Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. Why this surge?

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Patterns Sentiment Analysis Proposal 121

Sprout Social

JANUARY 3, 2022

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights. What is a buyer persona? Glad you asked.

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Data Social Media Sentiment Team 141

Oktopost

SEPTEMBER 12, 2023

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? Intent data is your key to simplified B2B marketing lead generation. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

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Data B2B How To Metrics 62

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. But, as I progressed, I realized a pattern. So, I ventured out to find more research methods to address this issue. Let’s dive in.

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Research Google Newsletter Curation 77

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends.

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Strategy Sentiment Patterns Marketing 105

Koka Sexton

JANUARY 9, 2023

With research and audience segmentation, you can gain insight into the needs, interests, and preferences of your potential customers and create content that is tailored specifically for them. Research & Analyze Data: In order to gain an understanding of your target audience, you must first research and analyze data.

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Patterns Marketing Focus Group Survey 98

Convince & Convert

FEBRUARY 21, 2024

Start by defining a Center of Excellence team (CoE) that will provide leadership, best practices, research, support, and training on AI for the whole organization. Consider that if you have executives with public facing written, spoken, or video content that anyone could utilize that data to replicate their voice and make trouble.

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Training Policies Team Guidelines 154

Oktopost

JANUARY 5, 2021

According to research from Global Web Index , the typical internet user spent almost 7 hours per day using connected devices between April and June 2020, with social media platforms consuming more than one third of our connected time. Social data can and should be used to influence your go-to-market strategy. Click To Tweet.

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Data B2B Statistics Social Media 131

The Realtime Report

NOVEMBER 3, 2023

Here are 6 of them: Personalized Customer Experience Business leaders can utilize machine learning algorithms to instantly analyze customer data and behavior. This ultimately leads to a much more impactful, data-driven approach to personalizing buyer experiences and marketing campaigns that amplify customer satisfaction and brand loyalty.

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Startup Patterns Sentiment Analysis 103

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

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Analytics Sentiment Analysis Patterns 114

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Either way, the market research team should be established pros at getting feedback from existing and target customers.

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Research Social Media Marketing Retail 265

Audiense

MARCH 28, 2018

The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together. . Who are these people? How do they feel about the topic/brand?

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Analysis Research Metadata Patterns 87

Keyhole.co

OCTOBER 31, 2023

But first — The need to find old tweets So why are we emphasizing so much on accessing Twitter’s historical data? Let’s find out — Historical analysis By accessing your old tweets, marketers can run historical analyses and identify past trends and patterns that drove engagement. Click on “Download an archive of your data.”

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Data Twitter How To Reputation 52

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors.

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Sentiment How To Analysis Trends 142

Proactive Report

NOVEMBER 14, 2016

One of the biggest ways technology has changed the practice of PR is the use of data to drive strategy. PR practitioners today mus tknow how to find, mine and analyze relevant data sets. Research before you start a campaign. In fact, data is vital from start to finish for PR today. Understanding target audiences.

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Research Data Analytics Patterns 40

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. How to measure owned data.

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Data Metrics Sentiment Analytics 124

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

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Data Social Media HootSuite Template 94

Pam Moore

FEBRUARY 17, 2023

Identify the patterns: Look at the patterns in your day and life that drive the negative beliefs and behaviors. Look for good patterns too! Identify the patterns that ignite your positive beliefs and practice repeating the behaviors and habits that helped you.

Patterns 148

Patterns Energy Team Skills 148

Pam Moore

FEBRUARY 17, 2023

Identify the patterns: Look at the patterns in your day and life that drive the negative beliefs and behaviors. Look for good patterns too! Identify the patterns that ignite your positive beliefs and practice repeating the behaviors and habits that helped you.

Patterns 147

Patterns Energy Team Skills 147

Sprout Social

JUNE 26, 2023

AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

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Sentiment Analysis Patterns Price 105

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Plus, with so much data available, you might find it tough to know where to start or where to focus. Quality: Is their content accurate, well-researched and polished?

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Analysis Sentiment Marketing How To 106

Net-Savvy Executive

JANUARY 6, 2011

At work, that translates into tracking down companies globally; it's one way my research is different. So when somebody takes a good look at social media patterns beyond the US, I'm usually interested. The full research is subscriber-only, but the site offers free summary data on 16 countries. Global view.

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Patterns Social Media comScore Nielsen 89

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

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Marketing Survey Skills How To 62

Jon Loomer

AUGUST 19, 2020

Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising. You can access that resource here.

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Trends Google Social Media Comparison 215

Keyhole.co

APRIL 26, 2023

And while these are all great resources, the most valuable insights are most often found directly within your social data. Learn what your audience wants Twitter removed data about audience demographics in early 2020 but that doesn’t mean you can’t learn about your audience. It’s extremely limited in how you can access the data.

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Analytics Twitter Data How To 52

Hootsuite

SEPTEMBER 13, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Based on our research and experiments , the best times to post on TikTok for maximum engagement are: Tuesday: 7 AM. If you find patterns, just keep doing more of what works! Thursday: 10 AM.

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Patterns Analysis Analytics Overview 137

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

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Process Sentiment Analysis Applications 111

Hootsuite

FEBRUARY 9, 2023

Keep reading to learn more about the overall best times to post on LinkedIn , and how you can discover the right time for your brand (without advanced data crunching). Looking into your analytics data will help you further narrow down your followers’ activity patterns. (If Clear data. Start free 30-day trial 3.

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LinkedIn HootSuite Patterns Analytics 95

Keyhole.co

JANUARY 30, 2024

Today, we suggest ways to find your target audience on social media, which data to prioritize, and how you can apply them to reach potential customers. Here are some notable ones: Demographics This segment is based on the socio-economic data that describe a group of audience. billion social media users? We got you.

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Social Media How To Patterns Sports 59

Hootsuite

JULY 15, 2020

You’ll understand their goals, pain points, and buying patterns. Data: Good data allows you to monitor your efforts, report on your success, and revise your strategy as needed. It's all about the data! Do thorough audience research. Your buyer personas need to be based on real-world data, not gut instinct.

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Template Templates How To Tourism 145

The Realtime Report

MARCH 8, 2021

For example, the research and advisory firm Cognilytica forecasted in 2019 that new spending on services that label data for supervised learning would reach one billion dollars by 2023. billion invested, followed by medical research, facial recognition, video content analysis, and fraud detection. AI Will Create Some Jobs.

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System Software Patterns Skills 254

Pam Moore

FEBRUARY 17, 2023

Identify the patterns: Look at the patterns in your day and life that drive the negative beliefs and behaviors. Look for good patterns too! Identify the patterns that ignite your positive beliefs and practice repeating the behaviors and habits that helped you.

Patterns 78

Patterns Energy Team Skills 78

Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. These metrics will provide you with the necessary data to determine which leads are most likely to convert into customers. Market Research and Analysis. Adaptability.

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Metrics B2B ROI Advertising 140

Sprout Social

SEPTEMBER 26, 2023

In fact, the pattern mirrors the early days of cloud computing when the technology felt like unchartered territory. Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements. When you put something into ChatGPT, you’re sending the data outside the company.

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Policies Marketing How To Guidelines 109

Hootsuite

JULY 8, 2020

Audience research will help you craft relevant content, messaging, and ads. But good social media audience research will allow you to get into much finer detail. Social media audience research isn’t complicated. Compile data on your existing customers and social media audience. Don’t assume it’s your language.

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Template Templates Social Media How To 145

Mindjumpers

JANUARY 23, 2012

Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation. Regional social media adoption patterns: Here are some brief take-aways from the report. There’s no single picture of a European social media user.

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Social Media Patterns Statistics Report 234

Hootsuite

JANUARY 18, 2024

They also skew your data, so you can’t use it for any actual insights into your content. Do keyword research Keyword research isn’t just for websites and blogs anymore. It stands to reason that you can use SEO to better your reach on social, and that starts with keyword research on your social platform.

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Instagram HootSuite Hashtag Embedding 92