Pam Moore

JUNE 30, 2019

This couldn't be further from the truth as social media utilizes your greatest asset which is time! The reality is achieving success inclusive of measurable business results using social media is not easy. It requires much more than hopping on the latest shiny social network, or knowing how to hit record on the Facebook Live video.

How To 113

How To Marketing Metrics ROI 113

Social Media Strategies Summit

APRIL 24, 2024

Instagram isn’t just one of the world’s biggest social networks. In turn, you’ll need to identify the Instagram metrics that significantly impact your desired business outcomes. Sure, that doesn’t sound great — but it’s way higher than the average engagement rates on Facebook and Twitter: Image source 4.

Metrics 137

Metrics Instagram Engagement Social Media 137

Visually SM

JULY 20, 2020

You just need to understand which ones work according to the audience and buyer persona definitions, adapting everything you need to make posts even more attractive and personalized. In this article, we will address the concept of interaction on social media and its application in the following topics: What is social media interaction?

Social Media 130

Social Media Engagement How To Social Networking 130

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Metrics 132

Metrics Strategy How To Tourism 132

SocMed Sean

JULY 9, 2018

Find the best time to analyze press releases from Facebook, Instagram, Twitter, Google+ and other networks. Develop ROI measurement metrics that can reveal more information than standard options. According to one study , social networking increases users’ online and offline activities by 30%, and user retention by 17%.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Pam Moore

JANUARY 28, 2019

Plus, trying to keep up with the rate of innovation happening on the top social networks is a job in itself. The only guarantee we have in the digital and social landscape of today is change! Social networks such as Facebook has substantial control over how brands communicate with their customers and audience.

Social Media 113

Social Media Marketing How To Template 113

Unmetric

NOVEMBER 12, 2019

Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. Sure, in the early days of social media, brands were obsessed with growing their audience size to be bigger than their competition. There is some truth to that. But it’s also a myopic view. Continuing your analysis.

Social Media 84

Social Media Analysis How To Analytics 84

Waxing UnLyrical

MARCH 31, 2019

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). I think anyone who has had any experiences in social PR has had their own personal mini Fyre Island incidents. Can AI Improve PR?

Analytics 164

Analytics Influencer Issues Metrics 164

Pam Moore

DECEMBER 19, 2017

The only guarantee we have with Facebook and any of the other top social networks such as LinkedIn, Twitter, and Instagram is change. Just as soon as you think you have your savvy marketing hands around a Facebook marketing strategy, things shift right underneath your social feet. So where do you start?

Facebook 166

Facebook Marketing Training Template 166

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Union Metrics Union Metrics is a social media analytics tool that offers social media metrics, keyword listening, campaign reporting, and competitive analysis.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JANUARY 27, 2021

Looking at engagement metrics such as watch time and views, you have a simplified snapshot of your overall performance. Although these metrics aren’t the end-all, be-all of your YouTube Analytics, they’re vital for fine-tuning your video strategy. Think of it as YouTube’s version of the Google Analytics homepage. The Watch Time Report.

Analytics 139

Analytics YouTube Video Embedding 139

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 126

Twitter Metrics Social CRM Consultant 126

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. To hashtag or not to hashtag?

Hashtag 118

Hashtag How To Guidelines Telecommunications 118

Direct Marketing Observations

OCTOBER 4, 2017

Over the past 7-8 years, the act of truly conversing has slowly dissipated on most social networks, Twitter in particular. On other networks, however, see Snap for example, the act of communicating has escalated and changed. Beyond that, companies became enamored with vanity metrics. It’s average. Engagement?

B2B 100

B2B Conversation Social Media Strategy 100

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? For example, LinkedIn is used primarily for business networking, job searches and highly-focused B2B advertising.

How To 168

How To B2B Social Networking Apple 168

Pam Moore

JANUARY 8, 2019

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Definition of content marketing. Using content mediums such a video marketing, podcasting, blogging, and social networking. Episode Highlights.

Content 112

Content Marketing Training Template 112

Pam Moore

DECEMBER 22, 2019

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Definition of content marketing. Using content mediums such a video marketing, podcasting, blogging, and social networking. Episode Highlights.

Content 78

Content Marketing Template Templates 78

Adam Sherk

OCTOBER 20, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

Press Release 145

Press Release Twitter URL RSS 145

Pam Moore

SEPTEMBER 14, 2018

It doesn’t and can’t give you everything you need to build out a social media, digital marketing, or branding strategy, plan, metrics or path to success for everything you do online. The same thing goes for most of the content you will find in the digital and social space… it’s often one-off content. Here’s why. We can help. .

Social Media 163

Social Media Marketing Training Industry 163

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Hootsuite

FEBRUARY 16, 2021

Owly links are secure, and they also track the metrics you need to see how well your content is converting. (Ok, Source free photos & crop them to social network dimensions. And as of 2021, you can also access your Instagram DMs in Hootsuite Inbox, alongside comments, replies and DMs from Facebook, Twitter and LinkedIn.

HootSuite 140

HootSuite Features URL Template 140

yMarketingMatters

JANUARY 10, 2014

Social Media Advertising. Set aside a budget in your 2014 plan for social media advertising. To make headway on Facebook, Twitter, YouTube, you can no longer rely on organic growth alone , it’s too slow. Blogging helps your social media efforts. Social media can also be measured in definitive sales!

Social Media 277

Social Media Tips Marketing Mobile 277

Pam Moore

DECEMBER 30, 2019

If you answer yes to this question, you definitely are reading the right blog post today! It's easy for marketing and business leaders to get caught up in the whirlwind of social media and content marketing vanity metrics. You need a structured plan to be successful using social media.

Brands 78

Brands Content Training Template 78

Pam Moore

AUGUST 31, 2018

You definitely landed on the right blog post today as I am going to help you. This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc.

Social Media 147

Social Media Training Startup Team 147

Waxing UnLyrical

NOVEMBER 27, 2012

Of the alternative metrics that are (slowly) replacing AVE, measurements of engagement seem to be the most readily accepted. As with any social network, it takes a while for the best measurement tools to sort out, and even then, (as always) you need to pick the tool that best measures what you are looking to measure.

Analysis 198

Analysis Metrics Questions Communities 198

Waxing UnLyrical

AUGUST 7, 2015

That no matter how good it is, how it is disseminated and received in social channels has a lot to do with whether or not your story will get play. What is that if not the definition of “authoritative”? Changing interactions, changing metrics. So those were part of your core suite of metrics.

Content 100

Content Metrics Lurker System 100

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Hootsuite

AUGUST 18, 2020

Contrary to popular belief, that block of text underneath your video isn’t just a place to link to your socials (although you should definitely do that, too.) Another key performance metric for the algorithm is view duration. Schedule videos and moderate comments in the same place you manage all your other social networks.

YouTube 145

YouTube HootSuite Metadata Notification 145

Pam Moore

SEPTEMBER 9, 2020

If yes, you definitely landed on the right blog post today. The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. The bottom of the funnel is where your dream customer has definitely narrowed down their top favorite brands. Bottom of Funnel.

Conversation 78

Conversation Template Templates Marketing 78

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”? 3 reasons Google+ is not a social network by iMedia Connection. Google+ Guides and Tips.

Google 216

Google Tips Bookmarklet SEO 216

Pam Moore

SEPTEMBER 14, 2018

It doesn’t and can’t give you everything you need to build out a social media, digital marketing, or branding strategy, plan, metrics or path to success for everything you do online. The same thing goes for most of the content you will find in the digital and social space… it’s often one-off content. Here’s why. We can help. .

Social Media 103

Social Media Marketing Training Industry 103

Keyhole.co

NOVEMBER 6, 2022

With Keyhole, users can monitor all their competitors at the same time, getting key benchmarking metrics as well as competitive intelligence to help them beat the competition. Pros: Integrated access to social media tracking. Related Topic: A Brand’s Definite Guide to Social Media Listening. Try Comparisons Today.

Tools 52

Tools Social Media Sentiment Price 52

Convince & Convert

APRIL 11, 2011

The 5 Dangerous Realities of Social Media. summary of my keynote at Get Social PRSSA ). The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing , the money guys have shown up on the scene – right on cue. billion in the U.S.

Social Media 154

Social Media Press Release Metrics Aggregator 154

Sprout Social

AUGUST 26, 2016

Testing and measuring content and post types across social networks is the best way to see what resonates with your audience. This week at #SproutChat , we discussed what content strategies work best for each popular social network. Engaging on Facebook & Twitter. Engaging on Instagram. mwsvKd4bFm. SproutChat.

Engagement 40

Engagement Content Metrics Hashtag 40

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Kikolani

MARCH 4, 2011

Google bounce rates : the untold story – the definition of a bounce, and why this is not a good metric for bloggers. Social Media / Social Networking. Is Quora the next big social media site ? The only social media metrics that matter – at least when it comes to ROI.

Mashup 152

Mashup Resources Remix ROI 152