agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? But seasoned social media managers know how to stand out with different types of content. Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing? I belong to this group of Twitter marketers.).

Social Media Management 187

Social Media Management Social Media Tips Content 187

Convince & Convert

MAY 5, 2012

The most overrated social media metric is traffic from social outposts. But to make the case that Pinterest should be a big part of your marketing arsenal because it proportionally sends more traffic to your website than Facebook or Twitter is patently ridiculous. The Social Media Metrics That Matter.

Metrics 146

Metrics Social Media Posterous Aggregator 146

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I work on all things social media strategy for the company. We get a lot of questions about social media from our audience. Here’s the stuff that actually matters when building a successful social media content strategy.

Social Media 126

Social Media Strategy Content How To 126

Keyhole.co

JUNE 2, 2022

The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. So if you’re trying to learn more about it or you’re just curious, read this definitive guide on influencer marketing to learn everything about it.

B2B 59

B2B Influencer Marketing ROI 59

Visually SM

OCTOBER 29, 2020

If you have a personal social media account, you probably know that people don’t actually prepare what they post there. However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking.

Social Media 130

Social Media Engagement Strategy How To 130

Hootsuite

JUNE 16, 2021

It’s the question that launched a thousand sleepless nights: “How often should I post to social media?”. Of course, there’s much, much more to a successful social media strategy than just posting the optimal number of times: it’s not a magic formula, let’s get that straight. On Twitter , post between 1 and 5 Tweets a day.

Social Media 145

Social Media HootSuite Statistics Template 145

Convince & Convert

MAY 2, 2016

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. The End of Vanity Metrics. Favorites!),

Metrics 60

Metrics Social Media Marketing URL 60

Sprout Social

MAY 14, 2020

Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. Your social media engagement can always be improved upon, there is no maximum engagement level that one can reach. What is social media engagement? Execute strategy ideas.

Engagement 142

Engagement Social Media How To Metrics 142

Oktopost

AUGUST 29, 2022

Don’t know where to start with social metrics and reporting? How marketers approach B2B social has drastically changed over the years, and our next guest Dani Sayag , Social Media Lead at Syte , has been through it all! As a podcast host herself, you’ll definitely want to hear this!

B2B 130

B2B Strategy How To Social Media Management 130

Keyhole.co

DECEMBER 23, 2023

However, this did not deter the brand from embracing the same humorous approach on its social media accounts. This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences. Here’s the total number of followers on Ryanair’s official social media accounts.

Social Media 52

Social Media Engagement Strategy Meme 52

Visually SM

JULY 20, 2020

Among the best Content Marketing strategies, interaction on social media is one of the best when it comes to bringing results in the short and medium terms. In this article, we will address the concept of interaction on social media and its application in the following topics: What is social media interaction?

Social Media 130

Social Media Engagement How To Social Networking 130

Buffer Social

MAY 17, 2023

In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? What are the benefits of social media collaborations?

Collaboration 93

Collaboration Social Media Project Reputation 93

Akamai Marketing

NOVEMBER 13, 2012

You’re social media program should be no different. If you’re like most businesses, you’ll be spending more time on social media next year, so its time to start developing strategy for your social media. Is it possible to really measure social media and determine ROI?

Template 203

Template Templates Social Media Sample 203

SocMed Sean

JULY 9, 2018

Thanks to Sean for sharing his insights on the challenge of managing digital social media channels…even when you’re offline! One of the significant challenges of working with social media is that you cannot be continuously online. Also, social media influences users’ behavior in the real world by 7%.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

yMarketingMatters

JANUARY 10, 2014

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business.

Social Media 277

Social Media Tips Marketing Mobile 277

Likeable

JUNE 18, 2019

Unfortunately, many of the simplest sounding terms also have technical definitions that aren’t aligned with common-sense readings of the words involved. Average Session Duration is maybe the most widely misunderstood metric of all time. It’s the only version of this metric that is in the past tense. That’s all junk, isn’t it?”.

Metrics 72

Metrics Marketing Analytics Video 72

agora pulse

OCTOBER 19, 2017

And yes, you should bother to have social media KPIs. The first is that many businesses now see the potential value of acquisition and retention that social media may bring to their business and want to amplify it. Which Social Media KPIs Should I Measure? Web Traffic. Is it working?

Social Media 133

Social Media CPI URL Social Media Management 133

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. Social media can be overwhelming at times. Each social media platform feels like it requires its own strategies, too.

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. Why should you go beyond the conventional ROI metrics of success? How should you define measurements that matter?

ROI 132

ROI Social Media Airlines Proposal 132

Unmetric

NOVEMBER 12, 2019

In this article, you are going to learn the first part of doing social media analysis. Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. Social media marketers know that it’s not how big your audience is, but the way they engage with your content.

Social Media 84

Social Media Analysis How To Analytics 84

Pam Moore

JUNE 30, 2019

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? Much of this comes from the fud that exists in the social ecosystem.

Metrics 60

Metrics How To Marketing ROI 60

Hootsuite

MARCH 23, 2023

But can AI help your social captions perform better? As a busy social media marketer, anything that promises to make the content creation process easier and faster is appealing. But we wanted to find out if using AI actually impacts engagement and reach, specifically on Twitter. Twitter is a conversational platform.

Twitter 76

Twitter HootSuite Comparison Metrics 76

Buffer Social

AUGUST 8, 2019

Likes are the way that we measure the world’s most popular posts , they’re a core element to engagement metrics , and they’re the easiest way to react to the people we follow. For I believe social media has already shifted away from the Like as the primary social currency. It is a bold move, to be sure.

Social Media 102

Social Media Metrics Instagram Feed 102

Waxing UnLyrical

JULY 26, 2011

And everyone’s ekually krazy about social media measurement. And definitely save the date for next week, when Marshall Sponder – a web metrics guru! – will be joining the chat to talk about social media analytics. Here’s a sample of the chat: 1.

Klout 194

Klout Social Media Foursquare Metrics 194

Hootsuite

AUGUST 9, 2023

But can it help your social captions perform better? As a busy social media marketer, anything that promises to make the content creation process easier and faster is appealing. Using AI to write social posts, specifically on Twitter, also begs the question: Do AI-written captions impact engagement and reach?

Twitter 84

Twitter HootSuite Hashtag Analytics 84

Sprout Social

SEPTEMBER 20, 2021

If you’re considering social media outsourcing, we get it. After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth. The biggest benefits of outsourcing social media.

Social Media 115

Social Media Team Tools Strategy 115

Proactive Report

FEBRUARY 20, 2011

US businesses have definitely accepted that social media has to be a part of their marketing and PR activity - four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. That’s a big jump from the 42% who used social media in 2008.

Metrics 75

Metrics Conversation Social Media Bazaarvoice 75

Firebelly

APRIL 11, 2011

Below are 5 social media must-reads from last week that we wouldn’t want you to miss. 6 Critically Undervalued Social Media Success Metrics. By Jay Baer People who say social media isn’t measurable aren’t looking very hard. When are your Twitter friends online?

Social Media 181

Social Media API Paid Search Metrics 181

Visually SM

MARCH 15, 2016

The same principle applies to social media content , only instead of riding on the pavement you’re riding on the virtual equivalent of an escalator where the environment is constantly changing. As a social media marketer, how do you manage this constant change? It’s time to get our ducks in a row. Get a plan in place.

Social Media 162

Social Media Strategy Campaign Notification 162

Convince & Convert

DECEMBER 10, 2014

Are you putting all of your emphasis in social media measurement on exactly the wrong thing? I did a webinar recently with my friends from Expion about cross channel social media analytics. But where we fall down, in terms of social media measurement, is actually measuring the inputs.

Social Media 151

Social Media ROI Cost Insurance 151

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? You definitely landed on the right blog post today as I am going to help you. This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. If this is you, you are not alone.

Social Media 147

Social Media Training Startup Team 147

Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. Twitter mentions are a key way customers interact with brands on the platform. That’s why it’s important that you get a handle on Twitter mentions.

Twitter 145

Twitter HootSuite Notification Analytics 145

Visually SM

MARCH 15, 2016

The same principle applies to social media content , only instead of riding on the pavement you’re riding on the virtual equivalent of an escalator where the environment is constantly changing. As a social media marketer, how do you manage this constant change? It’s time to get our ducks in a row. Get a plan in place.

Social Media 150

Social Media Strategy Campaign Notification 150

Pam Moore

JANUARY 28, 2019

Social networks such as Facebook, Instagram, LinkedIn, Twitter, Snapchat and more are innovating faster than most businesses can even keep up. Failing to plan your integrated social media and digital marketing strategy is planning to fail! Social media can not live in a silo.

Social Media 113

Social Media Marketing How To Template 113

Socialized

MARCH 19, 2010

The Million Follower Fallacy: Audience Size Doesn’t Prove Influence on Twitter, on Read Write Web , cites a recent survey that found “Twitter follower count is somewhat of a meaningless metric when it comes to determining influence.&# That’s why people use web metrics instead. of others.&# of others.&#

Influencer 179

Influencer Social Media Metrics Statistics 179

Pixlee

SEPTEMBER 22, 2021

More business owners are using social media as a platform to generate awareness and promote their products. This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Social media data, if used the right way, can help your business succeed.

Data 52

Data Social Media UGC Sentiment 52