Sherrilynne Starkie

APRIL 6, 2018

Top five: social networks are cleaning up their acts. In this week's top 5 must-know social media news, we see major social networks rolling out initiatives to protect privacy and increase transparency. Facebook, LinkedIn, Twitter and Pinterest are all featured. Twitter has suspended 1.2 followers .

Social Networking 80

Social Networking Wikipedia API Small Business 80

Keyhole.co

NOVEMBER 7, 2023

The challenge to engage effectively on Twitter goes beyond wit. This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. However, this analytical approach is not merely about data aggregation.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Oktopost

JULY 5, 2017

So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. How can you measure and demonstrate the true impact of your B2B social media marketing efforts? What’s next?

B2B 109

B2B Metrics Social Media Marketing 109

Pam Moore

SEPTEMBER 2, 2016

” Unfortunately, there are far too many “experts” online touting that you must be on every new shiny object and social network. You do not need to treat every social network equal nor spend the same amount of time and investment on every social network.

Social Networking 113

Social Networking Strategy Analysis ROI 113

Webbiquity SMM

MAY 9, 2023

Each objective requires a different approach and set of metrics to track progress. For instance, as 91% of marketers do business on social media, creating brand awareness is one of their primary concerns. Image credit: Twitter Here’s how Sprout Social is doing it. Or all of them? How do you know your tactics are working?

Social Media 267

Social Media Tips Marketing HootSuite 267

Sherrilynne Starkie

MARCH 8, 2015

In a startling admission by Twitter apparently, one in five users never actually tweet. Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC).

Twitter 150

Twitter Metrics ROI Social Networking 150

Sprout Social

OCTOBER 4, 2016

The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes.

Aggregator 84

Aggregator Social Networking Groups Groups 84

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets.

Metrics 112

Metrics Social Media CPM CPC 112

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Of the 9.8%

B2B 154

B2B Research Twitter Marketing 154

The Realtime Report

JANUARY 18, 2013

The #RLTM Scoreboard: Social Networking Stats for the Week. Twitter: over 500 million users. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Facebook: 1 billion active users. via Facebook. via Twopcharts. via TechCrunch.

Social Networking 168

Social Networking Activities Instagram Tumblr 168

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Utilize social media targeting. Guest post by Samantha Waites. Source: Pixabay.

Social Media 205

Social Media Tips Metrics B2B 205

Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. Twitter mentions are a key way customers interact with brands on the platform. That’s why it’s important that you get a handle on Twitter mentions.

Twitter 145

Twitter HootSuite Notification Analytics 145

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. How and why you measure social media engagement is critical for success. How and why you measure social media engagement is critical for success. What are the metrics that drive your business? Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. How and why you measure social media engagement is critical for success. How and why you measure social media engagement is critical for success. What are the metrics that drive your business? Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Buffer Social

JUNE 26, 2017

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’ve got a social media strategy in place and a plan in mind.

Social Networking 112

Social Networking Widget How To URL 112

Pam Moore

JUNE 30, 2019

This couldn't be further from the truth as social media utilizes your greatest asset which is time! The reality is achieving success inclusive of measurable business results using social media is not easy. It requires much more than hopping on the latest shiny social network, or knowing how to hit record on the Facebook Live video.

Metrics 60

Metrics How To Marketing ROI 60

Social Media Marketing

APRIL 11, 2013

I received an email recently that contained an analysis of a high-profile Silicon Valley executive’s Twitter followers, as performed by PeekAnalytics. Rather than reporting on a third person’s Twitter followers, I thought it might be more interesting (to me, at least) to take a look at a breakdown of my own Twitter followers.

Analytics 164

Analytics Twitter Automotive Class 164

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Get to Know Your Twitter Activity Dashboard.

Metrics 40

Metrics Twitter Comparison Report 40

Social Media Strategies Summit

APRIL 24, 2024

Instagram isn’t just one of the world’s biggest social networks. In turn, you’ll need to identify the Instagram metrics that significantly impact your desired business outcomes. Sure, that doesn’t sound great — but it’s way higher than the average engagement rates on Facebook and Twitter: Image source 4.

Metrics 130

Metrics Instagram Engagement Social Media 130

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Strategy 109

Strategy Tips Twitter Marketing 109

Socialized

FEBRUARY 10, 2021

How to decide an appropriate persona of the customer and myself for using Social Media? Before you link to your audiences in social networks, you need to consider and identify them. Question yourself precisely what you want to achieve in social media for the “specific” aspect of a SMART target.

Questions 130

Questions Social Media Social Networking Metrics 130

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI.

Analytics 72

Analytics Tools Twitter Hashtag 72

Webbiquity SMM

DECEMBER 20, 2011

Similarly, in social media marketing, there are numerous intermediate “process” measures that don’t fit into an ROI equation, but which are vital in optimizing social media efforts in order to minimize “I” and maximize “R.” Nine Blog Metrics. Social media/network-referred traffic. Six Twitter Metrics.

Social Media 194

Social Media Metrics ROI Klout 194

Saying It Social

AUGUST 27, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Track the Online Metrics that Matter and Sales Isn’t One of Them Unless you have all the clients you could possibly want right now you’ve probably heard you should be online marketing.

Metrics 120

Metrics StumbleUpon Digg Reddit 120

Pam Moore

JULY 5, 2017

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? 10 Google Analytics metrics you should be paying close attention to on a regular basis. How to know the value of traffic from social networks such as Twitter, LinkedIn and Facebook.

Analytics 167

Analytics Google Metrics ROI 167

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Metrics 130

Metrics Strategy How To Tourism 130

Sprout Social

OCTOBER 12, 2020

Social marketers know this—according to the latest Sprout Social Index , 69% of marketers say their primary goal for social is increasing brand awareness. There are plenty of brands out there finding creative ways to stand out on social platforms, especially on Twitter. hey @duolingo , i'm coming for your ass.

Content 143

Content Metrics UGC Conversation 143

Proactive Report

OCTOBER 21, 2013

One of the areas of concern to small businesses is how to measure their social media activity. Here are few suggested metrics: Activity on each social platform: Most small businesses have limited time and resources. For daily Digital PR tips and insights follow me on: Twitter. Social Media Strategy'

Small Business 65

Small Business Metrics Social Media Hubspot 65

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. View this post on Instagram A post shared by Sprout Social (@sproutsocial) CTAs should also vary by platform.

Social Media 127

Social Media Template Templates Skills 127

Unmetric

JUNE 5, 2019

Users will be able to access competitive intelligence and benchmarks on five brands across three social networks – Facebook, Twitter and Instagram.

HootSuite 122

HootSuite Press Release Social Media Management Metrics 122

Sprout Social

JULY 5, 2016

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. While it’s true that engagement is extremely important, there’s another metric that goes hand in hand with it. In order to figure out how many people are seeing your Tweets, you need to track Twitter impressions.

Organization 93

Organization Twitter How To Hashtag 93

SocMed Sean

APRIL 1, 2012

1) How long have you been engaged in social networking and/or social media channels? Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube. 4) What social networks do you specialize in? Why are these networks right for my business?

Questions 280

Questions Social Media Pharmaceuticals Social Networking 280

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Sprout Social

DECEMBER 22, 2022

What is an engagement network? Simply put, engagement networks are shareable. These networks, like Facebook, Twitter and LinkedIn, are primed for community-building posts. After establishing the purpose of each network for our teams, it was time to set our goals. Loss: Scaling sustainably.

Strategy 108

Strategy Metrics Team Social Media 108

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Since each network is unique, start by looking at content across each individual social network.

Analysis 141

Analysis Strategy Sentiment Comparison 141

Ari Herzog

DECEMBER 4, 2010

It’s been 19 days since I announced and began an indefinite break from Twitter and Facebook. Please note that while I’ve broken up with Twitter in the past, I’d never spent time away from Facebook purposefully. Related posts: Bye Bye Facebook, Bye Bye Twitter. Reflecting on My Twitter Sabbatical, 1 Week In.

Twitter 151

Twitter Facebook Feed Feedly 151

Social Media Strategies Summit

FEBRUARY 1, 2024

Step #2: Gather Top-Level Social Media Data You’ve identified your competitors — now it’s time to find out what they’re doing on social media. Start by gathering the following top-level information and social media metrics : Which social networks are they on? How large is their following?

Analysis 184

Analysis Social Media How To Hashtag 184