June, 2015

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Hangover weather from the Ottawa Citizen

Sherrilynne Starkie

The Ottawa Citizen’s reporting style is on often seen as being funny, quirky and edgy, but it looks like this government-town newspaper has discovered the art of click baiting. Writers at the Ottawa Citizen are taking a lesson from BuzzFeed and the Huffington Post when it comes to headlines and social media updates. And why not? Its website depends on advertiser income so the need to drive traffic is great; the competition for people’s attention is even greater.

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11 Essential Principles Every Successful Social Media Marketer Follows

Rebekah Radice

We’ve all seen them, interacted with them and shared their content. But have you ever wondered what makes them so successful? What is it about the habits, personality and skill of a successful social media marketer that sets them apart? Is it their social media savvy, intellect, drive and passion? Or maybe their willingness to keep pushing forward, even amidst setback?

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Monday Roundup: Email Content

Waxing UnLyrical

General communication, marketing, and information are just some of the many hats “worn” by email on a daily basis. But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? Here are some ideas. (Btw, this is “Cartoon Shonali” aka Sonia … any ideas on a better name for her?

Content 159
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3 Sure-Fire Ways Non-Profits Can Increase Awareness With Social Media

Firebelly

Last week, I spoke at Kiwanis International’s annual convention on the topic “3 Sure-Fire Ways To Increase Awareness With Social Media.” Below are my slides from that presentation. [ Slideshare URL: [link] ]. If you’re a non-profit struggling with the pain points featured in these slides or with channel management, social ads and influencer outreach, we can help you !

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation.

B2B 154
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Being The Underdog Is More Fun

Jason Yormark

The March Madness Tournament is one of my favorite sporting events of the year. Not because basketball is really my favorite, but because of all the sporting events in the world, it’s the one event where anything is possible. Upsets. Seeing lower seeds beat the odds and moving on is incredible to watch. Smaller schools not given much of a chance that fight and claw their way to victory over seemingly impossible odds.

Sports 196

More Trending

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10 Types of Questions That Get Shared on Social Media Like Crazy

Rebekah Radice

Are you struggling to improve social media engagement ? Does interaction across each social network feel like a never-ending challenge? If you’re ready to beef up your social presence, visual marketing is the answer. Why? Because images create the most engaging social media posts. But don’t just take my word for it. Visual marketing statistics prove it: Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets.

Types 130
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#measurePR Recap (June 2015): Measuring Content

Waxing UnLyrical

In line with our June theme (content! content! content!), the June #measurePR chat followed suit. We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) Dan Cohen , and the inimitable Fay Shapiro of commPRO.biz.

Content 181
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8 Favorite Memories From My 8 Years At Firebelly

Firebelly

LinkedIn recently reminded me that it’s my eight year work anniversary with Firebelly. To celebrate, I thought I’d do something a little different with my blog post this week—a retrospective on eight of my favorite memories from the past eight years. It was hard to pick just eight, but here they are in no particular order: #1 WINNING “MOST INFLUENTIAL UP & COMER” I was not expecting my name to be called when they announced the winner of the “Most Influential Up

Travel 184
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Micro-Moments Live Stream Recap

Saying It Social

Check out the recap of the Google Live Stream Event "Micro-Moments - The New Battleground For Brands. The blog covers how to win the consumer in today’s mobile-centric world according to speaker Matt Lawson as well as how mobile has changed the consumer, how mobile has changed the consumption process, and how it has changed consumer expectations about brands.

Mobile 124
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Living Life Against The Grain

Jason Yormark

I’m not sure if the term really applies to this blog post, but I’m going to go with it anyway. One of the things I’ve really strived for later in life is figuring out ways to better use my time. Time is really our biggest luxury. Money’s great and all, but time is what it’s all about. Time with people you love, time to do the things you enjoy, just having extra time in general.

Travel 176
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Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio.

ROI 173
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Facebook Lead Ads Simplify Opt-in Forms, and They Will Be AWESOME

Jon Loomer

Facebook has started testing Lead Ads , and they are awesome. It shouldn’t take long for advertisers to realize just how useful, powerful and ultimately profitable these new ad units may be. Let’s take a closer look… Facebook has started testing Lead Ads, and they are going to be AWESOME! Click To Tweet. How It Works: Two Taps. Building an email list is imperative to any business.

Facebook 114
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Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

Maybe it’s summer, with all the blockbuster superhero movies bombarding us in 3D. Or that I’ve never really outgrown comics and cartoons. But it struck me that the Batman franchise offers some great takeaways for content marketing. Let’s start with the Caped Crusader himself and his youthful, if over-the-top ward, and then look at the entire cast: Batman – He represents the writer, the hero and heart of the stories.

Content 191
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Pinterest And Instagram Make Shopping Easier

Firebelly

I’m really excited (my husband is slightly terrified) that Instagram and Pinterest announced they will soon make it easy for people to buy products directly from their sites. PINTEREST’S “BUYABLE PINS” Blue means you can buy! By the end of the month iPhone and iPad users (coming soon for Android and desktop) will be able to purchase more than 2 million products just by the touch of your pinning fingers.

Instagram 176
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Where to Find Affordable Apple Parts and Accessories

Idaconcpts

Do you own an iPad, MacBook or iPhone? Are you searching for high quality Apple parts? You can easily buy them from Apple’s retail stores. However, there’s one catch – their prices are sky high. The hefty price tags often put off buyers because it does not cost much to make any of these accessories. Still, Apple sells them at high prices and makes a killing.

Apple 127
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Web Design Or Development: What’s the Difference?

Small Business Mavericks

Small business owners often confuse website design with website development. While they are similar, they are completely different tasks. Here’s a little discussion on how they are different. What Web Designers Do. Web designers are the beauticians of the Web. Their job is to make websites look beautiful. This requires a certain set of skills in both graphics and coding.

AJAX 91
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Connecting Your Enterprise: Collaboration at Scale

Buzz Marketing for Technology

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Connecting Your Enterprise: Collaboration at Scale. This webinar was sponsored by Tracx and featured Nolan Carleton ( @ ParsleyCarleton ) Lead Consultant Program Execution at AT&T, DeShelia Spann ( @ DeSheliaSpann ) Digital Marketing Strategist at Eaton and Danielle Gerson ( @ tracx ) solutions engineer at Tracx.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Shockvertising… It’s a thing

Janet Fouts

The image above is part of a Lung Cancer Alliance series of controversial ads to fight the stigma associated with the disease and it uses “Shockvertising” to grab readers’ attention, likely through a little outrage. Everybody’s talking about the latest in a series of interactive advertisements that use surprise, shock and often fun to stand out and get their message across.

Airlines 110
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Monday Roundup: Innovative Content

Waxing UnLyrical

Content, content, and more content. It’s been a constant theme on WUL this month, and with good reason. Content can help your business take flight, keep customers coming back, and inspire a wider audience. But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old?

Content 155
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Firebelly CEO To Speak At Kiwanis International’s Annual Convention

Firebelly

Firebelly CEO Duncan Alney has been invited to speak at Kiwanis International’s annual convention in Indianapolis where Kiwanians from around the world will gather to celebrate their 100th anniversary. Duncan will be presenting Harnessing The Power Of Social Media on June 24th from 9-10:15 a.m. at the Indiana Convention Center. The session will focus on using social media channels, ads and influencers to aid in increasing awareness, fundraising and volunteer recruitment efforts.

Project 136
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5 Ways to Create a Happy Office Culture

Idaconcpts

When your office has a happy culture, you are more likely to attract and keep top quality employees. As an employer, it’s important to focus on your staff members’ wellbeing, not just on profits or the appearance of your building and decor. You can have the best looking office in the world, and it won’t do a thing if you do not respect your employees.

Compete 128
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Do You Have an Online Sales Funnel?

Small Business Mavericks

Every business has a sales funnel. Even if yours isn’t well-defined, it’s there. It could be more efficient by defining it and graphing it a little more clearly. Nevertheless, your sales funnel shows how you generate and develop leads and turn them into customers. An online sales funnel does the same thing for your online marketing efforts.

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Why You Should Stop Reading the News

Ari Herzog

Before you read my thoughts on the subject, here is what Thoreau wrote in 1854: I don’t learn anything in the news. It’s the same content regurgitated with changed names and places. That’s boring. That’s a waste of my productivity. Instead, I click over to Twitter where I follow a few hundred curated souls and peruse what they’re talking about.

News 106
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Many in Marketing Don’t Know About the New gTLD Domain Extensions

Bill Hartzer

I had the incredible opportunity to be invited to speak at the Domain Name Association breakfast meeting held at the ICANN 53 Meeting in Buenos Aires, Argentina this past week. While I didn’t attend the whole ICANN 53 meeting, I was able to attend the event on Monday and Tuesday for two full informative days. On Tuesday night I flew from Buenos Aires to Toronto, Canada, where I spoke at the ClickZ Live conference.

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6 Words on Content Strategy from @crescenzo

Waxing UnLyrical

Steve Crescenzo – one of the smartest people in our business, and one of the funniest, and one of the kindest – ended his #IABC15 presentation on “cutting through the clutter” and content strategy with this slide. There’s really nothing else to say, so I’ll leave you to think over it as I wish you “happy weekend.” 6 Words on Content Strategy from @crescenzo is a post from: Shonali Burke Consulting, Inc.

Strategy 180
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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The 3 Components Of B2B Marketing That Matter Most

Firebelly

There are three critical components of B2B marketing—messaging, traffic and conversion. These are ultimately the only three that really matter and yet the B2B marketing landscape is like a field of broken dreams. Messaging matters. Starting with an approach that focuses on your customer’s needs, fears and pain—and extending that into clear, concise and conversion oriented messaging—is the only way to go.

B2B 147
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4 Strategies For Getting More Facebook Page Engagement

Lucy Hall

When you've set up your Facebook page the hard work begins, here is where you'll need to start posting regular, great quality, interesting and of course engaging content on a highly consistent basis literally forever and on Facebook your engagement should be one of your priorities! Not much to do then. Er hmm. Social media is social after all and engaging with people is part of that mix.

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Can Social Media Generate Leads?

Small Business Mavericks

Social media has come a long way since the days of Friendster and MySpace. Facebook was a game changer in a big way. But other social media websites have upped the ante in some very real ways. YouTube, for instance, is the second largest search engine on the planet. There is some evidence that Google+ increases search exposure for brands that use it.

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30 Tips To Be a Digital Storyteller

Ari Herzog

Everyone wants to be a blogger. After eight years at it, I know something about digital storytelling. I wrote the below list in 2013 and recently updated it, providing a primer for people who determine if blogging is right for them. 1. Choose a name for your blog. Pick a name that is connected with your goals and one that is memorable to the ear and finger. 2.

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How to Get Twitter Followers using Basic Psychology

Devumi

You all know from reading this blog that I spend quite a bit of time writing about social media, thinking about social media, and arguing with the @Devumi Gorilla about what the Devumi Twitter account should do next. What you may not know is that, a lifetime ago, I studied psychology and sociology in college. […]. The post How to Get Twitter Followers using Basic Psychology appeared first on Devumi.

Twitter 95