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Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. What’s a typical day like for you as the EA SPORTS Active Community Manager? I also have calls and emails with external partners or people that work with outside of EA SPORTS as we discuss upcoming conferences, events, how we can partner, etc.

Sports 204
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Crafting Great Social Media Videos That Get Views

Convince & Convert

Doing your research to find the best keywords to maximize your videos’ chances of getting watched is, well, key ( pun definitely intended ). Making Sure Your Video Is Social Media Worthy Sometimes, you come up with ideas that seem to be groundbreaking but turn out to be impossible to capture on video.

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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

Mitchell Clements explains that brainstorming at ESPN has two primary purposes: Identifying potential “storylines” their audience will likely engage with during any sporting event, allowing them to create a bank of content ready to go if and when they happen. It was based on a viral video in the sports media space. It was timely.

Content 130
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Top Flavored Water Brands on Social Media

Ignite Social Media

Just like sports teams and fast food chains , sparkling and flavored water brands have been using social media channels to bring the popular drink to their thirsty customers. These brands aren’t the only ones out there, but they’ve definitely made a splash on social media. Need help creating the right social content for your brand?

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Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

Social Media Strategies Summit

The brand understands its core audience is comprised of people who love outdoor and extreme sports, and that’s exactly what it offers up on Reels. That’s hardly definitive, though; influencers are always likely to see more engagement than the average user because by definition they’re more popular. Tag friends or collaborators.

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20 Most followed brands on Instagram

Unmetric

The brand’s content strategy centers around sports personalities adorned in Nike apparel as an inspiration to go out there and JUST DO IT. Their top posts on Instagram feature sports personalities like Rafael Nadal, Cristiano Ronaldo, and Madison Keys to name a few. Gucci is perhaps the definition of Italian craftsmanship.

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Brands to watch on social media right now

Sprout Social

This method takes up more real estate and has definitely caused my thumb to stop scrolling, and has made me want to book a flight to an exciting destination.”. With soccer being the number one sport in Europe, it’s so exciting to see the incredible female athletes receive the much deserved recognition as ambassadors for the sport.”.