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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring.

Retail 109
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What Is KakaoTalk? The Mobile Messaging App on the Rise

Hootsuite

It’s a free mobile service that offers text messaging, voice and video calls, group chats and more. They’re so popular, they even have their own branded retail stores throughout South Korea. Kakao Friends retail store via Universal Beijing. Download the app. What is KakaoTalk? Try it free today. Get Started.

Mobile 83
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Simple Ways to Promote Online Data Safety

The Realtime Report

Downloading apps to your tablet, computer, or mobile device can open up risks of malware or viruses. If a company doesn’t have its security measures published, it could be a red flag. This could indicate the retailer may not be a legitimate entity and is only looking to make it rich. Invest in App Security Measures.

Data 91
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Should Brands Give Up on QR Codes?

Mindjumpers

The Korean retail chain Emart launched a campaign to increase their sales during lunchtime between 12pm and 1pm, as their sales decreased drastically during this hour. Spanish railway company offers download for their passengers. Emart SunnySale Campaign. Their solution to the problem was to build a sundial with the shape of a QR code.

Brands 269
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How To Think About Mobile Advertising

Twist Image

Mobile ads are not Internet ads. Mobile ads are not like other ads. As a consumer, how often have you clicked on a mobile ad. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. It could be a download or any form of lead generation.

Mobile 40
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How to Create a Social Media Posting Schedule (Free Template and Tools)

Hootsuite

Bonus: Download a free, customizable social media schedule template to easily plan and organize all your posts in advance. Retail: Tuesday, Thursday, and Friday, 12 p.m. Non-retail E-commerce: Thursday, 4 p.m. For example, you can manage your scheduled social media posts for your mobile device using the Hootsuite app.

Template 145
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Snapchat Insights: How to Use the Analytics Tool (And What to Track)

Hootsuite

Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. Go to the App Store (for Apple iOS) or the Google Play Store (for Android) and download the app to your device (if you haven’t done so already!). What is Snapchat Insights?

Analytics 144