in the #Blizzard(s)2015 through AdWords, promotion of relevant products, and real-time engagement. The post Weather-Based Marketing appeared first on.
Buzz Marketing for Technology
FEBRUARY 18, 2015
'Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Akamai Marketing
FEBRUARY 11, 2015
'As your fingers hit the keyboard to respond to that email – do you find yourself ever pausing? If you’re in marketing, communications or PR, I bet your answer is “Every.Single.Time.” Getting a message across is still an art form, as evidenced by the amazing amount of useless info and poorly written emails we all receive every single day.
Waxing UnLyrical
FEBRUARY 25, 2015
'Guest Post by Jen Zingsheim Phillips. The February 3 #MeasurePR chat was rollicking! (This is a fun word and should be used more often, IMHO). It was the FIFTH anniversary of the chat, which merited some special fanfare. Guests were Katie Paine (who was a guest on the very first chat!), Johna Burke of BurrellesLuce, and Shonali. Hosting duties were shared by guest hosts Deanna Boss and me.
Mindjumpers
FEBRUARY 18, 2015
'A recent report from Radium One shed some light on the concept of “Dark Social”. A dominant but seldom discussed force in online sharing. Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity of Facebook alone. What is Dark Social?
Saying It Social
FEBRUARY 11, 2015
'In case you missed our Google Partner Connect Live Stream event, check out our recap with our major takeaways from speakers Todd Rowe and Fred Vallaeys about digital marketing and advertising for your small business! The post Digital Success for your Small Business appeared first on.
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Techipedia: Tamar Weinberg
FEBRUARY 11, 2015
'What is the value of social media as it relates to retail ROI? Is there a point in putting sharing buttons on my e-commerce website if I don’t know how that translates to actionable data regarding revenue? Everyone is doing things with respect to social, but in e-commerce, what is the point? Can I even truly attribute social data to return on investment?
Visually SM
FEBRUARY 3, 2015
While the task of getting into an “always on” mindset can seem daunting, the truth is that good real-time content marketing takes lots of planning and preparation. The following list serves as a high-level framework for real-time marketing and publishing, to help you get started with your overall strategy and approach. Remember the term “publishing” can apply to many different digital asset types, or combinations thereof, including images, applications, text, and video. &
The Social Media Incubator
FEBRUARY 2, 2015
'The big game brings a lot of discussion around the big plays, or in the case of this year’s Super Bowl, the final plays. But another major topic surrounds something outside of the game, the ads. And the same question comes up every Monday morning following a Super Bowl: Who had the best Super Bowl commercial? We take a look at who, what, and why.
Waxing UnLyrical
FEBRUARY 23, 2015
'Oscar hangover, anyone? Yesterday marked the 87th Annual Academy Awards. Since its inception, the Oscars (you know the story behind the nickname , right?) have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Mindjumpers
FEBRUARY 18, 2015
'A recent report from Radium One shed some light on the concept of “Dark Social”. A dominant but seldom discussed force in online sharing. Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity of Facebook alone. What is Dark Social?
Saying It Social
FEBRUARY 3, 2015
'An inside look into a great customer service experience that I had through social media and what your brand can do to mimic the process! The post Social Customer Service & How FREAKER Nailed It appeared first on.
Webbiquity SMM
FEBRUARY 2, 2015
'Guest post by Gary Dek. Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy.
Techipedia: Tamar Weinberg
FEBRUARY 4, 2015
'I don’t know about you, but if someone tells me my process is tedious and expensive, I may be receptive to hear what they are saying in the hopes that they can help me improve my life, either personally or professionally. Seven years ago, I didn’t believe inbox zero was ever possible. Today, I sell training modules on my inbox zero process.
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Small Business Mavericks
FEBRUARY 27, 2015
'How many times have you gone to a site for information and found outdated content? If that site has been around for any length of time, there will be a lot of stuff on it — which is good for SEO because you have more reach — but that content could be clutter. That clutter is bad for SEO because it is poor quality. Demian Farnworth and Copyblogger just put out A Brief Guide to Fixing Your Old, Neglected, and Broken Content.
Waxing UnLyrical
FEBRUARY 20, 2015
'Ah… content marketing. The hot new kind on the PR block. It’s all the rage these days, isn’t it? “Let’s do some content marketing!” they say. “Yes, let’s get a newsletter out!” they say. “Join the conversation!” they say. I love hearing all this. And I love it when companies do it right.
Mindjumpers
FEBRUARY 10, 2015
'We all know that tight deadlines and a busy everyday life at the office can make you compromise or perhaps skip double-checking. Therefore, as a little help to content marketeers, we have made a small checklist. By following this you will hopefully avoid too many major mistakes. Make sure all content is relevant to your business. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into hig
Idaconcpts
FEBRUARY 26, 2015
'Improving business practices can strengthen the core of the organization. By implementing a few changes, greater efficiency may be possible. This can affect everything from sales income to marketing expenses. Although technology plays a prominent role in how the business performs, there are other aspects that you may want to consider. Focusing more attention on the capabilities of employees can have an incredible impact.
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Janet Fouts
FEBRUARY 26, 2015
'We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Efficient right? Yeah. No. The thing is, study after study shows us that multi-tasking is a myth. You’re not multi-tasking at all. Rather, you’re serial tasking and shifting your attention from one task to the other.
Ari Herzog
FEBRUARY 24, 2015
'“There are no regrets in life,” said Jennifer Aniston. “Just lessons.” I believe we are put on Earth for a reason and our lives are dictated to discover that reason. Everything we do is destined. I believe there is free will and we choose how and when to act; but I also believe we are meant to make those choices. We learn through our experiences.
Small Business Mavericks
FEBRUARY 26, 2015
'Many people are visually oriented, preferring a good photo to a written description. While a photo may not help a search engine, it probably would help a searcher decide if your link was worth the click. Matt Southern of Search Engine Journal took a look at a recent development: Google Gives Business Owners More Control Over Photos Displayed In Search Results.
Waxing UnLyrical
FEBRUARY 17, 2015
'Yesterday marked Presidents Day here in the U.S. Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond.
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Mindjumpers
FEBRUARY 3, 2015
'Last week Twitter launched the new video feature making it possible for users to easily capture and share videos without leaving the app. The launch comes in a time where the social platform has been struggling to keep up with Facebook-owned and video-enabled Instagram. Furthermore, a new group direct message feature was added, which appears to be an invite for the mobile-focused millennials who seem to prefer group messaging apps such as WhatsApp (another Facebook property via acquisition) as
Idaconcpts
FEBRUARY 20, 2015
'Often people get mortgage protection insurance confused with other forms of life insurance. It is important to understand what this type of insurance is, so you will know exactly how you and your family can benefit from it. The reason for having this type of insurance. Upon your death, this type of insurance will pay your mortgage. In many cases, it will pay off the entire balance owed on the mortgage, so your home will be owned free and clear by your beneficiaries.
Hootsuite
FEBRUARY 12, 2015
Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature.
Ari Herzog
FEBRUARY 20, 2015
'I stumbled across this quote from English actress Emilia Fox: “I never feel lonely if I’ve got a book – they’re like old friends. Even if you’re not reading them over and over again, you know they are there. And they’re part of your history. They sort of tell a story about your journey through life.” I know what she means because some of my oldest friends are also books.
Small Business Mavericks
FEBRUARY 25, 2015
'Rocco Baldassarre just gave a simple explanation on Entrepreneur of 5 Keys to Unlocking the Power of Google Analytics. I liked this reminder that we need to make sure we get the basics down before we try to figure out what is happening with our numbers. Here’s a quick look at what was said: Bounce rate measures how many visitors leave your site without going to another page.
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