Sprout Social

JANUARY 24, 2024

The magic of collaborating with influencers lies within their expertise—and brands should definitely learn from them while leveraging their social proof. Social data is the music sheet that guides their song—but instead of music notes, we’re using metrics.

Influencer 98

Influencer Brands Collaboration Authentication 98

Pam Moore

JUNE 30, 2019

This couldn't be further from the truth as social media utilizes your greatest asset which is time! The reality is achieving success inclusive of measurable business results using social media is not easy. It requires much more than hopping on the latest shiny social network, or knowing how to hit record on the Facebook Live video.

How To 113

How To Marketing Metrics ROI 113

Sprout Social

DECEMBER 22, 2022

After establishing the purpose of each network for our teams, it was time to set our goals. We set both hard and soft metrics for each platform so we knew exactly how to tailor content to reach our goals. Each network got an overall soft goal like reach, inspiration or amplification. Loss: Scaling sustainably. Moving forward.

Strategy 104

Strategy Metrics Team Social Media 104

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Metrics 132

Metrics Strategy How To Tourism 132

Sprout Social

JUNE 7, 2016

While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. Mention : See above definition. Tweet Impressions : See above definition.

Metrics 40

Metrics Twitter Comparison Report 40

Visually SM

JULY 20, 2020

You just need to understand which ones work according to the audience and buyer persona definitions, adapting everything you need to make posts even more attractive and personalized. In this article, we will address the concept of interaction on social media and its application in the following topics: What is social media interaction?

Social Media 130

Social Media Engagement How To Social Networking 130

Pam Moore

JANUARY 28, 2019

Plus, trying to keep up with the rate of innovation happening on the top social networks is a job in itself. The only guarantee we have in the digital and social landscape of today is change! Social networks such as Facebook has substantial control over how brands communicate with their customers and audience.

Social Media 113

Social Media Marketing How To Template 113

SocMed Sean

JULY 9, 2018

Develop ROI measurement metrics that can reveal more information than standard options. According to one study , social networking increases users’ online and offline activities by 30%, and user retention by 17%. Also, social media influences users’ behavior in the real world by 7%.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Waxing UnLyrical

MARCH 31, 2019

They need to quantify real engagement and impact beyond vanity metrics so they can better advise their brand partners. Further, metrics that determine the impact of social actions will improve and better explain how social actions, content and media coverage impact the larger marketing cycle.

Analytics 164

Analytics Influencer Issues Metrics 164

Sprout Social

JANUARY 27, 2021

Looking at engagement metrics such as watch time and views, you have a simplified snapshot of your overall performance. Although these metrics aren’t the end-all, be-all of your YouTube Analytics, they’re vital for fine-tuning your video strategy. Think of it as YouTube’s version of the Google Analytics homepage. The Watch Time Report.

Analytics 139

Analytics YouTube Video Embedding 139

Unmetric

NOVEMBER 12, 2019

Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. Sure, in the early days of social media, brands were obsessed with growing their audience size to be bigger than their competition. There is some truth to that. But it’s also a myopic view. Continuing your analysis.

Social Media 84

Social Media Analysis How To Analytics 84

Direct Marketing Observations

OCTOBER 4, 2017

Over the past 7-8 years, the act of truly conversing has slowly dissipated on most social networks, Twitter in particular. On other networks, however, see Snap for example, the act of communicating has escalated and changed. Beyond that, companies became enamored with vanity metrics. How many followers do they have?”.

B2B 100

B2B Conversation Social Media Strategy 100

Pam Moore

DECEMBER 19, 2017

The only guarantee we have with Facebook and any of the other top social networks such as LinkedIn, Twitter, and Instagram is change. Just as soon as you think you have your savvy marketing hands around a Facebook marketing strategy, things shift right underneath your social feet. So where do you start? Need more help?

Facebook 166

Facebook Marketing Training Template 166

Pam Moore

JANUARY 8, 2019

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Definition of content marketing. Using content mediums such a video marketing, podcasting, blogging, and social networking. Episode Highlights.

Content 112

Content Marketing Training Template 112

Pam Moore

DECEMBER 22, 2019

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Definition of content marketing. Using content mediums such a video marketing, podcasting, blogging, and social networking. Episode Highlights.

Content 78

Content Marketing Template Templates 78

Convince & Convert

AUGUST 8, 2019

The four most popular messaging apps already have more monthly active users than the four major social networks. It’s important not to confuse dark social with Facebook’s dark posts. If you’re a social media marketer and haven’t heard of dark posts, by all means add this excellent resource to your reading list.

Brands 155

Brands Analytics Consultant Data 155

Pam Moore

SEPTEMBER 14, 2018

It doesn’t and can’t give you everything you need to build out a social media, digital marketing, or branding strategy, plan, metrics or path to success for everything you do online. The same thing goes for most of the content you will find in the digital and social space… it’s often one-off content. Here’s why. Soundcloud.

Social Media 163

Social Media Marketing Training Industry 163

Pam Moore

AUGUST 31, 2018

You definitely landed on the right blog post today as I am going to help you. This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc.

Social Media 147

Social Media Training Startup Team 147

Keyhole.co

MARCH 9, 2023

Con: Because HubSpot does so many things, their social listening features aren’t as deep as some of the other tools on our list, and the Pricing: HubSpot’s social listening features are included in their Professional and Enterprise plans, starting at $800 USD per month. Pro: Union Metrics has many easy-to-use analytics dashboards.

Tools 84

Tools Sentiment Hubspot Price 84

Waxing UnLyrical

AUGUST 7, 2015

That no matter how good it is, how it is disseminated and received in social channels has a lot to do with whether or not your story will get play. What is that if not the definition of “authoritative”? Changing interactions, changing metrics. So those were part of your core suite of metrics.

Content 100

Content Metrics Lurker System 100

Direct Marketing Observations

FEBRUARY 21, 2012

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Clearly,social networking is not a fad but rather an activity that is being woven into the very fabric of the global Internet.

Data 197

Data Social Media Radian6 ROI 197

Pam Moore

SEPTEMBER 9, 2020

If yes, you definitely landed on the right blog post today. The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. The bottom of the funnel is where your dream customer has definitely narrowed down their top favorite brands. Bottom of Funnel.

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

DECEMBER 30, 2019

If you answer yes to this question, you definitely are reading the right blog post today! It's easy for marketing and business leaders to get caught up in the whirlwind of social media and content marketing vanity metrics. You need a structured plan to be successful using social media.

Brands 78

Brands Content Training Template 78

yMarketingMatters

JANUARY 10, 2014

Blogging helps your social media efforts. Every time you write a blog post, you’re creating content that people can share on social networks — Twitter, LinkedIn, Google+, Facebook, Pinterest — which helps expose your business to a new audience. Social media can also be measured in definitive sales!

Social Media 277

Social Media Tips Marketing Mobile 277

Waxing UnLyrical

NOVEMBER 27, 2012

Of the alternative metrics that are (slowly) replacing AVE, measurements of engagement seem to be the most readily accepted. As with any social network, it takes a while for the best measurement tools to sort out, and even then, (as always) you need to pick the tool that best measures what you are looking to measure.

Analysis 198

Analysis Metrics Questions Communities 198

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Hootsuite

FEBRUARY 16, 2021

Owly links are secure, and they also track the metrics you need to see how well your content is converting. (Ok, Source free photos & crop them to social network dimensions. Manual tagging is definitely useful, but it can be time-consuming and messages or posts might be missed. Polish your posts with vanity URLs.

HootSuite 140

HootSuite Features URL Template 140

Pam Moore

MARCH 29, 2017

This couldn’t be further from the truth as social media utilizes your greatest asset which is time! The reality is achieving success inclusive of measurable business results using social media is not easy. In this episode you will learn: How to define success for your social media efforts. Choosing metrics for success.

Social Media 60

Social Media Small Business ROI Analysis 60

Hootsuite

AUGUST 18, 2020

Contrary to popular belief, that block of text underneath your video isn’t just a place to link to your socials (although you should definitely do that, too.) Another key performance metric for the algorithm is view duration. Schedule videos and moderate comments in the same place you manage all your other social networks.

YouTube 145

YouTube HootSuite Metadata Notification 145

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”? 3 reasons Google+ is not a social network by iMedia Connection. Google+ Guides and Tips.

Google 216

Google Tips Bookmarklet SEO 216

Keyhole.co

NOVEMBER 18, 2021

By definition, influencers influencer the decisions of their followers. Get the right engagement metrics – Talking about engagement metrics, social media networks like Instagram are helping marketers separate engagement and vanity metrics. Follower counts and page/post likes can be treated as vanity metrics.

Influencer 52

Influencer Strategy How To Metrics 52

Convince & Convert

JUNE 24, 2014

For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? Pepsi Co actually does have separate Pepsi product social handles, as it does also for Diet Pepsi, Mountain Dew, and other specific brands. Pepsi and Mountain Dew continuing to lead.

How To 168

How To B2B Social Networking Apple 168

Pam Moore

SEPTEMBER 7, 2020

You definitely landed on the right blog post today as I am going to help you. This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc.

eBook 78

eBook Social Media Template Templates 78

Unmetric

AUGUST 19, 2019

You get a breakdown of the hashtags, tweets, and URLs that are driving the most engagement from top social networks. In addition to that, you also get insights on your brand’s keyword mentions on top social networks to help you determine the influence of each user. This tool has both English and Arabic dialects analysis.

Social Media 91

Social Media Tools Price Hashtag 91

Convince & Convert

JULY 19, 2011

Everyone wants to know what the magic metric or metrics are to track website engagement. But here’s the secret (and it’s not 42): “THERE IS NO ONE METRIC OR SET OF METRICS THAT WILL WORK FOR EVERY ORGANIZATION.&#. Our success metrics or business goals for the website center around: • Donations.

Engagement 122

Engagement Metrics ROI Sites 122

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

JULY 19, 2011

Everyone wants to know what the magic metric or metrics are to track website engagement. But here’s the secret (and it’s not 42): “THERE IS NO ONE METRIC OR SET OF METRICS THAT WILL WORK FOR EVERY ORGANIZATION.&#. Our success metrics or business goals for the website center around: • Donations.

Engagement 116

Engagement Metrics ROI Sites 116