February, 2011

Trending Sources

Feature Friday: What Nike Can Teach Us About Social Media

Ari Herzog

The following feature article is written by Brandon Yanofsky. Do you know where Nike’s Just Do It! slogan came from? serial killer was about to be executed by firing squad. When asked if he had any last words, he said, Let’s Do It! The advertiser who transformed this into the Nike slogan said it encompassed everything Nike stood for. When emotions begin flooding your brain. So do it.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights.

It’s All About.Me (Your Identity Online – Simplified)

Almost Savvy

Have you ever received an email from someone and their signature block seems to run on forever with so many links that the signature is longer than the email itself? Are you guilty of this yourself? It’s okay to admit it, you’re among friends. have several links in my own signature block. If so, you may want to check out about.me. Reasons to set up your own about.me It’s easy.

The Fantabulous Lists of Social Media Case Studies

Social Media Citizens

I’ve been browsing through the lists of top social media case studies and I thought I am going to share  some of the top sites with you: Casestudiesonline.com by Tod Maffin. List of Social Media Marketing Examples by ( [link] ). Social media case studies by  ([link] ). Social Brand Index by ( [link] ). WOMMA’s Case Study Library by ( [link] ). The Association Social Media Wiki’s List by ( [link] ).

A World Gone Social

Learn how companies must adapt to survive.

More Trending

Why Facebook Breeds Voyeurism

Ari Herzog

Rachel Jonat recently shared why she quit Facebook , extracting in part: I want more from my friends than status updates. want to give my friends more than status updates. Rachel replied that she joined Facebook in 2006 as a convert from MySpace. She spent several hours a day on the site, reading updates from so-called friends and sharing her own updates. She was wasting time and she knew it.

Personas Created to Attack and Smear

Spin Sucks

I woke up on Saturday morning to a tag on Facebook with an article from The Daily Kos. The article, which has leaked information about a program from HBGary , describes astroturfing, bad publicity, and downright unethical public relations all bundled in one. You know that gets me going! The story. Neither here nor there. Oh, but wait! It gets better. It’s quite disconcerting.

The Marketing Technologist: Time has Come!

Buzz Marketing for Technology

In a recent Brandweek article I saw a quote from Lynne Seid , a senior partner at Heidrick and Struggles – one of the top recruiting firms in the world – in which she said: “We’re seeing the emergence of the chief digital officer reporting into a global CMO.” Said differently, I think they are looking for Marketing Technologists! But we’ve clearly reached a tipping point.

Asian Social Media Equivalents [infographic]

Mindjumpers

Tweet At the homepage of Thomas Crampton , we found these interesting infographics each of them showing which social media platforms that are used in Asian countries China, Japan and Korea respectively. The outer circles of the infographics illustrate the social media platforms commonly used in the western world, whereas the inner circles present the equivalents to these in the Asian countries.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Super Bowl XLV: Packers and Steelers Battle it Out on Twitter

Adam Sherk

Who will win Super Bowl XLV, the Green Bay Packers or the Pittsburgh Steelers? Vegas gives the Packers a slight edge but most people think it could go either way. Last year after winning my Social Media Super Bowl the New Orleans Saints went on to win the actual game. So this year I thought I’d do a similar competition by comparing the official Twitter profiles of both teams. Advantage: STEELERS.

How to Get Started with Social Media Advertising

Idaconcpts

So many social media options, so little time.  The rapid rise of social media has allowed skillful individuals to reach thousands of others at little or no cost other than manpower and wit. However, as more and more people join the social media movement, it no longer takes just manpower and wit to win the attention of social media users.  Facebook Ads. LinkedIn Ads. based). through text. MyLikes.

Social Media Strategies: Is Social Media Adoption The New Quality Standard Of Successful Company?

Social Media Citizens

Social media is maturing. As many companies have successfully integrated social media in their communication/business strategies and as many more are planning to do so in very near future, it is no longer perceived as the risky investment but more as a necessity in order to keep a competitive edge in the market and maintain the dialogue with consumers. Social media is changing this situation.

CSR 80

Kenneth Cole Demonstrates How Not to Use Twitter

Spin Sucks

We interrupt your regularly scheduled #FollowFriday to bring you the Kenneth Cole Twitter fiasco. Typically I would wait until Monday to write about it, but it’s unfolding as I write this and it’s too important to wait. Plus…it’s a PR nightmare and you all know how much I love a good crisis! But, first. Turns out there was. And it was big! Bad enough in its own right.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Adoption soared. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. 85% of Inc. With that rapid adoption came a great deal of learning. Mistakes were made. Magazine.

Tips 79

5 Educational and Inspiring Social Media Diagrams

Mindjumpers

Tweet At HubSpot , they have collected 22 educational social media diagrams – and I think some of them are very useful, when wanting to gain an easy insight into social media. Compared to reading a blog, I think it can sometimes be very effective to gather information in an infographic or a diagram in order to deliver a message to your readers in a different and faster way.

eHow and Mahalo: How Many Keyword Variations is Too Many?

Adam Sherk

eHow and Demand Media’s reputation for creating large volumes of low quality content are well known so no need to go into that here. But a more practical topic for content publishers is when it comes to keyword targeting, how many variations is too many? It is particularly helpful for sites with a lot of evergreen content. So what’s the right approach? Put yourself in your reader’s shoes.

SEO 78

Did Facebook Screw Up?

Small Business Mavericks

Last week, I discussed Facebook's new Page layout features, which I think are generally a good thing. But not everyone is happy with those changes. Just read the comments on Facebook's own page. One of the biggest bones of contention

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Interview with a social media influencer: Joost de Valk

Social Media Citizens

I had a great chance to interview Joost de Valk the all rounded online marketer who is going to be speaking at Fusion Marketing Experience event organized by our friends at Social Marketing Forum. Enjoy! Joost de Valk is Web Development and SEO expert whose clients list ranging from large corporates, such as eBay , Conrad Electronic and Salesforce.com, to smaller web based ventures.

Your Bad Mood Is As Contagious As the Common Cold

Spin Sucks

I got cross-country skis for my birthday. For those who know me well, you know I am an avid cyclist. During season, I ride about 300 miles a week. love my bike. But during the winters, which are really long here in Chicago, I’m stuck on a trainer. In the basement. Not moving for an hour or more. If I’m outside, bundled up, and exercising, I’m pretty happy. She went off on me.

GUEST POST: 3 Tactical Components to Winning Social Media Influence

Firebelly

Guest post by Brandon Prebynski , Social Media Lead, Global Emerging Markets at Cisco Systems. The amount of activity within social media varies for each business and its objective(s). Depending on which method(s) you use to build your strategy (or lack thereof) to participate at any level with social media, there are various steps you take to achieve your objective.

Internet Fame and the True Impact of Influence

SocialFish

You may be aware that there is a big debate going on in the social media blogosphere about “influence&#.  We’re all familiar with the mantra that we should be out there leveraging influencers in our communities in order to get the word out about our causes, brands or services… and that makes total sense from a generating-word-of-mouth point of view. So what is influence, really?

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Oreo gains over 100,000 ”likes” on Facebook in 24 hours

Mindjumpers

Tweet Yesterday, the brand Oreo – “America’s favorite cookie” – started a competition for the purpose of setting a Guinness World Record for most “likes” to a post on their Facebook page in 24 hours. The days leading up to this event, Oreo published several posts on their Facebook page informing people about the experiment and encouraging their fans to participate. Let’s go for over 45,000 “Likes!”

Facebook gave us the last piece of the Earned Media puzzle

Buzz Marketing for Technology

A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. Take a look at the original posting below …. Improving Facebook Page Insights. by Facebook Pages on Tuesday, November 23, 2010 at 7:48pm. Unique impressions are not available at this time. want to roll the clock back a few weeks.

Win a Copy of The Facebook Marketing Book

Ari Herzog

Want to win a free copy of The Facebook Marketing Book , a 262-page softcover guide that provides easy-to-follow advice and illustrations on profiles, groups, pages, applications, advertisements, events, and other Facebook etiquette you need to succeed? Publisher O’Reilly Media (accidentally) sent me two review copies, and I’d like to send one of those copies to a random web reader.

New Facebook Setting Secures Your Data On Open Wireless

Spin Sucks

It’s Facebook question of the week time but, I was so excited yesterday with the big Chicago blizzard, I took a video of the main streets that look like a war zone instead of answering a question. And there is a rare appearance by Mr. D. You can find it here. The problem is, like anything with Facebook, you really have to work to change this in your account. And beware.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Enter the Dragon Age Legends Beta Key Giveaway

Idaconcpts

Great news, I’ve got a hold of 8 beta keys at a coffee shop here in Hawaii for Dragon Age Legends ,  a soon-to-be released Facebook game developed by EA and Bioware. Dragon Age: Legends is a social game for Facebook, in the spirit of Dragon Age: Journeys. However, this installment of the Dragon Age series focuses on social gaming. have 8 Dragon Age Legend beta key codes to give away. Tweet.

10 Ways to Tweet Locally

Social Media Citizens

So you’re tweeting away on Twitter about your latest blog…posting links to industry related articles…engaging with people, and so forth. You’ve followed some of your favorite folks, tweeted about your favorite place to eat sushi, and others are now following  you. Like the dentist in Calgary and the life coach in Scotland. What about the users in your own backyard? How do you find geographically closer prospects who may be interested in your offer? Top Ten Local Tweeting’ Tips: 1. Twitter Search. Type in your city’s name to access a list of Twitter users in your region. Why not Tweetup?

How Social Media Strengthens Companies [infographic]

Mindjumpers

Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. As we see it, social media are technologies that change the way people can interact with each other. Engage and build trust. Take a look yourself. Click image to view large -.