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Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

Influencer marketing has always been one of the most effective strategies for reaching new audiences. Coca-Cola Targets Can Thieves When Coca-Cola ’s marketing partners searched for a way to promote Coke Zero Sugar, they discovered that 40% of people admit to taking someone else’s food or drink.

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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. A free tool for finding the relative influence of any Twitter user.

Tools 206
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Tips on How PR Pros Can Create Social Media Success

Mindjumpers

Here, Twitter is an effective tool to connect with people following certain hashtags to engage in conversation with the online tribe. Therefore, it can be a good idea to use a blog aggregation tool such as Netvibes to create a dashboard of relevant content sources. What To Remember In Social Media Marketing & PR.

Netvibes 218
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Free Tools for Monitoring Hot Search Trends

Adam Sherk

You can also use keyword and reputation monitoring tools, real-time search tools and popular/meme lists for articles, tweets, social media submissions, etc. A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them.

Trends 146
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10 Social Media Marketing Basics for Budding Businesses

Sprout Social

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Chances are you can find them here.

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#SocialPR Spotlight: Dawn Buzynski

Waxing UnLyrical

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. My job is to provide my team with the tools and opportunities that leverage their individual strengths, and then allow them to excel in what they do best. It is a very powerful tool to use in social PR.

Delicious 163