February, 2011

Trending Sources

Feature Friday: What Nike Can Teach Us About Social Media

Ari Herzog

The following feature article is written by Brandon Yanofsky. Do you know where Nike’s Just Do It! slogan came from? serial killer was about to be executed by firing squad. When asked if he had any last words, he said, Let’s Do It! The advertiser who transformed this into the Nike slogan said it encompassed everything Nike stood for. When emotions begin flooding your brain. So do it.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights.

25 Suggestions For How To Use Twitter

Dave Fleet

Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Get specific: Follow your favourite leagues, teams, players, writers etc. Don’t panic: Search for hashtags and relevant accounts during emergencies to stay informed. Four suggestions seems a little thin to me.

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It's All About The Reputation

Small Business Mavericks

Online marketing is no longer an option. You're either doing it or you're not, and if you're not, then you are falling behind the competition. The only question to ask, really, is what kind of online marketing are you going to do

Social Media Automation 101

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It’s All About.Me (Your Identity Online – Simplified)

Almost Savvy

Have you ever received an email from someone and their signature block seems to run on forever with so many links that the signature is longer than the email itself? Are you guilty of this yourself? It’s okay to admit it, you’re among friends. have several links in my own signature block. If so, you may want to check out about.me. Reasons to set up your own about.me It’s easy.

How to Get Started with Social Media Advertising


So many social media options, so little time.  The rapid rise of social media has allowed skillful individuals to reach thousands of others at little or no cost other than manpower and wit. However, as more and more people join the social media movement, it no longer takes just manpower and wit to win the attention of social media users.  Facebook Ads. LinkedIn Ads. based). through text. MyLikes.

Did Facebook Screw Up?

Small Business Mavericks

Last week, I discussed Facebook's new Page layout features, which I think are generally a good thing. But not everyone is happy with those changes. Just read the comments on Facebook's own page. One of the biggest bones of contention

Why Facebook Breeds Voyeurism

Ari Herzog

Rachel Jonat recently shared why she quit Facebook , extracting in part: I want more from my friends than status updates. want to give my friends more than status updates. Rachel replied that she joined Facebook in 2006 as a convert from MySpace. She spent several hours a day on the site, reading updates from so-called friends and sharing her own updates. She was wasting time and she knew it.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

PRFilter Shows Press Release Buzzword Abuse Still Prevalent

Adam Sherk

Press release search engine PRFilter came out of beta last week. It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. Users can filter by specific industries, countries and time periods and create personalized accounts for further customization. It seems to work fairly well. solution 243. leading 116.

GUEST POST: 3 Tactical Components to Winning Social Media Influence


Guest post by Brandon Prebynski , Social Media Lead, Global Emerging Markets at Cisco Systems. The amount of activity within social media varies for each business and its objective(s). Depending on which method(s) you use to build your strategy (or lack thereof) to participate at any level with social media, there are various steps you take to achieve your objective.

Internet Fame and the True Impact of Influence


You may be aware that there is a big debate going on in the social media blogosphere about “influence&#.  We’re all familiar with the mantra that we should be out there leveraging influencers in our communities in order to get the word out about our causes, brands or services… and that makes total sense from a generating-word-of-mouth point of view. So what is influence, really?

How to Use Twitter As a Marketing Channel


Tweet When it comes to communicating and creating conversation with your tribe, Twitter is a great platform to use. When searching the web, I found this infographic presenting a strategic approach on how to use Twitter to reach this goal. And with more than 200 million users on Twitter, there is no doubt that there exist a great potential in using it as a marketing channel. We Love Facebook!

A World Gone Social

Learn how companies must adapt to survive.

Seven Steps To A Better Facebook Business Page

Waxing UnLyrical

Facebook, my Facebook, wherefore art thou, Facebook? With Facebook having introduced quite a few changes to business pages, most of us are scratching our heads as to how to make the best use of them. Or “get up to speed,&# if you’d prefer buzzword bingo terminology. Image: Massimo Barbieri via Flickr, CC 2.0. touched on the first three over at BNET yesterday , namely: 1. mean, really?!

Social Media Strategies: Is Social Media Adoption The New Quality Standard Of Successful Company?

Social Media Citizens

Social media is maturing. As many companies have successfully integrated social media in their communication/business strategies and as many more are planning to do so in very near future, it is no longer perceived as the risky investment but more as a necessity in order to keep a competitive edge in the market and maintain the dialogue with consumers. Social media is changing this situation.

The Marketing Technologist: Time has Come!

Buzz Marketing for Technology

In a recent Brandweek article I saw a quote from Lynne Seid , a senior partner at Heidrick and Struggles – one of the top recruiting firms in the world – in which she said: “We’re seeing the emergence of the chief digital officer reporting into a global CMO.” Said differently, I think they are looking for Marketing Technologists! But we’ve clearly reached a tipping point.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Adoption soared. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. 85% of Inc. With that rapid adoption came a great deal of learning. Mistakes were made. Magazine.

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Social Media Marketing GPS

What Is Wrong with PR?

Spin Sucks

It was a rough week in public relations last week. The New York Times let a business owner rant on their blog, TechCrunch took a stab at a PR professional, and Jeremy Pepper , Mack Collier , Shannon Paul , and I debated a PR vs. publicity Quora question on Beth Harte’s Facebook wall. from stray hashtag tweets and advertising gone wrong to fake personas and astroturfing. We have a new client.

How Social Media Strengthens Companies [infographic]


Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. As we see it, social media are technologies that change the way people can interact with each other. Engage and build trust. Take a look yourself. Click image to view large -.

HAPPO Days Are Here Again

Waxing UnLyrical

Sorry, couldn’t resist that. felt a bit punny. What is HAPPO? Oh, how quickly one forgets! Tomorrow, a little over one year since HAPPO was launched, there will be several events taking place throughout the country to help job seekers with all sorts of things: résumé reviews, advice, as well as connecting them with potential employers. Image: edupov via Flickr, CC 2.0. RSVP here. Chicago.

What 29% of My LinkedIn Connections Did

Ari Herzog

Of 968 and growing LinkedIn connections of mine , 281 of them, or 29 percent, “started something new&# last year. It’s unclear what that specifies, whether someone beginning a new job or editing a word on their summary section. The below screen shot is courtesy of a solicited email message the company recently sent. Maybe you see a familiar face. Like This Post? Share it on LinkedIn!

How to Be Social: A Social Media Manifesto

Super Bowl XLV: Packers and Steelers Battle it Out on Twitter

Adam Sherk

Who will win Super Bowl XLV, the Green Bay Packers or the Pittsburgh Steelers? Vegas gives the Packers a slight edge but most people think it could go either way. Last year after winning my Social Media Super Bowl the New Orleans Saints went on to win the actual game. So this year I thought I’d do a similar competition by comparing the official Twitter profiles of both teams. Advantage: STEELERS.

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Enter the Dragon Age Legends Beta Key Giveaway


Great news, I’ve got a hold of 8 beta keys at a coffee shop here in Hawaii for Dragon Age Legends ,  a soon-to-be released Facebook game developed by EA and Bioware. Dragon Age: Legends is a social game for Facebook, in the spirit of Dragon Age: Journeys. However, this installment of the Dragon Age series focuses on social gaming. have 8 Dragon Age Legend beta key codes to give away. Tweet.

Personas Created to Attack and Smear

Spin Sucks

I woke up on Saturday morning to a tag on Facebook with an article from The Daily Kos. The article, which has leaked information about a program from HBGary , describes astroturfing, bad publicity, and downright unethical public relations all bundled in one. You know that gets me going! The story. Neither here nor there. Oh, but wait! It gets better. It’s quite disconcerting.

The ABCs of Social Media ROI


Came across this fabulous slide deck by Jordan Viator ( @jordanv ), Interactive Communications Manager at Convio. Thanks to James Stewart at the American Society of Military Comptrollers for the hat tip via an ASAE listserv. Analysis, Benchmarks, and Campaign Conclusions – The ABCs of Social Media ROI. View more presentations from YNPN DC. Presentations

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8 Stupid Simple Social Media Tricks to Boost SEO

Authenticity: At The Core Of Smarter Social Networking

Waxing UnLyrical

Smarter social networking. A few nights ago, I was part of the “ Get Geeky &# panel that Social Media Club-DC had put together. Along with Alex Howard , Frank Gruber and Shana Glickfield , we talked about “ smarter social networking.&#. That wasn’t the exact question, but that’s the essence of it. – but you already know what it takes to connect with people.

What If a Country Tweeted

Ari Herzog

Tweet It is common for organizations of every size, shape, and industry to create and use Twitter accounts for customer service, human resources, and business development. What about countries? When U.S. Assistant Secretary of State for Public Affairs Philip Crowley recently tweeted about Iran and Egypt and cities therein, he referenced each physical location by a hashtag. Think about it.

Blogger to WordPress – Why Make The Change?


Recently a lot of websites and blogs have made the transition from Google’s Blogger service to an independently-hosted WordPress installation. It can be a tricky process, because transferring isn’t easy when you have hundreds of posts published already. So, what’s so great about WordPress? Why bother with the work just to make what may seem like a trivial switch? Wordpress 3.0

5 Educational and Inspiring Social Media Diagrams


Tweet At HubSpot , they have collected 22 educational social media diagrams – and I think some of them are very useful, when wanting to gain an easy insight into social media. Compared to reading a blog, I think it can sometimes be very effective to gather information in an infographic or a diagram in order to deliver a message to your readers in a different and faster way.

Maximizing LinkedIn for Business