Ignite Social Media

SEPTEMBER 22, 2021

Assess why is the brand on social media in the first place? This then gives us a better understanding of where social is in the brand’s overall marketing efforts and within the customer journey. Then we can begin to assess if social media is working. . Subscribe to Social You Should Know.

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Social Media Tips Retail Metrics 172

Mindjumpers

APRIL 11, 2012

This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness. Social Analytics for Marketing and Sales Effectiveness Framework.

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Metrics Analytics Nielsen Social Media 268

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event.

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Eventful Social Media Marketing Influencer 161

Hootsuite

NOVEMBER 2, 2020

Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. Tap into the right YouTube metrics to understand what your audience values and how to keep them engaged. YouTube metrics explained. YouTube channel metrics. Audience metrics.

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Metrics Analytics YouTube How To 145

Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Social media listening is the same as this but on a massive scale. What Exactly is Social Media Listening (& Why Should I Care)? 3 Examples of Social Media Listening in Action.

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Social Media Strategy Sentiment Marketing 147

Buffer Social

DECEMBER 21, 2023

I love looking back at the top posts of the year – it’s a great way to see what worked to help shape our social media strategy for the upcoming year. What metrics are we using to calculate these top posts? Practical advice is useful for our audience.

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Social Media Content Meme Metrics 97

Convince & Convert

MAY 5, 2012

The most overrated social media metric is traffic from social outposts. The Social Media Metrics That Matter. When determining the value of your social media efforts, and certainly when calculating your ROI, you must focus on behavior, not aggregation.

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Metrics Social Media Posterous Aggregator 145

Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. This is the great struggle for the enterprise in social media. It’s ticking and you need to figure out real quick where social media fits within your org. Where does it fit? Does it fit? That’s for your benefit.

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Social Media B2B Metrics Analytics 164

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I work on all things social media strategy for the company. We get a lot of questions about social media from our audience. Here’s the stuff that actually matters when building a successful social media content strategy.

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Social Media Strategy Content How To 126

Keyhole.co

JUNE 2, 2022

The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. So if you’re trying to learn more about it or you’re just curious, read this definitive guide on influencer marketing to learn everything about it.

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B2B Influencer Marketing ROI 59

Visually SM

OCTOBER 29, 2020

If you have a personal social media account, you probably know that people don’t actually prepare what they post there. However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking.

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Social Media Engagement Strategy How To 130

Convince & Convert

MAY 2, 2016

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. The End of Vanity Metrics. Favorites!),

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Metrics Social Media Marketing URL 60

Sprout Social

MAY 14, 2020

Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. Your social media engagement can always be improved upon, there is no maximum engagement level that one can reach. What is social media engagement? Execute strategy ideas.

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Engagement Social Media How To Metrics 144

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? But seasoned social media managers know how to stand out with different types of content. I haven’t had much success with Twitter ads (although I am getting better at that), but I definitely love Twitter for its organic potential. After all, it can be chaotic.

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Social Media Management Social Media Tips Content 187

Buffer Social

MAY 17, 2023

In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? What are the benefits of social media collaborations?

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Collaboration Social Media Project Reputation 93

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. We’re discussing both the icks and ideals for Women’s History Month social media ideas. For some women, like Alexa Heinrich, Social Media Manager at St.

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Social Media Team Groups Groups 118

Akamai Marketing

NOVEMBER 13, 2012

You’re social media program should be no different. If you’re like most businesses, you’ll be spending more time on social media next year, so its time to start developing strategy for your social media. Is it possible to really measure social media and determine ROI?

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Template Templates Social Media Sample 203

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). Our questions will cover: General experience and social media knowledge.

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Social Media Management Questions Social Media Skills 89

Oktopost

AUGUST 29, 2022

Don’t know where to start with social metrics and reporting? How marketers approach B2B social has drastically changed over the years, and our next guest Dani Sayag , Social Media Lead at Syte , has been through it all! As a podcast host herself, you’ll definitely want to hear this!

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B2B Strategy How To Social Media Management 129

Keyhole.co

DECEMBER 23, 2023

However, this did not deter the brand from embracing the same humorous approach on its social media accounts. This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences. Here’s the total number of followers on Ryanair’s official social media accounts.

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Social Media Engagement Strategy Meme 52

Likeable

JUNE 18, 2019

Unfortunately, many of the simplest sounding terms also have technical definitions that aren’t aligned with common-sense readings of the words involved. Average Session Duration is maybe the most widely misunderstood metric of all time. It’s the only version of this metric that is in the past tense. That’s all junk, isn’t it?”.

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Metrics Marketing Analytics Video 72

Hootsuite

JUNE 16, 2021

It’s the question that launched a thousand sleepless nights: “How often should I post to social media?”. Of course, there’s much, much more to a successful social media strategy than just posting the optimal number of times: it’s not a magic formula, let’s get that straight. On LinkedIn , post between 1 and 5 times a day.

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Social Media HootSuite Statistics Template 145

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Dive in below for a full list and definitions of available TikTok analytics.

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Analytics Brands CPA Overview 154

Visually SM

JULY 20, 2020

Among the best Content Marketing strategies, interaction on social media is one of the best when it comes to bringing results in the short and medium terms. In this article, we will address the concept of interaction on social media and its application in the following topics: What is social media interaction?

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Social Media Engagement How To Social Networking 130

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. There is no one-size-fits-all definition for social “success.”. According to our own data , marketers are focused on a variety of metrics that define what’s working (and what isn’t!) on social media. The problem?

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Social Media How To Metrics Analytics 99

Later

JANUARY 16, 2019

Knowing what Instagram metrics to track can seem like a daunting task, especially if you’re new to the world of Instagram analytics. To help make it easier, we’re sharing the top 5 Instagram metrics to track to improve your Instagram strategy and performance: Instagram Metrics to Track #1: Engagement Rate.

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Metrics Instagram Analytics Engagement 83

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. Why should you go beyond the conventional ROI metrics of success? How should you define measurements that matter?

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ROI Social Media Airlines Proposal 132

yMarketingMatters

JANUARY 10, 2014

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business.

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Social Media Tips Marketing Mobile 277

SocMed Sean

JULY 9, 2018

Thanks to Sean for sharing his insights on the challenge of managing digital social media channels…even when you’re offline! One of the significant challenges of working with social media is that you cannot be continuously online. Also, social media influences users’ behavior in the real world by 7%.

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Social Media Management Social Media ROI Press Release 176

Pam Moore

JUNE 30, 2019

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? Much of this comes from the fud that exists in the social ecosystem.

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Metrics How To Marketing ROI 60

Sprout Social

SEPTEMBER 20, 2021

If you’re considering social media outsourcing, we get it. After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth. The biggest benefits of outsourcing social media.

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Social Media Team Tools Strategy 120

Proactive Report

FEBRUARY 20, 2011

US businesses have definitely accepted that social media has to be a part of their marketing and PR activity - four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. That’s a big jump from the 42% who used social media in 2008.

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Metrics Conversation Social Media Bazaarvoice 75

agora pulse

OCTOBER 19, 2017

And yes, you should bother to have social media KPIs. The first is that many businesses now see the potential value of acquisition and retention that social media may bring to their business and want to amplify it. Which Social Media KPIs Should I Measure? Web Traffic. Is it working?

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Social Media CPI URL Social Media Management 133

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. Social media can be overwhelming at times. Each social media platform feels like it requires its own strategies, too.

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Social Media Management Social Media Hashtag Marketing 127

Unmetric

NOVEMBER 12, 2019

In this article, you are going to learn the first part of doing social media analysis. Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. Social media marketers know that it’s not how big your audience is, but the way they engage with your content.

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Social Media Analysis How To Analytics 84

Buffer Social

AUGUST 8, 2019

Likes are the way that we measure the world’s most popular posts , they’re a core element to engagement metrics , and they’re the easiest way to react to the people we follow. For I believe social media has already shifted away from the Like as the primary social currency. It is a bold move, to be sure.

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Social Media Metrics Instagram Feed 102

Social Media Strategies Summit

APRIL 24, 2024

In turn, you’ll need to identify the Instagram metrics that significantly impact your desired business outcomes. This social media metric excludes all those other Instagram users who might stumble upon your content and focuses solely on the people who care about your brand enough to actually follow you. Image source 8.

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Metrics Instagram Engagement Social Media 130