Dave Fleet

AUGUST 30, 2010

“In too many cases, the “best practices&# espoused by digital agencies are less about “serving the community&# and more about driving a rush of new fans, without much thought re: how to keep those fans engaged on a LONG-TERM basis.&# — Todd Defren. As corporate spending on social media-based communication continues to rise, I’m beginning to worry that many brands are inadvertently adopting a ’scorched earth’ approach to their online activities.

Social Media 399

Social Media Patterns Campaign Engagement 399

Harp Interactive

AUGUST 3, 2010

Recently an entrepreneur friend of mine called me long distance to pick my brain about what questions should he be asking candidates applying for Social Media Consultant’s position. I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. This blogpost is meant as a guide for HR and business owners/managers to help them hire social media contractors that will deliver real results and not just rack up billable hours.

Questions 313

Questions Company Social Media Real Estate 313

Mindjumpers

AUGUST 16, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Twitter Launches Official Twitter Sharing Button Location Based Social Media for Brands » The 2010 Social Network Map Posted by Anne Herngaard Aug 16th, 2010 Tweet Imagine how the world would look like, if it was made of social networks. This is probably an idea that popped into the minds of the people at Flowtown , who made this infographic with the explanation: “social networks have changed dramatica

Social Networking 277

Social Networking Journal MySpace Disqus 277

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Social Media > 3 Golden Business Rules for Social Media Engagement 3 Golden Business Rules for Social Media Engagement by Tamar Weinberg on August 25, 2010 Share If you’re doing social media for your business, there’s nothing better than to do it right.

Social Media 272

Social Media Engagement Forums Policies 272

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Atom Thought

AUGUST 29, 2010

I was speaking at the Annual Seminar at International Management Institute (IMI), Qutub Institutional Area, New Delhi. It was an interesting topic in the sense that it allowed me to think and present on how decision making process of people is undergoing a paradigm shift, as also then how challenging it becomes for brands to integrate their communication within the social media framework to reach and influence people.

Social Media 266

Social Media Crowdsourcing Brands Embedding 266

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin. You see, I’ve been there, done that.

Plaxo 251

Plaxo Products Tools Class 251

Harp Interactive

AUGUST 26, 2010

Highlights and Statistics of Social Media Usage by Brands. More Than 87% Will Increase Investment in the Next 12 Months. The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Of the marketers surveyed: 63% have already implemented social media marketing programs, and. 87% plan to increase that investment in the next 12 months. 37% of marketers that are no

Study 285

Study Social Media Survey Conference 285

Mindjumpers

AUGUST 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « How To Align Social Media With Marketing Activities Is Social Media Just A Buzzword? » Welcoming new colleagues and old ones in new jobs at Mindjumpers Posted by Jonas Klit Nielsen Aug 3rd, 2010 Tweet Yesterday was the end of summer vacation at Mindjumpers and it brought a day with new faces and old faces in new jobs and positions.

Nielsen 258

Nielsen Project Badge Disqus 258

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. Seems as if more B2B Marketers are engaged in Social Media then B2C marketers (actually data point from the article – 81 % of B2B companies have accounts on social media sites compared to 67% of B2C) which leads me to think Social Media has gone mainstream in B2B.

B2B 246

B2B Social Media Marketing StumbleUpon 246

Almost Savvy

AUGUST 3, 2010

Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search New Tool Makes My Email Work Harder and Smarter Posted by Irene Koehler in Business , Networking , Social Media , Tips on August 3,

Tools 238

Tools Privacy LinkedIn Applications 238

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Jason Yormark

AUGUST 9, 2010

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Blogging , Wordpress / 5 Steps To A Professional Grade Blog On A Budget | Subcribe via RSS 5 Steps To A Professional Grade Blog On A Budget August 9th, 2010 Posted in Blogging , Wordpress Tweet Share While there are quite a few “free” options when it comes to starting a blog, sometimes you want a little more then what they can offer, especially if you are wanting to get serious about building a professional grade blog.

Domain Name 237

Domain Name WordPress Hosting RSS 237

Dave Fleet

AUGUST 31, 2010

As you may know, I’ve recently begun a new job at a new agency ( Edelman , for the record). In doing so, I moved to an agency that represents competitors of past clients. While I’ve taken this in my stride, several people have now raised questions about confidentiality with me – enough that I think it’s worth addressing at a broader level.

Reputation 360

Reputation Compete Company Questions 360

Adam Cohen

AUGUST 24, 2010

How many people at your company are trained, equipped and empowered to talk to customers? If your organization is large, chances are the percentage of customer-facing people is smaller. How many customers does your company have? How about potential customers? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them.

Company 231

Company Social Media Posterous StumbleUpon 231

Mindjumpers

AUGUST 19, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Mindjumpers Launches Newsletter in Danish Facebook Introduces Location Service: Places » For Companies: 10 Questions to ask yourself before entering social media Posted by Jonas Klit Nielsen Aug 19th, 2010 Tweet One of the things I get asked the most when a conversation hits the subject of social media is what my best advice is. “ How can we do something that will create value through social media?

Questions 254

Questions Company Nielsen Disqus 254

Advertisement

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Socialized

AUGUST 5, 2010

Are trivial Foursquare Twitter updates especially annoying, or just more of the same? Twitter was built for trivial status updates. Then came link sharing. (Remember, URL shortening wasn't built into Twitter at the beginning.) Even today, everything on Twitter can be divided into two categories: status updates and shared content. The.

Foursquare 230

Foursquare URL Twitter Content 230

Buzz Marketing for Technology

AUGUST 11, 2010

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion. And many large advertisers, such as Pepsi, Proctor & Gamble, and Wal-Mart are running ads on Facebook, but so are many small businesses.

Advertising 228

Advertising Facebook Adwords B2B 228

Justin Levy

AUGUST 22, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Help Bring Noor and Ramsay Home Written on August 22, 2010 by Justin Levy in announcements , personal 1 Comment - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!

Vimeo 220

Vimeo RSS Feed Reader Creative Commons 220

Dave Fleet

AUGUST 3, 2010

When I think of examples of companies known for successful adoption of social media tools, a few names always come to mind – Dell, Radian6, Freshbooks… and Zappos. (On a related note, all of those companies have gained a reputation for good service via social media – a topic for a future post, perhaps…). So, when a colleague remarked that she was enjoying a book that charted the course of Zappos so far, I promptly added it to my 2010 reading list.

Review 296

Review Radian6 Skills Course 296

Advertisement

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Atom Thought

AUGUST 13, 2010

While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns. For example: I like the Aircel campaign christened “Save Our Tigers” because of it’s overall thought process, but most particularly around it’s attempt to close looping; it’s a

Campaign 219

Campaign Social Media Marketing Crowdsourcing 219

Mindjumpers

AUGUST 19, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Mindjumpers Launches Newsletter in Danish Facebook Introduces Location Service: Places » For Companies: 10 Questions to ask yourself before entering social media Posted by Jonas Klit Nielsen Aug 19th, 2010 Tweet One of the things I get asked the most when a conversation hits the subject of social media is what my best advice is. “ How can we do something that will create value through social media?

Questions 252

Questions Company Nielsen Disqus 252

Techipedia: Tamar Weinberg

AUGUST 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Social Media > Social Media Insecurity: What to do When Online Activity Affects Your Offline Relationships Social Media Insecurity: What to do When Online Activity Affects Your Offline Relationships by Tamar Weinberg on August 18, 2010 Share As social media enthusiasts, we often forget that we live in a different type of world than everyone else.

Activities 216

Activities Social Media Policies Social Networking 216

Buzz Marketing for Technology

AUGUST 25, 2010

According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. And this month I saw a stat that said the sales of Google Android phones in the U.S. are rising so quickly, that they have outsold Apple handsets for the first time on record and it got me thinking.

iPhone 218

iPhone Brands Apple Microsoft 218

Advertisement

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Firebelly

AUGUST 3, 2010

Digitalia | Indianapolis Social Media Marketing « 3 Stories That Rocked The Social Media World This Week | Main | Fridays 5 Fun Social Media Finds » August 03, 2010 Ball Memorial Hospitals Facebook Nightmare Recently, a transgendered person was allegedly mistreated and refused service by staff at Ball Memorial Hospital, a Clarian Health Partner, in Muncie, Indiana.

Facebook 216

Facebook Paid Search SMS Syndication 216

Dave Fleet

AUGUST 12, 2010

When approaching clients on objectives to begin social media, agencies focus on three overarching areas: consumer trust, brand engagement and transparency. Is this the approach of all agencies? No, but it can be a starting point to figure out specific end goals. Transparency can come in a few forms : the form of humanizing the brand; the form of understanding the consumer and responding; or the form of disclosing sensitive information.

Radian6 283

Radian6 Exercises Journal Social Media 283

Justin Levy

AUGUST 28, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Data Visualization Written on August 28, 2010 by Justin Levy in consumption , infographic , information , video 3 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!

Data 215

Data Feed Reader RSS Creative Commons 215

Mindjumpers

AUGUST 30, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Spacebook and Danceroulette Music Video Flowtown – an Interesting Social Marketing Tool » Facebook Places Explained Posted by Anne Herngaard Aug 30th, 2010 Tweet Are you wondering what all the talk with Facebook Places is about? Here’s an explanation by the people at Facebook.

Facebook 251

Facebook Foursquare GPS Smart Phone 251

Advertisement

Discover just how easy it is to boost SEO with social media.

Social Media

Almost Savvy

AUGUST 17, 2010

Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search How Not to Use Twitter for Business (FroYo Edition) Posted by Irene Koehler in Branding , Business , Facebook , Social Media , Tips

Twitter 210

Twitter LinkedIn Lijit Avatar 210

Direct Marketing Observations

AUGUST 24, 2010

Last week we had the pleasure to have Beth Kanter host our weekly tweetchat over at Hashtag social media. The subject was obviously about Non Profit Organizations and how social media can play favorably with them. This is the sweet spot for Beth and as a host, I have to say she was beyond amazing. She embodied all of the qualities you would want in someone engaged with their audience.

Organization 209

Organization Crowdsourcing Social Media Hosting 209

Jason Yormark

AUGUST 16, 2010

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media / 3 Up & Coming Social Media Tactics Every Small Business or Startup Should Consider | Subcribe via RSS 3 Up & Coming Social Media Tactics Every Small Business or Startup Should Consider August 16th, 2010 Posted in Social Media Tweet Share Starting or maintaining a small local business is no easy task.

Small Business 205

Small Business Startup Social Media Compete 205

Dave Fleet

AUGUST 24, 2010

The annual ritual is upon us – the submissions for next year’s South by Southwest (SXSW) are posted and the voting process has begun. (Actually, it began a little while back but – you may have noticed the silence recently – I was away on vacation). This year I’ve thrown my hat in the ring and submitted a SXSW 2011 panel proposal with Scott Stratten (UnMarketing), Chris Barger (General Motors) and Sarah White (HRM Direct) entitled Personalities, Policies & Proble

Policies 274

Policies Company Proposal Privacy 274

Saying It Social

AUGUST 24, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Get People to Your Social Sites and Keep them Coming Back You have all of these great social sites but nobody knows about them! Here are some ways to drive people to your social sites and then keep them engaged. Online 1. Add Social Networking buttons to your email signature.

Sites 204

Sites How To Foursquare Social Networking 204