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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144
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Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

Team 124
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Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

Team 100
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I Launched a New Product Based on a Viral TikTok Trend. Here’s Why It Worked—and How It Changed the Way I Do Business Forever

Buffer Social

If we did it well with a smart TikTok strategy behind it, we probably would have seen solid marketing results, be it a growth in followers or a bump in sales. Perhaps most importantly, though, we went to our retail partners with the idea to see what they thought.

Trends 75
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Back to School Social Media Trends

Ignite Social Media

As summer winds down, back-to-school season heats up, and retailers begin to accelerate awareness in late July through early August for the second-biggest shopping season of the year. On Pinterest, share time-saving tips to packing a delicious-yet-healthy midday meal. BTS, By the Numbers. 83 billion. OOTD Inspiration.

Trends 86
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Need to Fundraise? Stick With What Works!

SocialFish

Group members simply sell a selection of delicious cookie dough flavors from an order-taker, and collect their funds on the spot. Firstly, you get to offer your close friends and family delicious tasting cookie dough that everyone loves. The cookie dough is then delivered a few weeks later. Why this is a great fundraising idea.

Delicious 130
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Need to Fundraise? Stick With What Works!

SocialFish

Group members simply sell a selection of delicious cookie dough flavors from an order-taker, and collect their funds on the spot. Firstly, you get to offer your close friends and family delicious tasting cookie dough that everyone loves. The cookie dough is then delivered a few weeks later. Why this is a great fundraising idea.

Delicious 130