Writtent Blog

APRIL 2, 2014

Many of these eBooks were tools I’ve used myself for education and improvement. His 230-page, free eBook is among the best. Kapost is a leading provider of content marketing software, and their free eBook is definitely worth your time, if for no other reason than it’s an actual marketing comic book. Image credit: HubSpot.

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Resources Content Case Study eBook 99

Writtent Blog

FEBRUARY 12, 2014

There’s been a world of changes between then and now, which is why fresh research is crucially important. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. While 63% of marketers create whitepapers, only 34% publish full-length eBooks. Source: HubSpot ).

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Content B2B Hubspot Marketing 110

Writtent Blog

JULY 4, 2013

This is why keyword and customer research is so vital. HubSpot, the marketing and software company that popularized the concept of inbound marketing, is known for its well-aligned CTAs at the end of nearly every blog post. 14 ebooks about various content marketing topics. If the page the offer lives on (e.g.

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Examples Hubspot eBook Template 104

Writtent Blog

JANUARY 23, 2015

It happens when I read blogs like this one from Writtent’s very own Karri Stover or from HubSpot’s Marketing Blog. And since you’ll probably never actually be in your audience’s shoes, it’s going to take research and building buyer personas. Those guys are just so darn good at what they do.

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Hubspot Research Class eBook 40

Writtent Blog

NOVEMBER 15, 2013

Maggie Hibma of HubSpot recommends immersing yourself in industry news every day, even if it’s your day off our you’re on vacation. It doesn’t need to be a full-length eBook, but simply writing for 10-15 minutes can help you keep your skills up. Literary experts have known for decades that successful authors read a ton.

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Content Hubspot Curation Survey 95

Writtent Blog

JULY 25, 2013

The internet and mobile technology have revolutionized the way that consumers research organizations, and many prospects who find your website through organic search simply aren’t ready to make a purchase. Use Better Keyword Research. Promoting an irrelevant eBook can feel like a push tactic to your readers, or simply be ignored.

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Comparison Hubspot Pharmaceuticals Education 79

Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. A journalist is conducting research for a story…finds your blog…is impressed by the facts and knowledge conveyed and wants to learn more. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself.

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ROI Case Study Bazaarvoice Klout 191

Writtent Blog

JULY 17, 2013

Research Habits. The best way to determine research habits is through quantitative website metrics, specifically referral traffic sources and the keywords driving the highest volume of search to your website. Offer clear incentive for customers to participate in your research, which can range from a discount to a small, useful gift.

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Sample Samples Research Company 99

Kikolani

OCTOBER 27, 2015

Well researched, written and organized content is vital to the expansion of online business. Content writes don’t just write content for the sake of writing, but they are good researchers and usually write up to date content that is good for the business. They are also supposed to: Do research. Be a social Media Specialist.

Content 60

Content Marketing Skills Engineering 60

Social Media Strategies Summit

NOVEMBER 28, 2022

If your call to action is to download an ebook, the landing page should send you somewhere like this: Image source. HubSpot understands Facebook’s B2B lead generation potential. Don’t send Facebook users to your homepage. The (Written) Bones of a Great Facebook Ad. Headline —A quick rundown of what you’re offering. Image source.

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Examples Facebook B2B Instant Messaging 246

ProBlogger

MAY 16, 2012

Research shows that when you create a very tangible benefit, your audience will be more inclined to take action. At the bottom of every post on Hubspot is a call to action that gives readers more information on how to be better at social media and internet marketing. What’s remarkable about Hubspot’s call to actions is their relevance.

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Hubspot eBook Apparel Journal 43

Webbiquity SMM

OCTOBER 16, 2012

The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). Marketing Pilgrim ).

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Social Media Hubspot B2B Marketing 229

Writtent Blog

JUNE 26, 2013

What if you’ve written a brilliant eBook, sent a link to your entire email list, engaged in hardcore eBook promotion, and no one is downloading it? We’ve compiled some of the most common reasons marketing offers fail, as well as insights on how you can take your eBook promotion from fizzle to sizzle: 1. Your Covers Are Terrible.

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eBook Hubspot Metrics MySpace 84

ProBlogger

JANUARY 19, 2012

In a study done earlier this year by HubSpot , they discovered that blogs with at least 51 posts see 53% more traffic than blogs with fewer than 50, but more than 20 posts. For example, ROI calculators and keyword research tools are popular apps that solve meaningful problems. Two hundred or more posts? You’ll see almost 4.5

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Social Media Hubspot Advertising Applications 42

Writtent Blog

AUGUST 17, 2016

According to Content Marketing Institute’s research , headlines that included odd numbers had a 20% higher click-through rate. Example: 7 Out of 10 Bloggers Don’t Research Keywords. Example: Get the Laser-Targeted Power of Finding Key Influencers Without Hours of Research. How To – Offer a simple step-by-step process.

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Examples SEO Screencast Blogger 40

agora pulse

MARCH 1, 2021

Bonus: Free SMART Strategy Ebook. A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. Publish downloadable gated content like ebooks and whitepapers. Research shows that Facebook is the best site for social media lead generation.

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How To Hashtag LinkedIn Newsletter 174

ProBlogger

SEPTEMBER 24, 2018

My name’s Darren Rowse, and I’m the blogger behind problogger.com, a blog podcast, events, series of ebooks, and courses, all to help you start an amazing blog that’s going to change the world in some way, make people’s lives better, but also hopefully be profitable for you. Darren: Hi there, friends!

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Directory Blogger Collaboration Course 28

ProBlogger

JUNE 3, 2012

You’ve made this decision because you know through research experience that your target customer doesn’t consume content online. However, you will establish your influence and authority by speaking at industry conferences, giving input for market studies, and being involved in research. No online thought leadership.

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How To Case Study Newsletter Consultant 40

ProBlogger

FEBRUARY 3, 2016

Researching your infographic. To see what successful infographics look like, I have compiled a list for you of featured infographics by major blogs (such as Hubspot). Get his free eBook “ How To Guest Post On Any Blog While Crushing SEO ” to learn more. Make sure to stress data accuracy. Inspiration: Successful Infographics.

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How To Template Templates SEO 34

Buffer Social

APRIL 5, 2017

Brian based his research on an article from Distilled. E-book: Hubspot’s Marketing Psychology Guide. We were lucky to get in early with customer development at Buffer, which helped us cultivate a research culture. In more general terms, research is about putting a process to one’s curiosity. Storytelling.

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Marketing Diagrams Skills How To 108

Writtent Blog

NOVEMBER 7, 2014

Hubspot does a great job explaining what SEO really is. Keyword research is the foundation for content that is optimized for search engines. Copyblogger’s Keyword Research Ebooks. A true content marketing giant created several eBooks about keyword research. What Is SEO? Section 2: Keywords.

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SEO Resources Engineering Hubspot 111

Webbiquity SMM

DECEMBER 30, 2014

Angela Hausman expounds on an infographic which illustrates “how to optimize content marketing strategy” in seven steps, starting with setting goals and conducting research, and progressing through promoting your content and analyzing results (“Use the KPI’s created earlier to monitor your performance. by HubSpot.

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Content Tips Marketing B2B 193

Writtent Blog

FEBRUARY 28, 2014

Download an eBook. Call to actions promoting eBooks are a highly effective tool for generating leads, according to HubSpot’s research. If you’ve published a whitepaper, eBook, webinar, or any other form of premium content, provide a link in your call-to-action to entice lead conversions. Join Your Mailing List.

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Sample Samples eBook Vocus 111

Convince & Convert

APRIL 29, 2014

It might be a book a friend has written, a collection of free eBooks available from other bloggers, or your own eBook. Let people ask you a question they don’t know the answer to, can’t find on the web, or are simply too lazy to do the research on their own. Give stuff away! Doing this helps you begin to qualify prospects.

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Content eBook Industry Trends 167

Writtent Blog

FEBRUARY 24, 2014

The absolutely official explanation for “inbound marketing” is that it was coined by HubSpot co-founder Brian Halligan in 2005. The basic idea of this approach is outlined in the graphic below: Image credit: Hubspot. Blogs, eBooks, and whitepapers to improve your SEO, and engagement on your social media channels.

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Marketing Content Hubspot Education 109

Writtent Blog

DECEMBER 2, 2013

Keyword research and optimization can improve the performance of your SEO blog posts in search, while social media shares send a clear message to Google that your content is quality. Do Your Keyword Research. To learn more about how to get started, check out Best Keyword Research Tools. Create an Editorial Calendar.

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SEO How To Hubspot Engineering 85

Writtent Blog

OCTOBER 1, 2013

As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. You don’t need to draft 100 titles for your next blog post , and the average content marketer probably doesn’t have the time or resources to participate in extended headline writing sessions for blogs, eBooks and landing pages.

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Advertising Content Marketing Press Release 96

Convince & Convert

JANUARY 29, 2016

Marketers should follow the three-pronged strategy from Hubspot that suggests starting with publishing on your own platform, then reaching out to industry influencers (a.k.a. According to Jay Dwivedi, President of Market Research Firm xInvest Consultants , “There is no one type of content that works for all websites.

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Strategy Hubspot ROI B2B 60

Writtent Blog

DECEMBER 9, 2014

HubSpot’s Ginny Soskey writes that it’s crucial to understand why “other people think and act the way you do.” It’s an effective way of mapping their product (a free eBook) to overcoming the pain of depression. Through his research, he demonstrated that people seek simplicity. Image source.

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Conversation Patterns Hubspot Case Study 111

Writtent Blog

JULY 23, 2013

Implement a Modern SEO Strategy: Utilize keyword research and optimization in moderation to ensure your content calendar is mapped to the topics which interest your prospects. Are they willing to subscribe to your blog, or download an eBook ?

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Metrics How To Hubspot Statistics 103

Writtent Blog

FEBRUARY 6, 2014

HubSpot research has found that 93% of brands using outreach that includes business blogging see fast returns on website visitors: image credit: HubSpot. Our free eBook, Blogging for Beginners , is filled with proven tips and inspiration! No One Knows Your Brand Story. Want to learn more about how to get started blogging?

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Hubspot FAQ SEO ROI 85

Webbiquity SMM

MARCH 27, 2013

Amanda Maksymiw shares lessons from examining how HubSpot utilizes its LinkedIn company, such as “Build a robust product tab…HubSpot has done a really nice job utilizing the Products tab within the company page. 11 LinkedIn Marketing Gems You’re Missing Out O n by HubSpot. ** 5 STARS.

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LinkedIn Tips Hubspot B2B 207

Writtent Blog

AUGUST 22, 2014

Research Recommendations. What are your go-to sources for high-quality industry information, statistics and research? An eBook Excerpt. It’s a tactic that’s worked well for HubSpot. Commission Original Research. It’s a brilliant way to make some new friends. Publish a Mind Map. Create a Story.

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Hubspot Embedding FAQ Collaboration 105

Writtent Blog

AUGUST 5, 2013

HubSpot research has found that the average email list expires at a rate of 25% per year , as people change jobs and abandon their work addresses, switch email platforms, and opt-out of communications. Consider offering your email subscribers a first look at your new eBook or whitepaper to entice opens.

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Newsletter Metrics Content Hubspot 91

Webbiquity SMM

MAY 31, 2022

For instance, if you want people to subscribe to your newsletter, gated content like an ebook will help you achieve that objective. Also, you can create a separate list of ideas you compile during your research or light-bulb moments. Pick five key topics within your industry segment. Find ten questions people ask about each topic.

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B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

JANUARY 3, 2012

Barbara Bix and Olga Taylor craft an intriguing case for focused market research and targeting using the example of a violin virtuoso playing in a subway for $32, after having sold out a concert with $100 tickets just days before. And also, for the most part, these predicted areas of focus (e.g. Just What Do Marketers Do, Anyway?

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B2B Strategy Marketing Buy 190

Rebekah Radice

FEBRUARY 1, 2016

That makes research a must. Use this Persona Template from HubSpot. Your next step is research. You’re going to research the topics you listed above. “You must do extensive “people” research. They’re уоur customers, prospective buyers or users. Do you know them inside out? Customer Surveys.

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How To List Social Media SMS 114