Convince & Convert

MAY 5, 2012

The most overrated social media metric is traffic from social outposts. But to make the case that Pinterest should be a big part of your marketing arsenal because it proportionally sends more traffic to your website than Facebook or Twitter is patently ridiculous. The Social Media Metrics That Matter. Do they buy?

Metrics 143

Metrics Social Media Posterous Aggregator 143

Oktopost

AUGUST 29, 2022

Don’t know where to start with social metrics and reporting? Dani dives deep into the social metrics every B2B Social Media Manager should be tracking, and what social media success means to her. As a podcast host herself, you’ll definitely want to hear this! Episode Summary. Want to launch a podcast?

B2B 129

B2B Strategy How To Social Media Management 129

Hootsuite

MARCH 23, 2023

But we wanted to find out if using AI actually impacts engagement and reach, specifically on Twitter. Does the Twitter algorithm penalize tweets written by AI? An AI caption writer for Instagram, Facebook, Twitter, and LinkedIn powered by ChatGPT is coming to Hootsuite. Twitter is a conversational platform. Interesting!

Twitter 75

Twitter HootSuite Comparison Metrics 75

Pam Moore

JUNE 30, 2019

Definition of a business goal, marketing goal and how they differ. Definition of Key Performance Indicators (KPIs). Choosing metrics for success. Determining the right goals, objectives and metrics for success when developing a social media and digital marketing will set you up for success. Example KPIs.

Metrics 60

Metrics How To Marketing ROI 60

Twist Image

APRIL 20, 2014

Most recently, he published, Digital Metrics Field Guide - The Definitive Reference For Brands Using The Web, Social Media, Mobile Media or Email. digital metrics field guide. digital metrics field guide. He was the co-author of The Online Advertising Playbook back in 2007, then in 2011, he published Listen First!

Metrics 74

Metrics Advertising Consultant Research 74

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Get to Know Your Twitter Activity Dashboard.

Metrics 40

Metrics Twitter Comparison Report 40

Hootsuite

AUGUST 9, 2023

Using AI to write social posts, specifically on Twitter, also begs the question: Do AI-written captions impact engagement and reach? Does the Twitter algorithm penalize tweets written by AI? Well, I’ve been on X (formerly Twitter) for more than ten years, so by this point, I should know my own audience best.

Twitter 84

Twitter HootSuite Hashtag Analytics 84

Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. Twitter mentions are a key way customers interact with brands on the platform. That’s why it’s important that you get a handle on Twitter mentions.

Twitter 145

Twitter HootSuite Notification Analytics 145

Convince & Convert

MAY 2, 2016

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Vanity metrics are those sneaky metrics that make you feel good (Followers!

Metrics 60

Metrics Social Media Marketing URL 60

Social Media Strategies Summit

APRIL 24, 2024

In turn, you’ll need to identify the Instagram metrics that significantly impact your desired business outcomes. Sure, that doesn’t sound great — but it’s way higher than the average engagement rates on Facebook and Twitter: Image source 4. This simple metric tells you how many comments you’ve generated over a given timeframe.

Metrics 130

Metrics Instagram Engagement Social Media 130

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. In this article, we’ve rounded up the best analytics tools that offer an array of features to help you increase brand visibility and fine-tune your Twitter strategy.

Analytics 72

Analytics Tools Twitter Hashtag 72

Convince & Convert

DECEMBER 7, 2015

Fortunately, as we’ve built our Snapchat analytics tool, we’ve put together some of our findings from this year and distilled then into the four key metrics that will get you started. One interesting thing about Total Unique Views is that it’s on par with what Snapchat delivers themselves as ads metrics. Total Unique Views.

Metrics 60

Metrics Brands Mobile Comparison 60

Buffer Social

DECEMBER 21, 2023

What metrics are we using to calculate these top posts? At Buffer, we use engagement rate and impressions as our base metrics, so I’ll be sharing the best posts on Buffer’s LinkedIn, Instagram, X (formerly Twitter), and TikTok for each of these metrics. Practical advice is useful for our audience.

Social Media 97

Social Media Content Meme Metrics 97

Convince & Convert

MARCH 4, 2010

But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition.

Metrics 130

Metrics Strategy How To Tourism 130

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing? Do you know how to generate high-converting traffic from Twitter? Do you know how to generate high-converting traffic from Twitter? (I Twitter threads.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Social Media Strategies Summit

FEBRUARY 24, 2021

The company signed up seven million new Facebook fans, 500,000 new Twitter followers, and 800,000 new Instagram followers in a year. Measure Key Social Listening Metrics. That involves tracking key metrics like: Sentiment : On balance, are the conversations you’re tracking more positive, negative, or neutral? The result?

Social Media 147

Social Media Strategy Sentiment Marketing 147

Proactive Report

FEBRUARY 20, 2011

US businesses have definitely accepted that social media has to be a part of their marketing and PR activity - four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. Top 10 Metrics used by CMOs. For more digital PR and social media insights follow me in Twitter.

Metrics 75

Metrics Conversation Social Media Bazaarvoice 75

Pam Moore

JUNE 30, 2019

Definition of a business goal, marketing goal and how they differ. Definition of Key Performance Indicators (KPIs). Choosing metrics for success. Determining the right goals, objectives and metrics for success when developing a social media and digital marketing will set you up for success. Example KPIs.

How To 113

How To Marketing Metrics ROI 113

Sprout Social

DECEMBER 22, 2022

These networks, like Facebook, Twitter and LinkedIn, are primed for community-building posts. We set both hard and soft metrics for each platform so we knew exactly how to tailor content to reach our goals. Our hard metrics stayed the same, looking at social media metrics like impressions and engagement. Moving forward.

Strategy 107

Strategy Metrics Team Social Media 107

Waxing UnLyrical

JUNE 24, 2019

Influencer Dance Definitions. Engagement is a key metric for making the case for micro influencers. Choose the most important metric, like report downloads and measure your success. Connect with Debbie on LinkedIn or Twitter. They are often more authentic and more likely to have actually used the product or service.

Influencer 237

Influencer Authentication Survey ROI 237

Webbiquity SMM

NOVEMBER 12, 2012

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. Web Presence Optimization (WPO).

AJAX 194

AJAX SEO Engineering Metrics 194

Proactive Report

MARCH 1, 2016

Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics. A: Barriers are complexity of metrics, lack of data scientists to figure them out + lack of consensus on goals. I spend most of my consulting time getting people to consensus on a definition of success.

Twitter 40

Twitter API Metrics Hotels 40

Proactive Report

MARCH 1, 2016

Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics. A: Barriers are complexity of metrics, lack of data scientists to figure them out + lack of consensus on goals. I spend most of my consulting time getting people to consensus on a definition of success.

Twitter 40

Twitter API Metrics Hotels 40

Hootsuite

MARCH 14, 2023

There’s a theory going around that social networks (mainly Facebook, LinkedIn, and Twitter) give preference to posts that use their native video solutions. But unlike that brooding new guy at school with the mysterious scar and sad eyes, the inscrutability of Facebook, LinkedIn, Twitter and the rest is usually infuriating, not alluring.

Social Networking 97

Social Networking YouTube HootSuite URL 97

agora pulse

DECEMBER 22, 2020

After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Define Success (Goals/Metrics). Dive deeper into goals and metrics: Are Your Social Media Goals SMART? We get a lot of questions about social media from our audience.

Social Media 126

Social Media Strategy Content How To 126

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. However, with many B2B marketers leaning heavily on LinkedIn to generate leads, and strong social listening tactics taking place on Twitter, what can B2B marketers gain by social listening? Social Listening Metrics to Track.

B2B 155

B2B Sentiment Analysis Reputation 155

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 125

Twitter Metrics Social CRM Consultant 125

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Union Metrics Union Metrics is a social media analytics tool that offers social media metrics, keyword listening, campaign reporting, and competitive analysis.

Tools 84

Tools Sentiment Hubspot Price 84

Waxing UnLyrical

FEBRUARY 13, 2017

The course comprises everything from getting started with a solid foundation , to messaging , to content , to media relations in a social world, to smart metrics – an area of Social PR I am particularly known for, because of my innovative and practical approach. 24 , so definitely get in before then.

Course 168

Course Module Training Banking 168

Ignite Social Media

AUGUST 9, 2022

While Sprout Social is definitely not the only social media management tool out there, it is quickly becoming one of the most popular. Bot Builder – This allows users to create social chatbots that can respond to direct messages on Twitter and Facebook Messenger. So, what’s all the hype about? NotImpressed.

Review 155

Review Social Media Management Price Collaboration 155

Sprout Social

JANUARY 27, 2021

Looking at engagement metrics such as watch time and views, you have a simplified snapshot of your overall performance. Although these metrics aren’t the end-all, be-all of your YouTube Analytics, they’re vital for fine-tuning your video strategy. Think of it as YouTube’s version of the Google Analytics homepage. The Watch Time Report.

Analytics 142

Analytics YouTube Video Embedding 142

Socialized

MARCH 19, 2010

The Million Follower Fallacy: Audience Size Doesn’t Prove Influence on Twitter, on Read Write Web , cites a recent survey that found “Twitter follower count is somewhat of a meaningless metric when it comes to determining influence.&# That’s why people use web metrics instead. of others.&# of others.&#

Influencer 179

Influencer Social Media Metrics Statistics 179

Waxing UnLyrical

MARCH 31, 2019

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). They need to quantify real engagement and impact beyond vanity metrics so they can better advise their brand partners. Can AI Improve PR?

Analytics 164

Analytics Influencer Issues Metrics 164

Convince & Convert

DECEMBER 13, 2023

Or maybe your initial thoughts lack that ‘ je ne sais quois’ that ends up pushing your content to the top of the Trending Topics feed on Twitter or Instagram’s Explore pages. So, let’s go over some reliable methods to optimize your social media videos to make them as entertaining and engaging as they are successful from a metrics standpoint.

Social Media 150

Social Media Video Feed Feedly 150

Keyhole.co

FEBRUARY 4, 2023

LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. Select the metrics whose details you want to analyze. Now that you are well-versed in LinkedIn page analytics, let’s find out what each of these metrics signifies. They have grouped their metrics into 6 broad segments.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. Select the metrics whose details you want to analyze. Now that you are well-versed in LinkedIn page analytics, let’s find out what each of these metrics signifies. They have grouped their metrics into 6 broad segments.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52