Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture.

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Convince & Convert

AUGUST 19, 2010

It punches a hole in the theory that social media and content creation success has to be a huge time commitment. This program definitely required some set up and integration work that goes well beyond the norm. With the second “your story is live, now share it&# email and links, Western River is doing this perfectly.

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Social Media Strategy Tourism Social CRM 142

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers. Among influentials?

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Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Social Media is Fast False. Social media is by definition slow. Social media is hard False. That’s not a “wave the magic wand&# scenario.

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Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

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Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. I recommend picking three solid metrics to track. Then this is the blog post for you.

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Social Media Strategy Consultant Conference 167

Convince & Convert

AUGUST 18, 2010

I especially like your last point — if social media has changed anything, it's changed the definition of influence. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us.

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Questions Social Media Consultant Education 161

Convince & Convert

APRIL 6, 2010

I'll definitely give this a try! Coming from a communications background, content calendaring (and then on the flip side, tracking metrics back to that content and program calendar) is something I've encountered a lot. link] Wendy A. Thanks for the Radian6 mention.

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Brands Content Social Media Consultant 145

Convince & Convert

JUNE 11, 2010

Holden-Bache I don't usually get too excited for books, but this will definitely be an exception. Holden-Bache I don't usually get too excited for books, but this will definitely be an exception. Holden-Bache I don't usually get too excited for books, but this will definitely be an exception. link] Adam Q.

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Upcoming Project News Social Media 125

Convince & Convert

MARCH 23, 2010

Definitely NOT in high school. As mentioned in my post about blog success metrics , if you cover a very wide topical area, subscriptions are less likely). It is definitely nice to meet new friends on a blog site. But then, it all changed. The party got bigger. And ultimately, those guys arrived. You know them. Leather jackets.

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Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 21, 2010

I don’t think I’ve seen that happen in any of my accounts but I’ll definitely be double checking and looking out for it now. Like you say, it depends on what your metrics and goals are. Like you say, it depends on what your metrics and goals are. Historical data seemed more robust as well. link] martin s.

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Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

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MySpace Facebook Social CRM Consultant 137

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. The reviews business will be transformed by geo-location. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged.

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Social Media Consultant Video Strategy 135

Keyhole.co

JULY 9, 2023

Unless you sit on the gold pot, Hootsuite is definitely expensive compared to innumerable tools in the market. Automate generating custom reports with vital social media metrics and share links to real-time dashboards with team, clients, and stakeholders. Track your social media accounts on Keyhole 2.

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HootSuite Social Media Management Social Media Price 52

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants.

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Social Media Strategy Influencer Case Study 129

Convince & Convert

SEPTEMBER 1, 2010

And anyone who tells you they absolutely know what will work for your company definitely does not understand this business. That’s what’s so admirable about companies that have clearly screwed up in social media, yet continue to change their approach until they find the right formula. You don’t have all the answers.

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Social Media Consultant Social CRM eBook 121

Convince & Convert

APRIL 22, 2010

Our natural desire for compartmentalization and shorthand has caused us to kill the value of “social media&# as a descriptor. You’ll perhaps remember that “social media&# was originally coined to reference user-generated content. And our modern definition of “social media&# still includes that component.

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Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

SEPTEMBER 21, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive.

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Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 4, 2010

Having customers who bash you is definitely a great opportunity to turn them around and make it up to them. link] Nick Brown Thanks for the perspective Jay, the old cliche about learning more from our mistakes than our successes definitely applies here, even if the fault lies elsewhere. Truly hilarious.

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Social Media Strategy Comments Course 132

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. It's definitely some food for thought. I love Twitter. I'm not even going to try. I mean content should be king, not one-liners on the likes of Twitter. corporations?

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Social Media Strategy Foursquare Social CRM 125

Convince & Convert

SEPTEMBER 20, 2010

With regards to the debate on Twitter vs. Facebook influence – or the influence potential of social networks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it.

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Social CRM Twitter B2B CoTweet 147

Convince & Convert

AUGUST 3, 2010

Another wake up call and a definitive track on which some engagement efforts should be committed. So I definitely believe that Facebook, while definitely taking over lots of aspects of the world, will not be the end of websites as we know them. All those months of trying to learn HTML in 1996 now feel wasted.

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Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Another wake up call and a definitive track on which some engagement efforts should be committed. So I definitely believe that Facebook, while definitely taking over lots of aspects of the world, will not be the end of websites as we know them. All those months of trying to learn HTML in 1996 now feel wasted.

Facebook 167

Facebook Consultant Social Media Sites 167

Webbiquity SMM

AUGUST 16, 2010

For those who know little if anything about social media (there are more such people than you may realize; some in rather lofty positions at that), John McTigue offers an excellent primer covering the most popular tools, sites and strategies. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

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Social Media Tools Strategy Tips 202

Convince & Convert

JUNE 30, 2010

This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics. I definitely check email first, then facebook and twitter. They have motivations that are specific, particular and important. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

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Social Media Strategy Automotive SEO 129

Convince & Convert

SEPTEMBER 2, 2010

The ability to make or consume social media from an array of mobile devices increases the convenience factor (and the pressure on my wi-fi router) immensely. Measurability The reason I was originally a political campaign consultant (late 80s, early 90s), is the satisfying success metrics. link] jaybaer Definitely Mike.

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Social Media Strategy Consultant Social CRM 155

Convince & Convert

JUNE 28, 2010

For every piece of content you create, regardless of format, you should develop a Content Rationale Report that includes these pieces of information (as an example, I’ve included prospective answers for a social media metrics chart I’m developing) Format of Content: Downloadable chart and glossary (PDF).

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Social Media Strategy Report Buy 128