New Social Media Research Uncovers the Big Problem for Businesses
Convince & Convert
JANUARY 4, 2015
In Q4 2014, Hubspot released new research called The Social Lifecycle. Several interesting findings in this research, and I was particularly intrigued because the new book I am working on focuses on the impact of speed on business and society. According to Hubspot, consumers expect brands to be on almost 3.5 different social platforms. click to tweet. social platforms.
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
Keyword research is a fundamental part of content marketing. . Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. The valuable insights offered by keyword research will inform your strategic process by identifying exactly what your customers want, need, and are concerned about. What to do?
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) HubSpot ). HubSpot ). HubSpot ). Digital marketing budgets continue to rise, often at the expense of offline advertising spend. Image credit: MarketingProfs. combined. combined.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Large Enterprise Social Media Research, Facts and Statistics Inc. Oh yeah.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 83% of B2B buyers research online before making a purchase.
16 Tips on LinkedIn From Hubspot Seminar
OCTOBER 24, 2012
I enjoy Hubspot webinars and today was on LinkedIn - here are my live tweets, I thought that I would share as a reminder for us all - I have left as tweets so as to get the information out to you all as soon as possible. HubSpot seminar says check out empire avenue as a source of great info/connection. Listening to @ HubSpot seminar key point linked in is a great b2b environment.don't mistake it for B2C . Don't forget to be honest, you will be researched so don't tell porkies on your profile. Keep on topic).
Is Inbound Marketing Actually Profitable or Just a Slogan
Convince & Convert
AUGUST 27, 2014
Yesterday, HubSpot, the creator of the term “Inbound Marketing,” filed for an IPO. It was our first detailed look into the financial health of HubSpot, and after reading it pretty carefully, I am left with a provocative question. Hubspot has been around since 2006, and their S-1 details financial information from 2009. Maybe you will be, too.
B2B Marketing Stats from HubSpot’s Marketing Data Box
MAY 16, 2011
HubSpot last week released the Marketing Data Box , a 3.4 You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself. Marketing Research Social Media Marketing b2b marketing statistics b2b trade magazines cost per lead Google vs. Facebook HubSpot mobile email QR codes smart phones The Marketing Data BoxContent aggregation ?). Email.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. HubSpot ). HubSpot ).
The Four Skills Digital Marketers Need Today
MAY 13, 2015
Today, 90 percent of marketers don’t feel equipped to navigate the digital landscape, but in my research I found that 93 percent of marketing jobs require a digital skill set. SEMRush offers the tools to analyze and research your competitors’ keywords and discover new competitors, localize your ad campaigns, and find the right keywords for SEO and PPC campaigns. Are you keeping up?
6 Reasons a Blog Should be the Center of Any Social Content Strategy
JUNE 4, 2012
Recent research shows that only 37% of the Inc. According to research from HubSpot , “Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. Business Blogging Content Marketing Social Media Marketing 79% more twitter followers blog adoption Fortune 100 fresh content HubSpot Inc. Search engine optimization (SEO).
How Much Content Is Enough For Your Blog? [Study]
SEPTEMBER 28, 2011
In the following post, I will share some research findings on optimal frequency of blog posts for customer acquisition and how to ensure that the frequency is maintained. found an interesting research by Hubspot which explains this in great detail. According to Hubspot, this happens after 52 posts. What you should do. How does the posting frequency affect the traffic?
28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy
JULY 9, 2013
As HubSpot’s Corey Eridon points out, nimbleness is a state of mind, which requires being able to quickly adapt to new changes and trends. Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. Trust us, you’ll be unstoppable: Research Reports. 1. Case Studies. 9.
Five Step Process for Using the Social Web
MAY 24, 2012
Not to be on every platform, but based on your research, to start there. We use both Google analytics and Clicky at Arment Dietrich , but use InfusionSoft for Spin Sucks Pro and Hubspot for clients to generate leads, measure results, and figure out what’s working and what’s not. ” This makes my blood boil. If he or she did, they would never advise this. Listen.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). Before founding InfiniEDGE, she served on the board of the Ascension Chamber of Commerce and worked with IBM and the Pennington Biomedical Research Center. Stacey Acevero. sacevero. Abby Bailey.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
The brilliant Shel Holtz explains how organizations can tap into the power of Google+ circles for content marketing, completely apart from brand pages, noting “I’m skeptical about brand pages, since research indicates most people connect with Facebook’s version only to learn about coupons, discounts and special offers.” It’s the fastest-growing social network ever.
Email Marketing: The Customer-Centric Culture Failure
MARCH 8, 2012
Blog Connected marketing Email marketing Inbound marketing Research customer-centricity Econsultancy email marketing HubSpot personalization ROI segmentationEarlier this week, I received Econsultancy’s Email Marketing Industry Census 2012 report. It shows email is still seen as a channel with a good return, with 70% of company respondents (thus, no agencies) saying ROI of email marketing is ‘excellent’ or ‘good’ Email ranks second after SEO, when it concerns reported ROI and this [.].
Riding the Social Media Struggle Bus? You’re Not Alone
APRIL 11, 2012
Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Image credit: The Far Side. And understand that if that’s the case, you’re not alone.
Sales 2.0: Shortening Sales Cycles Means Focussing On The Social Buying Process
Social Marketing Forum
DECEMBER 13, 2010
Research Sales B2B buying process George Silverman HubSpot OneSource Outsell Sales 2.0 Trust is a crucial element in speeding up the purchasing decision. Shortening the sales cycles is important because it leads to higher profit but also because sales cycles (certainly in B2B) appear to be longer than before. sales cycles word-of-mouth
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
58% of buyers say they spend more time researching than in the past; 53% rely more on peer recommendations; and 65% said the winning vendor’s content had a significant impact. HubSpot ). HubSpot ). HubSpot ). HubSpot ). HubSpot ). HubSpot ). 25% say they receive these unwanted calls and texts at least weekly. ( Pew Research Center ).
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. The Ultimate List: 100+ Facebook Statistics [Infographics] by HubSpot Blog.
3 Ways to Engage Your Team and Improve Your Blog
Convince & Convert
JUNE 4, 2014
Another great example is HubSpot. HubSpot allows all of its employees to contribute to its company blog. Perhaps your research lead can take a frequently asked customer question and respond to it. Content Marketing blog rescue blogging company culture content marketing content planning editorial approach employee advocacy hubspot southwest team of people.
6 Proven Strategies for Successfully Promoting Content Across Social Media
MAY 18, 2016
You’ve crafted the perfect blog post : Well-researched, SEO optimized, contains the ideal keyword ratio with trustworthy outbound and internal links, and it even has a nifty infographic that you spent hours to create. great example of this is when HubSpot reached out to us with an opportunity to partner up on a social media content calendar template. Let’s jump in! . 1.
The Dirty Dozen Top 12 Social Media Mistakes to Avoid
APRIL 19, 2011
There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. Failing to LISTEN.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following. Ways to Not Get ReTweeted by HubSpot Blog. These are direct marketing nirvana numbers, Daniel Flamberg dissects research to isolate the seven most common uses of Twitter. How can I get more retweets?
Why B2B Marketing Must Embrace Ninja Customers
Convince & Convert
JANUARY 19, 2014
The role of the salesperson is now to answer specific questions capably and quickly , and to close deals that became possible due to the self-serve research performed by the customer. Youtility B2B content marketing b2b marketing hubspot life technologies self-serve information youtility Image from BigStock.com. We used to talk to a real person as a first step. To learn more. Not now.
10 Tips to Become a More Successful PR Pro
NOVEMBER 3, 2010
Research their past stories and fine tune your pitch to appeal to their audience. Take an online certification like HubSpot’s Inbound Marketing Certification. Tags: Communication Forsythe Technology HARO HubSpot IABC Jeremy Porter Journalist Tweets Knowledge Enthusiast Matthew Royse MediaOnTwitter Muck Rack NewsBasis pitch PR PR Daily PRSA Ragan Social Media Club tips Twitter chats Guest post by Matthew Royse , author of Knowledge Enthusiast. In today’s ultra-competitive PR world you need to find ways to stand out. hope they help you, too. Do your homework. Prioritize.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
journalist is conducting research for a story…finds your blog…is impressed by the facts and knowledge conveyed and wants to learn more. The “ROI of social media (or lack thereof) is a hot, and still hotly contested, topic. summarized arguments from both sides a few months ago in The Social Media ROI Debate. All of the old measurements are moot.. Here are 20 ideas.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. “Increased frequency of blogging correlates with increased customer acquisition, according to…HubSpot. And their competition. And…even social media itself.
How Social Media, Content Transform Marketing from Expense to Investment
JUNE 25, 2012
online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Content Marketing Social Media Marketing blogging demand geneation techniques HubSpot inbound marketing lead generation RSS SEM SEO SlideShare social networking trade shows Vimeo webinars webiste chatPhoto credit: DIY Marketers.
Why Content Marketers Need Better Statistics
Convince & Convert
JANUARY 28, 2014
didn’t have access to any paid research resources like JSTOR or a real library. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. I’ve spent many hours combing through a network of poorly cited website and blog statistics hunting for the original source. Image via BigStockPhoto.com. Wrong.
Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. From a pure competitive research standpoint, gShift isn’t quite as robust as a tool like SEMRush (which provides AdWords keywords and click costs in addition to complete target organic keywords), but it does offer significant integrated functionality nonetheless. Features.
Will The Rise of the Photo Apps Kill the Written Word?
Convince & Convert
FEBRUARY 14, 2012
2011 study by the Center for Marketing Research at the University of Massachusetts Dartmouth researching social media usage by Inc 500 companies (who have a strong usage of social media generally) found that the use of blogging had dropped to 37% from 50% the year before. Blogging and Content Creation pinterest blogging ekaterina walter Guest Posts hubspot instagram intel
Recent Research Reveals Best Time to Post on Social Media
PWB Marketing Blog
APRIL 18, 2011
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Use LinkedIn to help sell product, expand your networks, grow your business and gain free publicity,” Martine Hunter lists more than two dozen tactics to more fully engage on LinkedIn, such as conducting market research with Polls, sharing survey results with contacts, and “Check connections’ locations before traveling so you can meet with those in the city where you’re heading.”
Five Awesome B2B Social Media Statistics
PWB Marketing Blog
AUGUST 24, 2011
We had some parameters: We wanted to find recent research no older than last year. The social landscape changes so rapidly we wanted the latest research we could get. Source: Hubspot, State of Inbound Marketing Lead Generation Report, 2010. Source: Hubspot, State of Inbound Marketing Report, 2011. Do you think social media isn’t for B2B organizations? Think again.
30 Resources and Tips for Using Pinterest to Market Your Business
FEBRUARY 18, 2012
Pinterest: Everything You Need To Know Is In This Massive Post Francisco Rosales of Social Mouths explains Pinterest from soup to nuts: What it is; demographics; how to use it for content marketing, promotions, and market research; integrating Pinterest into your website; and more. People like to collect things. Sports memorabilia, carnival glass, stuffed animals, you name it.
Does My Business Need to be on Twitter?
FEBRUARY 26, 2014
Here’s more great reading on this: Twitter Research By Dan Zarrella of Hubspot [Charts]. Research has shown that ‘Please Retweet’ has a 51% retweet rate, while ‘PleaseRT’ has a 39% retweet rate. There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers. Be available to your audience instantly 24/7.
Current Inbound Marketing Trends: 10 Things You Didn’t Expect
MAY 9, 2013
One of the most-discussed topics among marketers right now is the recent release of marketing automation software provider HubSpot’s annual report. Join us as we reveal the facts, stats and current marketing trends that shocked us in HubSpot’s 2013 State of Inbound Marketing Annual Report : 1. Did you read HubSpot’s 2013 State of Inbound Marketing report? Organic Search Rules.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
Image credit: HubSpot. How to Build an Unbeatable Content Marketing Plan by HubSpot. Marketing Research Chart: What content sources do customers trust? The Content Preferences of B2B Marketers [New Research & Infographic] by The Kapost Blog. 23 Types of Lead Gen Content to Put Behind Your Landing Pages by HubSpot. These writers face the same challenge. Cohen.
Director of Content Tipped as Top New Marketing Job in 2014
OCTOBER 14, 2013
According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don’t have this in place. Know how to research the landscape around the brand. Content creation based on insights gleaned from your research.
How 8 Departments That Aren’t Marketing Can Use Social Media
JUNE 1, 2016
But don’t renounce wire services just yet: according to HubSpot, traditional press releases are syndicated 20% more often than social media ones. According to research from Social Centered Selling and a Sales Guy , reps who incorporate social media into their process meet their quotas 23% more often than reps who don’t. Whole Foods has gone all in on social media. Great! Engineering.
6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More
JUNE 12, 2016
There is a lot of great advice on how to grow your followers on social media (much of which I’ll relay below), and at Buffer we’ve always been interested in the research behind the advice. Before we get into the research-backed methods for growing your followers, I wanted to start off with a quick outline of some best practices for follower growth. Here are the Big 10: .