[Spoiler alert: The answer is co-publishing!]. You’ve been invited to share your expertise and passion with a live audience. Congratulations! Every time you present — whether it’s to a dozen people, or a thousand — social media gives you the opportunity to better engage your in-person audience and effectively reach people around the world [beyond just your “live” audience] who are interested in your topic. Thank you for your question. Think about how the 1967 movie “The Graduate” , starring Dustin Hoffman and Anne Bancroft, would change if it were to be remade today. Just one word. Crowdsource. MORE >>

Here are 5 must-reads on the ROI of Pinterest that we don’t want you to miss. What’s the ROI of Pinterest? By Geoff Livingston Well known social media experts like to slough off tough questions about return on investment (ROI) with flip phrases like, “What’s the ROI of your mom?” Now it’s time to turn the tables and ask social media experts, “What’s the ROI of Pinterest?”. Why Big Consumer Brands Have Yet to Tap Pinterest’s Potential. Pinterest: Why It’s Worth The Investment, And How To Get Your ROI. Assigning Pinterest Value. Olin Graczyk Pinterest no longer needs an explanation. MORE >>

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As someone who has a kid headed to college in three years, the concept of the staggering cost of a college education combined with the reality that a college degree (or even graduate degree) is no longer the guarantee of employment it used to be is one that weighs heavily on me. Somehow when my parents were paying for me to get a degree in English, the cost of college and the return on that investment as it related to future employment were things I actually thought very little about (sorry mom and dad). Shocker. As if. Would it change the current model for association education? MORE >>

When I speak to CEO organizations , I typically run through a series of quick slides that show where technology is right at this moment. For instance: There were  107 trillion emails sent last year, Facebook is at more than 900 million users , Pinterest is closing in on 15 million users , and there are three billion videos streamed  on YouTube every day. do this to show how many people are using the web, to preempt the “My customer doesn’t use the Internet” conversation (yes, I still hear that). But the stat I want to talk about today is the number of blogs on the Internet. MORE >>