Buzz Marketing for Technology

NOVEMBER 17, 2009

A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined! But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. Share it on StumbleUpon.

Data 100

Data Vocus Radian6 StumbleUpon 100

Buzz Marketing for Technology

MARCH 18, 2010

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. All listening platforms collect data from numerous online sources — news sites, blogs, and other Web sites. Share it on StumbleUpon. Stumble upon something good?

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

JULY 21, 2010

Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. But do we really have an all in one Closed Loop market system that does it all? Seeing and getting data in real time, with a closed loop return on marketing dollars invested system.

Marketing 197

Marketing StumbleUpon Digg System 197

Buzz Marketing for Technology

MARCH 9, 2010

Which prompted a question by Scott Zosel about how much should you allocate for Social Media in your budget – and so I created the Social Media Budget Ratio (SMBR) post back in 2008 which was good but it lacked historical data like I have now. Share it on StumbleUpon. So here is my take …. Share this on Linkedin. Share this on Reddit.

B2B 198

B2B Social Media Marketing Survey 198

Bill Hartzer

JUNE 7, 2010

This also includes a way to export the data into a file that you can open up in a spreadsheet, like Microsoft Excel. This may not seem like a big change to you, but for webmasters and online marketers like myself, who frequently deals with more than 1000 links to any given web site, this is a big deal. Share it on StumbleUpon.

Google 121

Google Data Tools Domain Name 121

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Bill Hartzer

DECEMBER 27, 2010

Gleanster is a new breed of IT market research. Gleanster takes a different approach by providing market research that they have gathered: and you can get the data for free. You agree that you can share the data but you won’t sell it (which is pretty standard and fair). Well, almost. – Value Drivers.

Research 113

Research Report Cymfony Social Media 113

Bill Hartzer

JUNE 10, 2011

As you probably know by now, every month I make it habit of posting the latest search engine market share–the search engine rankings for the previous month, as provided by comScore. As always, Google ‘s web sites led the search market again in May 2011 with 65.5 percent market share and Microsoft has 14.1 percent.&#.

Engineering 125

Engineering comScore Yahoo Microsoft 125

Jason Yormark

AUGUST 25, 2010

Based on the data above, here is what I’ve learned: 1. It’s clear based on this data, that I’m providing content that resonates with those that find me through these keywords. This article alone still brings people to my site as shown in the keyword data above. I should be focusing on this area more in my writing.

Data 184

Data Postrank WordPress Course 184

Bill Hartzer

DECEMBER 6, 2010

Looking for a free way to manage your business profile data? Better yet, Would you want to distribute that data for free to online and mobile directory publishers? Would you like to add your business profile data for free? Locationary is the global clearinghouse for local data. Share it on StumbleUpon.

Directory 98

Directory Mobile Publishing Data 98

Buzz Marketing for Technology

APRIL 6, 2010

Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t. If you can take the data from Facebook Ads, combine that with the interaction you are getting via email you get another great touch point with your new potential customers. Share it on StumbleUpon. Tweet This!

Platform 224

Platform Facebook CPM CPC 224

Buzz Marketing for Technology

SEPTEMBER 29, 2010

I think this report is a great example for all of us – it shows a very comprehensive approach to monitoring and gaining insights from data. Many listening engines provide you with “streams” of data which is great. Share it on StumbleUpon. Share this on del.icio.us. Stumble upon something good? Share this on Reddit.

Social Media 230

Social Media SM2 Energy Microblogging 230

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Bill Hartzer

DECEMBER 16, 2010

Every month about this time comScore releases the search engine rankings data, and I report it here. Google Sites led the explicit core search market in November with 66.2 It actually looks like Google’s sites are going up in market share. explicit core search market in November with 66.2 Share it on StumbleUpon.

Engineering 97

Engineering comScore Yahoo Microsoft 97

Kikolani

JUNE 21, 2016

Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Content Marketing Traffic Boosting Tactics . A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Why is blog traffic important?

Strategy 93

Strategy Content Marketing Influencer 93

Bill Hartzer

JULY 22, 2010

Manipulate and analyze data in order to create an in-depth holistic understanding of ad inventory situation across multiple domains and audience. Analyze seasonality patterns for different domains, markets, segment of visitors, watch destinations, etc. Share it on StumbleUpon. Share this on Mixx. Share this on Reddit.

Engineering 98

Engineering Advertising Marketing Insurance 98

Buzz Marketing for Technology

AUGUST 25, 2010

Currently you really have 4 major operating systems in the mobile space (in order of market share trajectory): Blackberry 33% and declining, Android 27% and rising, Apple 23% and declining, and Microsoft 11% and declining (see graphic). Share it on StumbleUpon. Why is Google Scared and What it means for B2B Marketing!

iPhone 218

iPhone Brands Apple Microsoft 218

Convince & Convert

MAY 2, 2016

As marketers, Peter Drucker ’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing.

Metrics 60

Metrics Social Media Marketing URL 60

Bill Hartzer

JULY 22, 2010

In support of their clients and account teams, the Account Director develops key client relationships, develop and deliver marketing strategies and program/campaign development, and provide supporting business analysis. Provide strategic and marketing guidance and leadership to client. Responsibilities. Qualifications/Skills.

Engineering 101

Engineering Marketing Skills Analysis 101

Techipedia: Tamar Weinberg

JANUARY 15, 2008

Matt McGee over at Small Business SEM has compiled his own list of the “best posts of 2007″ in a site with a brilliantly and cleverly chosen title, the SEMMYS (Search Marketing Emmys). rants, and funny posts about the search marketing industry in general. Well, unfortunately, your reading list has just lengthened.

Marketing 100

Marketing StumbleUpon MySpace Yahoo 100

Bill Hartzer

MAY 17, 2011

comScore has released the results from a study of the search engine market in Latin America. The data is based on data from the comScore qSearch service. percent market share. Across each of the six markets studied, Colombia accounted for the highest share of searches at Google Sites at 92.2 More than 16.7

comScore 130

comScore Google StumbleUpon Microsoft 130

Buzz Marketing for Technology

SEPTEMBER 15, 2010

The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. I still hear marketers say – “my CEO just doesn’t care about blogs – they only want to be in the NY Times or Wall Street Journal”.

Conversation 232

Conversation Newsvine Ping.fm Plaxo 232

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Personally verifying results or data through your own experimentation. 8 Ways to Improve Content Marketing Strategies to Increase Leads.

Strategy 60

Strategy Content Marketing Influencer 60

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media. These are those links.

Social Media 167

Social Media Flipboard Press Release Trends 167

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Similarly, your social media marketing initiatives might sound great until someone goes out and ruins it for you.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > The Great Social Media Traffic Debate: Niche or General Networks? To help me in this quest for the truth I enlisted the help of a couple of my fellow online marketing and SEO buddies.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Bill Hartzer

NOVEMBER 30, 2009

VerticalResponse recently did a survey to find out how small businesses planned on spending their marketing dollars in 2010. There were some vast differences between how money will be spent on email marketing and social media versus spending on banner advertising and search engine marketing (SEM). Share it on StumbleUpon.

Small Business 102

Small Business Report Social Media Survey 102

Saying It Social

MARCH 25, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Google To Introduce Opt Out Browser Plug In For Analytics Up until just a few minutes ago when I started reading some reports about what I’m about to tell you, I’ve been a huge Google “junkie&#. What are your feelings?

Analytics 124

Analytics Google StumbleUpon Digg 124

The Marketing Blog

FEBRUARY 20, 2008

10 pm Google Spreadsheets Update: Blessing in Disguise for Marketers… Jump to Comments Web-based productivity tools have been around for quite a while, but their usage and focus has primarily been limited to a very niche audience. The process of ‘Conducting Survey’ and ‘Collecting Data’ are merged together.

Google 100

Google Web 2.0 Startup Survey 100

Bill Hartzer

APRIL 18, 2011

This person will work in hand in hand with the Development, Marketing and Content teams to achieve the desired goals centered around increasing qualified, converting traffic to dealnews. – Monitor site performance day to day, and drive assignment of proper URLs, title tags and meta data; troubleshoot where needed. Tweet This!

SEO 136

SEO Engineering Hitwise comScore 136

Proactive Report

FEBRUARY 27, 2011

Take your Social Media Marketing Beyond Twitter and Facebook. An excellent post from Rand Fishkin of SEOMoz about the long tail of social media marketing. So many of us look no further than Twitter and Facebook, yet there are sites like StumbleUpon that are driving more traffic than the big social networks.

Social Media 78

Social Media News Strategy StumbleUpon 78

Bill Hartzer

DECEMBER 3, 2010

PeopleBrowsr , the Social Search engine and analytics company, has launched ReSearch.ly , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword.

Platform 104

Platform Sentiment Press Release Technorati 104

Bill Hartzer

MARCH 26, 2011

Anyone working with online marketing will tell you that its important to track your data. Unilyzer , a social media dashboard, seems to be a great fit for social media and search engine marketers like myself. But again, while tracking your online marketing is important, it can also be a tedious, and time consuming task.

Social Media 137

Social Media Review URL StumbleUpon 137

The Marketing Blog

APRIL 18, 2010

47 pm Facebook & India Jump to Comments This is a statistical post, which collates data from various blog-posts, press-releases and news sites. However, by and large there is dearth of qualitative data which can be used by decision makers in the long run. It is now a powerful social media marketing tool!

Facebook 167

Facebook Web 2.0 Startup Press Release 167

The Marketing Blog

FEBRUARY 6, 2010

The story which quotes data from Vizisense.com , predicts that inside 7 months Facebook should be able to overtake Orkut. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

Web 2.0 145

Web 2.0 Facebook Startup Comparison 145

Webbiquity SMM

JANUARY 14, 2011

Selecting tactics based on perceptions and opinions rather than data. It can fundamentally change the way companies market their products and communicate with customers. Share it on StumbleUpon. Oafish attempts to treat social networks like just another one-way promotional channel. And it will for many businesses. Tweet This!

Social Media 167

Social Media How To Technorati StumbleUpon 167

Idaconcpts

MARCH 5, 2011

Google has specifically said that data from its “Personal blocklist” app is not factored into the algorithm changes. James Barry covers Internet marketing and related topics for Wolf21.com Share it on StumbleUpon. com – a full service, Toronto-based search engine optimization firm. Tweet This! Share this on Facebook.

Google 146

Google Content Technorati SEO 146