Waxing UnLyrical

JUNE 24, 2019

Hubspot reports they receive 0.10% higher engagement rates than macro influencers. eBook quotes and contributions. When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. The Case for the Micro Influencer Dance. Event panel.

Influencer 237

Influencer Authentication Survey ROI 237

agora pulse

NOVEMBER 10, 2020

Get the ebook “SMART Goals for Social Media Strategy.” Lead generation analytics from HubSpot. HubSpot is social media software that offers scheduling, a customer relationship management (CRM) tool, and sales features. BrandMentions. Brandwatch. Fanbooster. Followerwonk. Google Analytics. Iconosquare. PromoRepublic.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn has 690 million users , and nearly half of them are active on a monthly basis or more. The cost (sometimes) is lower.

B2B 148

B2B LinkedIn Tips Marketing 148

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase. Optimize your website & pages.

B2B 124

B2B SEO Travel Hubspot 124

Writtent Blog

APRIL 2, 2014

Many of these eBooks were tools I’ve used myself for education and improvement. His 230-page, free eBook is among the best. Kapost is a leading provider of content marketing software, and their free eBook is definitely worth your time, if for no other reason than it’s an actual marketing comic book. Image credit: HubSpot.

Resources 99

Resources Content Case Study eBook 99

Convince & Convert

JANUARY 28, 2014

As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. This sharing functionality provides amazing word-of-mouth for HubSpot and generates social signals like Tweets and Retweets pointing back to HubSpot. More Backlinks for SEO.

Statistics 132

Statistics Content Hubspot Marketing 132

Writtent Blog

DECEMBER 4, 2013

Whether you’re inviting them to click through and read an earlier blog or download your eBook, these invitations should be enticing, descriptive and anything but subtle. Click here to download our free eBook Blogging for Beginners today! out this screenshot from the HubSpot blog: Image credit: HubSpot. Sidebar Buttons.

Hubspot 93

Hubspot eBook Widget Case Study 93

Buzz Marketing for Technology

JANUARY 11, 2011

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. It occurs to me my definition of content often differs from their definition of content.

Feed 264

Feed Feedly News SEO 264

Writtent Blog

JULY 4, 2013

HubSpot, the marketing and software company that popularized the concept of inbound marketing, is known for its well-aligned CTAs at the end of nearly every blog post. Before visitors will click the call-to-action and become a subscriber or download your ebook , they have to believe they will get some value out of doing so.

Examples 104

Examples Hubspot eBook Template 104

Waxing UnLyrical

AUGUST 2, 2018

Think ebooks, white papers and even blog posts. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). Canva is great for this, as it’s a free graphic design tool for non-graphic designers. And long-form content.

Content 124

Content Brands Findability Marketing 124

Buzz Marketing for Technology

JANUARY 14, 2010

Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever. You need to put out a steady stream of content to build your brand.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Writtent Blog

JANUARY 27, 2014

He also has a free eBook on headline hacks – I’ve found it insanely useful! If you’ve heard of Hubspot and Content Marketing, you must have heard of Marcus Sheridan, the “pool guy.” This is a very inspiring blog on content marketing and blogging, based around John Morrow’s advice and tips. The Sales Lion.

Hubspot 112

Hubspot Marketing SEO Newsletter 112

Writtent Blog

FEBRUARY 12, 2014

While 63% of marketers create whitepapers, only 34% publish full-length eBooks. Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Gamification is the least common content marketing tactic; with only 10% of marketers using it. Source: CMI ). Source: CMI ). Source: Aberdeen ). Source: CMI ). Source: CMI ).

Content 110

Content B2B Hubspot Marketing 110

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. Image Credit: HubSpot/PoweredbySearch. Dominate Your Niche.

Small Business 100

Small Business B2B Strategy Content 100

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity.

B2B 206

B2B Engagement Marketing Sentiment 206

Twist Image

SEPTEMBER 9, 2011

The HubSpot Blog published a post yesterday titled, Shelf Life of Social Media Links Only 3 Hours , that looked at a new report issued by the URL shortening service, bitly. hubspot blog. It's a serious challenge for many people who create content. advertising. attention span. book publishing. business insider. communications.

Yahoo 110

Yahoo Content Blogroll Hubspot 110

Writtent Blog

OCTOBER 21, 2013

What does it take to practically revolutionize the work process at HubSpot, Reebok, Google, and Apple, just to name a few? IdeaPaint provides eBooks, available for download on the company website, free of charge. How does one not only get ahead of competition, but create an entirely new niche in business? – sells paint.

eBook 90

eBook Hubspot Buy Apple 90

Convince & Convert

AUGUST 13, 2015

NetLine helped Hubspot get their collection of 20 ebooks into the hands of qualified leads. They met their goal, and Hubspot was able to meet their lead volume goal objectives each quarter. You can also automate this process and get your content to just the right people at just the right time.

Content 60

Content Crowdsourcing Marketing Hubspot 60

Jason Yormark

AUGUST 31, 2010

They also have free ebooks on social media marketing! Mike Volpe - HubSpot Says: September 1st, 2010 at 6:06 pm Thanks for voting for HubSpot! Zuly Gonzalez Says: August 31st, 2010 at 11:45 pm What a great idea! Now you’ve inspired me to do something! The site is still very new, so there aren’t a lot of users yet.

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Jason Yormark

AUGUST 31, 2010

They also have free ebooks on social media marketing! Mike Volpe - HubSpot Says: September 1st, 2010 at 6:06 pm Thanks for voting for HubSpot! Zuly Gonzalez Says: August 31st, 2010 at 11:45 pm What a great idea! Now you’ve inspired me to do something! The site is still very new, so there aren’t a lot of users yet.

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Writtent Blog

NOVEMBER 15, 2013

Maggie Hibma of HubSpot recommends immersing yourself in industry news every day, even if it’s your day off our you’re on vacation. It doesn’t need to be a full-length eBook, but simply writing for 10-15 minutes can help you keep your skills up. Literary experts have known for decades that successful authors read a ton.

Content 95

Content Hubspot Curation Survey 95

Pixlee

DECEMBER 13, 2021

However you design a membership program, you can offer sample items, free products, special discounts, exclusive merch, tickets to company events, access to reports, ebooks, and more. On a similar note, Mark loves content and contributes to several authoritative blogs like HubSpot , CoSchedule , Foundr , etc.

Strategy 52

Strategy UGC Brands Apparel 52

Writtent Blog

JANUARY 23, 2015

It happens when I read blogs like this one from Writtent’s very own Karri Stover or from HubSpot’s Marketing Blog. Corey Eridon at HubSpot writes that “the product or service isn’t what makes a lead want to be your customer–it’s a solution to their problem that people care about.”

Hubspot 40

Hubspot Research Class eBook 40

Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. Essentially, marketers need to (carefully and tactfully) advertise on their own blogs. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Writtent Blog

APRIL 16, 2013

Sensationalism: According to HubSpot , big claims and wacky ideas pique readers’ curiosity. There are as many ways of approaching a title as there are stars in the sky. Here are some of the more common approaches that can help you attract more readers. Just make sure you back up your claims in the content, and be wary about dropping names.

Hubspot 104

Hubspot Social Media Management Flickr eBook 104

Writtent Blog

OCTOBER 7, 2013

Plus, communicating with your team members about blogs, eBooks, and other marketing materials is as easy as commenting on a Facebook status. HubSpot Editorial Calendar. If you’re just starting to warm up to the idea of using editorial calendar tools in the first place, HubSpot’s free template might be the right starting place.

SocialCast 111

SocialCast Tools Price Collaboration 111

ProBlogger

MAY 16, 2012

At the bottom of every post on Hubspot is a call to action that gives readers more information on how to be better at social media and internet marketing. What’s remarkable about Hubspot’s call to actions is their relevance. Create a relevant offer. Creating relevant offers isn’t something that can be done right away. The bottom line.

Hubspot 42

Hubspot eBook Apparel Journal 42

Writtent Blog

JULY 25, 2013

The following example from the HubSpot blog illustrates how the company is able to promote their content assets , while providing distinct value to prospects, by creating a text call-to-action : Image credit: HubSpot. Promoting an irrelevant eBook can feel like a push tactic to your readers, or simply be ignored.

Comparison 79

Comparison Hubspot Pharmaceuticals Education 79

Social Media Strategies Summit

NOVEMBER 28, 2022

If your call to action is to download an ebook, the landing page should send you somewhere like this: Image source. HubSpot understands Facebook’s B2B lead generation potential. Don’t send Facebook users to your homepage. The (Written) Bones of a Great Facebook Ad. Headline —A quick rundown of what you’re offering. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Writtent Blog

DECEMBER 22, 2013

This well-respected and massively-attended conference plans to feature Rebecca Corliss of HubSpot, Jim Newcomb of Boeing, and a host of other bright minds from major brands covering everything you need to set, reach, and measure your social media goals. The Social Media Strategies Summit – February 4-6, 2014. IRCE: Forward Mobility.

Conference 60

Conference Marketing Education Hubspot 60

ProBlogger

AUGUST 20, 2012

Kip Bodnar of HubSpot says of Flipboard , “This application and others like Pulse take information from news sources and social networks like Twitter and Facebook and display them in the form of a digital magazine, instead of boring lists of headlines like most RSS readers.”. Why not become part of their audience?

Trends 42

Trends Social Media Flipboard Tips 42

Writtent Blog

JUNE 26, 2013

What if you’ve written a brilliant eBook, sent a link to your entire email list, engaged in hardcore eBook promotion, and no one is downloading it? We’ve compiled some of the most common reasons marketing offers fail, as well as insights on how you can take your eBook promotion from fizzle to sizzle: 1. Your Covers Are Terrible.

eBook 84

eBook Hubspot Metrics MySpace 84

Kikolani

OCTOBER 27, 2015

Portent and Hubspot idea generators can help writers generate and use creative headlines to attract more audience to their blog posts. He can condensate everything correctly, but he can also write an entire eBook if necessary. The writer can transmit the right message exactly in the number of words required.

Content 60

Content Marketing Skills Engineering 60

Writtent Blog

NOVEMBER 17, 2023

A great example of this is HubSpot, an internet marketing software company. HubSpot’s blog covers everything from email marketing to SEO to landing pages to analytics, and they’ve written plenty of ultimate guides for a wide variety of subtopics, which they offer as free resources in exchange for email addresses.

FAQ 98

FAQ Case Study Hubspot eBook 98

Webbiquity SMM

OCTOBER 16, 2012

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Twitter Facts. There are 1.5

Social Media 229

Social Media Hubspot B2B Marketing 229

Writtent Blog

JULY 17, 2013

Startups and companies in the earliest planning phases don’t get a free pass from interviewing, though – Ellie Mirman of HubSpot recommends using Craigslist or a similar service to find appropriate members of the public to interview. Image credit: Ambro/freedigitalphotos.net.

Sample 99

Sample Samples Research Company 99

ProBlogger

NOVEMBER 20, 2015

How to Create the Right Content at the Right Time: 6 Tips to Get You Started // HubSpot. Well there’s something different to your standard free report/eBook/printable opt-in! Awesome basic tips to help you stay in the know if being current and timely and blogging on trends is your thing. A whole course.

Hubspot 20

Hubspot eBook Course Google 20