Pam Moore

JANUARY 28, 2019

Plus, trying to keep up with the rate of innovation happening on the top social networks is a job in itself. The only guarantee we have in the digital and social landscape of today is change! Influencer marketing can be highly beneficial but requires knowledge and investment. Social media can not live in a silo.

Social Media 113

Social Media Marketing How To Template 113

Pam Moore

DECEMBER 19, 2017

Is your Facebook marketing strategy and business Page ready for 2018? It's not just marketing buzz or hype. The power and business value is there for the taking for marketers willing to put in the effort to understand how the platform can work for their business. The truth is Facebook marketing is not easy. daily and 2.07

Facebook 166

Facebook Marketing Training Template 166

Oktopost

MARCH 26, 2024

While we could write all day about the benefits of social selling , our bread and butter is helping you prove social selling success. We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives.

Influencer 62

Influencer Report B2B ROI 62

Direct Marketing Observations

OCTOBER 4, 2017

The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. Understatements be damned, one could say that social media has evolved and still, others could say it has regressed. So what is a marketer to do? Where does social media fit in the marketing mix?

B2B 100

B2B Conversation Social Media Strategy 100

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

Influencer 98

Influencer Brands Collaboration Authentication 98

Pam Moore

SEPTEMBER 14, 2018

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time. Here’s why.

Social Media 163

Social Media Marketing Training Industry 163

yMarketingMatters

JANUARY 10, 2014

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business.

Social Media 277

Social Media Tips Marketing Mobile 277

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. If yes, you definitely landed on the right blog post today.

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

JANUARY 8, 2019

It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks.

Content 112

Content Marketing Training Template 112

Sprout Social

DECEMBER 22, 2022

As 2022 comes to a close, we’re looking back on our own year in social at Sprout. Like most social media teams, we’re taking stock of what went well with our social media marketing and what we can improve on as we enter 2023. After establishing the purpose of each network for our teams, it was time to set our goals.

Strategy 103

Strategy Metrics Team Social Media 103

Social Media Strategies Summit

APRIL 24, 2024

Instagram isn’t just one of the world’s biggest social networks. But Instagram isn’t a silver bullet for your marketing strategy. In turn, you’ll need to identify the Instagram metrics that significantly impact your desired business outcomes. Follower count is often dismissed as a meaningless vanity metric.

Metrics 137

Metrics Instagram Engagement Social Media 137

SocMed Sean

JULY 9, 2018

Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. Marketers have to combine the online and offline effects of their strategies while staying online and completing everyday to-dos.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Waxing UnLyrical

MARCH 31, 2019

After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Or worse, that AI will end civilization? Will people (e.g.

Analytics 164

Analytics Influencer Issues Metrics 164

Convince & Convert

DECEMBER 14, 2013

What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? Jeff asked several other content/social thinkers and consultant-types to weigh in as well. The goals of social media are participation, then behavior.

Social Media 167

Social Media Content Marketing Repository 167

Pam Moore

SEPTEMBER 14, 2018

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time. Here’s why.

Social Media 103

Social Media Marketing Training Industry 103

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. . A daily budget would allow your ad campaign to steadily penetrate your target market. important; }. Facebook Messenger.

Advertising 141

Advertising Marketing Campaign Hashtag 141

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising.

Video 133

Video Marketing Vimeo YouTube 133

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Metrics 132

Metrics Strategy How To Tourism 132

Visually SM

JULY 20, 2020

Among the best Content Marketing strategies, interaction on social media is one of the best when it comes to bringing results in the short and medium terms. In this article, we will address the concept of interaction on social media and its application in the following topics: What is social media interaction?

Social Media 130

Social Media Engagement How To Social Networking 130

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. But what is dark social, how does it affect your brand, and how you can measure it? Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. mobile users in the U.S.

Brands 154

Brands Analytics Consultant Data 154

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? You definitely landed on the right blog post today as I am going to help you. Your social media plans should include a laser focus on both of these if you want to succeed. If this is you, you are not alone.

Social Media 147

Social Media Training Startup Team 147

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JUNE 7, 2016

While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. Mention : See above definition. Tweet Impressions : See above definition.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

JANUARY 27, 2021

In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. Looking at engagement metrics such as watch time and views, you have a simplified snapshot of your overall performance. Based on these metrics and percentages, you can start to look for common threads among your top-performing content.

Analytics 139

Analytics YouTube Video Embedding 139

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks.

Review 153

Review Social Media Marketing Handbook 153

Pam Moore

DECEMBER 30, 2019

If you answer yes to this question, you definitely are reading the right blog post today! It's easy for marketing and business leaders to get caught up in the whirlwind of social media and content marketing vanity metrics. How to Subscribe to Social Zoom Factor Podcast . SoundCloud.

Brands 78

Brands Content Training Template 78

Unmetric

NOVEMBER 12, 2019

Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. Sure, in the early days of social media, brands were obsessed with growing their audience size to be bigger than their competition. There is some truth to that. But it’s also a myopic view. Continuing your analysis.

Social Media 84

Social Media Analysis How To Analytics 84

Pam Moore

SEPTEMBER 7, 2020

” Do you have what you think is an amazing social media or digital marketing plan? You definitely landed on the right blog post today as I am going to help you. My recommendation is that you always take an audience based approach to any type of marketing on or offline. If this is you, you are not alone.

eBook 78

eBook Social Media Template Templates 78

Keyhole.co

NOVEMBER 18, 2021

As the influence of social media in our lives grows, influencer marketing is steadily replacing traditional advertising. And the numbers speak for themselves: the influencer marketing industry was slated to grow to $13.8 In the US alone, there are more than 6,000 open positions for influencer marketing jobs.

Influencer 52

Influencer Strategy How To Metrics 52

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? “Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Google+ Guides and Tips.

Google 218

Google Tips Bookmarklet SEO 218

Pam Moore

MARCH 29, 2017

When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying? In this episode you will learn: How to define success for your social media efforts. Example KPIs.

Social Media 60

Social Media Small Business ROI Analysis 60

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Figuring out how to make your marketing click with a younger crowd is easier than you think. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. That’s why we put together this guide on marketing to Gen Z.

Marketing 86

Marketing How To Authentication Discount 86

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. How to use hashtags.

Hashtag 117

Hashtag How To Guidelines Telecommunications 117

Waxing UnLyrical

AUGUST 7, 2015

That no matter how good it is, how it is disseminated and received in social channels has a lot to do with whether or not your story will get play. What is that if not the definition of “authoritative”? Changing interactions, changing metrics. So those were part of your core suite of metrics.

Content 100

Content Metrics Lurker System 100

Convince & Convert

JUNE 24, 2014

For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels.

How To 168

How To B2B Social Networking Apple 168

Unmetric

AUGUST 19, 2019

We’ve curated a list of some of the best social media monitoring tools in the market to help you fine-tune your marketing strategy and perform better on social. This means creating more engaging content, getting more certainty around your social strategy, and automating tedious tasks like reporting.

Social Media 91

Social Media Tools Price Hashtag 91

Convince & Convert

MAY 23, 2017

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The four most popular messaging apps already have more monthly active users than the four major social networks.

Brands 132

Brands Analytics Data Metrics 132