Oktopost

FEBRUARY 24, 2022

” -Whitney Blankenship, from the webinar “What Does Employee Advocacy Bring to the Table for B2B Brands?” Check out B2B Marketing 101 for LinkedIn Social Selling. If you’re having trouble building your LinkedIn profile, consider joining LinkedIn groups that are relevant to your industry or target market.

B2B 171

B2B Brands LinkedIn Groups 171

Rebekah Radice

JULY 15, 2019

The great thing about thought leadership videos is the many ways you can go about creating them and bringing value: you can share some interesting facts or tips, create a webinar, and a lot more. You can even do an interview with a fellow expert or colleague in your niche like Jessika Phillips and Mike Gingerich do with NOW Marketing Group.

Types 119

Types Video Content Case Study 119

The Realtime Report

JANUARY 28, 2017

Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge. Most B2B marketers are still using a social media playbook developed by B2C companies.

B2B 91

B2B ROI Social Media Hashtag 91

Writtent Blog

JULY 15, 2014

What’s the best marketing you’ve ever encountered? Regardless, the marketing was probably far more than just content. In fact, reciprocity is at the very core of inbound marketing. Register for our free webinar. Maybe not to a sale, but to a test drive or a free demo. Offer a webinar with extremely limited spaces.

eBook 106

eBook Sample Samples Forums 106

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. Drive Social Media ROI with Content Marketing. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc.

ROI 138

ROI Social Media Social CRM Survey 138

Social Media Strategies Summit

JANUARY 5, 2023

To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers. 3% favor attending an in-person pitch or webinar. What does this tell us?

Trends 297

Trends Social Media UGC Marketing 297

Sprout Social

APRIL 9, 2020

One of the first things you learn as a marketer is that your audience is everything. It can help your brand enhance ad campaigns before they launch, create more impactful creative assets, understand which concepts steer your audience through the marketing funnel and so much more. . The seven lessons we’ll cover are….

Social Media 137

Social Media Collaboration Team Organization 137

Hootsuite

OCTOBER 28, 2019

The most important social media metrics for marketers. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Understanding this metric is important because, as a social marketer, you should always be working to expand your audience.

Metrics 112

Metrics Social Media CPM CPC 112

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Start Your Own Group on Specific Topic.

B2B 244

B2B LinkedIn Strategy Marketing 244

Waxing UnLyrical

NOVEMBER 23, 2010

I recently tried to get a big blogger to participate in a group blog project I am working on (in other words, an ask of far less magnitude than “write about me/my biz”). This is not the case with posts where someone has been given a demo of a product. As soon as I did my credibility would be shot. Do we really want that?

Class 184

Class Blogger Issues Review 184

Keyhole.co

JANUARY 4, 2022

Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. Both marketing and sales departments are using LinkedIn to attract and convert new business. These statistics highlight that you need a LinkedIn marketing plan.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Convince & Convert

MAY 27, 2010

Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. The More Things Change, The More Things Change | Social Media Marketing | [link] [link] Tena Hartwig great post featuring @bulbstorm! agencies, you should be experimenting with this too). These are exciting times at Bulb HQ!

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. You’re thinking that I’m crazy. But, I’m not.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Oktopost

APRIL 7, 2022

A sales funnel is a crucial part of any successful marketing strategy. Quick Jump Links: The Social Media Marketing Funnel: 3 Core Steps. During the consideration stage, focus on value-adds : What does your brand do better than any other brand on the market? How Social Media Integrates into the Sales Funnel. Step 3: Conversion.

Social Media 118

Social Media How To Metrics B2B 118

Hootsuite

MARCH 26, 2020

For more complex topics, webinars, workshops, and courses might be a better fit. For example, some of Hootsuite’s webinars include Best Practices for Using Search and Social Advertising Together and How to Build an Audience Driven Social Marketing Plan. A typical webinar is an online presentation held in real-time.

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Hosting Eventful Tips How To 145

Hootsuite

NOVEMBER 4, 2022

Our VP of Product Marketing and Brand Christine Buck sums it up perfectly: “Amplify lets us show what it’s like to work for Hootsuite through the eyes of the beholder, our employees.” All you social marketers: Make sure your recruiting team reads this section, so they know exactly how the sausage gets made. Request a Demo.

Company 103

Company HootSuite How To Meme 103

Sprout Social

APRIL 8, 2020

Whether you’re brand new to remote work or have been part of a remote team for awhile, conference calls, presentations and online demos are an essential part of small business day-to-day tasks, especially on the sales and marketing teams. Customer Demos. This is really popular for SaaS companies especially.

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Team Tips Notification Software 118

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. More Work Upfront, Less Ongoing What I love about this program (in addition to the eye-popping results): It’s rooted in helpfulness, not marketing.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Audiense

APRIL 26, 2018

One of the key questions when considering an influencer marketing strategy is whether to count on a single influential figure over a large audience or to have a large group of more modest influencers. Why choose a group of (niche) micro-influencers ? At this point, the group of influencers has become your target audience.

Influencer 103

Influencer Groups Groups Authentication 103

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. In fact, social is an integral component to successful B2B marketing. According to one report, 88% of the top B2B content marketers prioritize their audience’s needs over sales or promotional messages.

B2B 137

B2B Social Media Hashtag Press Release 137

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. It is also one of the most critical activities marketers engage in. Lead nurturing is the process through which marketers build relationships with newly acquired leads throughout the consumer journey.

B2B 165

B2B ROI Campaign Buy 165

Oktopost

JULY 23, 2020

When someone mentions “Content Marketing,” what are the first words that come to mind? Yes, but content marketing is much more than the sum of its parts. As many as 70% of B2B marketers use content marketing to generate leads. So what is content marketing , really? What is Content Marketing?

Content 169

Content B2B How To Types 169

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. You can also host one free webinar for 30 minutes with 10 attendees. Zoho Showtime.

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Conference Price Hosting Meeting 60

Convince & Convert

JULY 1, 2016

Welcome back to Marketing Marvels, where I’m pleased to welcome my friend Tim Hayden, Vice President of Marketing at Zignal Labs. Zignal provides an incredibly powerful suite of social listening tools to social media marketers. He is the Vice President of Marketing of Zignal Labs. Jay: Hey, everybody.

How To 113

How To Widget Trends Report 113

Convince & Convert

SEPTEMBER 21, 2010

More from Convince and Convert The Key to Social Media Success is Just 2 Letters Should Facebook Dominate Your Social Media Strategy 3 Ways Facebook is Killing Your Website Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect (..)

Social Media 155

Social Media Radian6 Strategy SM2 155

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. Managing all of these diverse responsibilities requires social media managers to develop a number of crucial marketing and marketing-adjacent social media skills. Communication.

Social Media Management 111

Social Media Management Skills Social Media Analysis 111

Kikolani

SEPTEMBER 10, 2010

5 links to boost your Facebook marketing leverage – Facebook marketing basics for green businesses – six main things to think about when planning your Facebook strategy. Mailing Lists / Making Money Online / Online Marketing. What the Gmail priority inbox means to marketers – how to get above the fold.

Mashup 116

Mashup Resources WordPress Press Release 116

Convince & Convert

JUNE 17, 2016

Welcome to episode four of my new show, Marketing Marvels. If your marketing team has several irons in the fire at all times, collaborating can be chaotic. You’ll get an inside look at Workfront’s features, plus a free trial offer just for Marketing Marvels viewers. Let me turn up the demo here. Thanks, Jay.

Project 60

Project Team Collaboration Review 60

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. Get a demo.”

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. Get a demo.”

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

agora pulse

SEPTEMBER 2, 2020

Here’s a step-by-step guide on how to start a social media marketing agency. . Want to start your own social media marketing agency? In this article, I’m sharing hacks and advice on how to start your social media marketing agency. How to Delight Clients at Your Social Media Marketing Agency. A Brief History.

Social Media 148

Social Media Marketing How To Tweetdeck 148

Convince & Convert

APRIL 27, 2012

There are a lot, especially younger demos have lots and lots of Facebook friends. Jay : Yeah, I did a webinar earlier today with our friends at ExactTarget. It is a symbiotic relationship, because the other group, celebrities, athletes, the other group that uses Twitter disproportionately are the media.

Insurance 115

Insurance Journal Research Hashtag 115

Convince & Convert

MARCH 16, 2010

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable. It allows a sniper vs. shotgun approach to marketing.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Sprout Social

AUGUST 30, 2023

Social media is much bigger than marketing and branding alone. Whether it’s done during onboarding or throughout the year—in person or via webinars—social media employee training removes many of the common barriers that prevent employees from getting involved, or prevent brands from encouraging them to.

Training 113

Training Social Media Brands Policies 113

Convince & Convert

APRIL 22, 2016

This is episode three of my new show: Marketing Marvels. It almost seems too simple: Utilizing your email signature, the thing that gets automatically attached to every single email you send, for marketing purposes. Learn more about Sigstr’s capabilities in this episode of Marketing Marvels and let me know what you think.

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Campaign Groups Groups Analytics 60

Convince & Convert

DECEMBER 30, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Here ya go.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Here ya go.

Types 60

Types Content Diagrams Posterous 60