Razor Social

DECEMBER 13, 2017

Social media is now a key part of every marketing strategy. But in order to successfully leverage social channels to promote your business, you need to be more than just creative. There are many technical aspects that even non-techie marketers need to be aware of to get the most out of their social media efforts.

Social Media 105

Social Media Social Graph URL Embedding 105

Laurel Papworth

FEBRUARY 18, 2016

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. Viva La Big Data. Woolies and Coles collect your shopping data, they check what you buy on a Friday Night Shop (beer and chocolate bullets anyone?)

Data 40

Data Social Media Insurance Training 40

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Convince & Convert

FEBRUARY 3, 2016

One of a marketer’s goals is to make meaningful connections with consumers. Content marketing is meant to be a strategic way to reach and attract a defined audience. I am a 30-something female interested in marketing, sailing, and exploring the great outdoors (so Canadian). This is also one our biggest challenges.

Content 60

Content How To Marketing Case Study 60

Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Map the brand’s social graph.

Template 111

Template Templates Social Media Strategy 111

Convince & Convert

MARCH 9, 2016

While once thought of as a fading trend , influence marketing is back and hotter than ever. This white hot channel is not only the talk of the town—it’s showing its staying power with results marketers only dream of. Questions around authenticity and trust have long accompanied influence marketing and will continue to.

Influencer 60

Influencer Marketing Authentication Social Graph 60

BeingOptimist

AUGUST 16, 2022

And below, read in more detail about useful software available on the market that you should pay attention to. Thus, for example, the Jive social platform offers tools for creating content and sharing in order to simplify monitoring and interaction. It provides data that tells when to interact with a customer.

Software 52

Software Jive Telligent System 52

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. Like any other form of marketing, if we want the budget and resources to pursue it then we need to prove its worth.

Social Media 260

Social Media Analytics URL Campaign 260

Firebelly

JANUARY 29, 2010

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Razor Social

OCTOBER 23, 2018

Basically, you’ll provide Facebook with snippets of code that it can interpret, including: The og:title tag (the title) tells Facebook what your page is about and how it should be displayed within the social graph. The og:image tag lets you specify the URL of an image that will represent your page in the social graph.

Content 94

Content How To Social Graph SEO 94

Twist Image

FEBRUARY 1, 2017

Did you know that Facebook has been using external data brokers to build much more expansive profiles of people like you, me and our customers? In December of last year, Business Insider published the news item, Facebook is quietly buying information from data brokers about its users' offline lives. data broker. marketing blog.

Advertising 40

Advertising Sentiment Social Graph System 40

Audiense

NOVEMBER 1, 2016

Working with Audiense, Adecco Spain built unique audiences based on a range of criteria, including relationships, personalities, social graph and more, for a campaign focused on lead generation. View your campaign performance data with audience relationship insights for a more complete picture. 191% increase in lead generation.

Twitter 89

Twitter CPA CPC Social Graph 89

Keyhole.co

NOVEMBER 6, 2022

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform.

Tools 52

Tools Social Media Sentiment Price 52

Twist Image

JUNE 6, 2011

Does Marketing and Communications change fast enough to keep pace with consumers? Marketing is not keeping pace). Not only can consumer's research general information - right then and there - but you can poll your social graph to see if whatever it is that you're looking buy is the right decision for you. social graph.

Bazaarvoice 106

Bazaarvoice Retail Social Graph Mobile 106

Twist Image

JULY 16, 2011

When I ask my connections in other online social networking sites what they like about Google + that's currently not happening in places like my Blog, LinkedIn , Facebook, Twitter, etc. the most common response is the ability to segment the social graph (Google + calls them, "circles"). anti-social network.

Social Networking 106

Social Networking Social Graph Privacy Advertising 106

Twist Image

FEBRUARY 8, 2013

The growth of content marketing and native advertising also validates this. The reframe that is needed is not in trying to answer the question by looking at historical data from others, but in asking the question in a more philosophical way. content marketing. facebook marketing. marketing creative. social graph.

Social Graph 103

Social Graph Loyalty YouTube LinkedIn 103

Convince & Convert

APRIL 20, 2016

What an Algorithmic Instagram Feed Means for Marketers. Marketers need to up their game now. This puts the onus on us, as marketers, to produce higher quality content. highlight to tweet) This is not a place for demographic data—Instagram is centered around culture, interests, and affinities. Black and White Street Style.

Feed 60

Feed Feedly Instagram How To 60

Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Template 56

Template Templates Social Media Strategy 56

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Graph Search.

Social Media 47

Social Media Facebook Marketing CPM 47

Proactive Report

NOVEMBER 12, 2011

The number of social media monitoring tools has exploded and at last count there were over 200 on the market. Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, give the competitive edge and improve that pesky bottom line.

Trends 103

Trends Social Media Social Graph Analysis 103

Proactive Report

DECEMBER 15, 2010

Companies need to listen carefully to their employees and their market. Corporate firewalls have kept smart employees in and smart markets out. That means you have to learn how to analyze the data you find and engage with the people who are interested enough to comment on your company or your products. We know how to listen.

Social Graph 99

Social Graph Skills Flickr Data 99

Twist Image

OCTOBER 2, 2012

It's not all that challenging to post the story on Facebook and encourage everyone in my social graph to not do business with this brand. As a marketing professional, I have seen brands struggle with customer service and supply chains. The Social Habit is a social media research series from Edison Research.

Social Graph 101

Social Graph iPhone Apple Research 101

Stay N' Alive

OCTOBER 22, 2014

Your social graph will still exist. So will all the meta data about you – your phone location, likes, interests, and much, much more. What does that mean for a marketer? The data and experience is still all there though – it just follows you, instead of you having to go towards it. Neither is Facebook.

Feed 52

Feed Feedly News Google 52

Stay N' Alive

OCTOBER 22, 2014

Your social graph will still exist. So will all the meta data about you – your phone location, likes, interests, and much, much more. What does that mean for a marketer? The data and experience is still all there though – it just follows you, instead of you having to go towards it. Neither is Facebook.

Feed 52

Feed Feedly News Google 52

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Graph Search.

Social Media 28

Social Media Facebook Marketing CPM 28

Convince & Convert

FEBRUARY 10, 2010

Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. Just a thought.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Justin Levy

JULY 30, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are Blog Comments Dead? Written on July 30, 2010 by Justin Levy in blog , community , facebook , interactions , social media , twitter 23 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

Comments 220

Comments Disqus Social Graph Blogger 220

Proactive Report

JUNE 4, 2014

Most of the focus has been on measuring after you have put out content online and in social media. However, many businesses miss the value of gathering social intelligence. There’s a goldmine of data you can, and should, tap into before you create any content. See what your competitors are doing in the space.

Social Graph 49

Social Graph Survey Research Social Media 49

Stay N' Alive

OCTOBER 22, 2014

Your social graph will still exist. So will all the meta data about you – your phone location, likes, interests, and much, much more. What does that mean for a marketer? The data and experience is still all there though – it just follows you, instead of you having to go towards it. Neither is Facebook.

Feed 40

Feed Feedly News Google 40

Stay N' Alive

OCTOBER 22, 2014

Your social graph will still exist. So will all the meta data about you – your phone location, likes, interests, and much, much more. What does that mean for a marketer? The data and experience is still all there though – it just follows you, instead of you having to go towards it. Neither is Facebook.

Feed 40

Feed Feedly News Google 40

Twist Image

JUNE 22, 2013

"There''s been a lot written in the past couple of weeks about data, privacy, and wiretapping. It re-imagines the British trying to catch Revere using only his social graph. "Think about this piece of data: When GM was in its prime (1950 - 1960), its value came from its production capabilities.

Apple 87

Apple Metadata Social Graph YouTube 87

Kikolani

MARCH 11, 2013

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Identify top pages, view social activity data, and analyze anchor text.

SEO 167

SEO Tools Analysis CPC 167

The Way of the Web

JUNE 30, 2010

5 million activations a month, a focus on mobile first (as said by Eric Schmidt), and working across mobiles and the merging tablet market (in terms of tablets now getting mainstream coverage and adoption post iPad). Data knowledge. Location – combining social graph with location-based apps and great mapping software.

Google 32

Google Adsense MySpace Social Graph 32

Justin Levy

JULY 14, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking 10 Ways to Support Charity Through Social Media Written on July 14, 2009 by Justin Levy in charity , mashable , social media 3 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

Social Media 100

Social Media MySpace Widget Flickr 100

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Buffer Social

JANUARY 12, 2023

We can only make observations based on data and the cultural landscape and cross our fingers. Keeping that in mind, we — along with experts — outline what we’ve noticed people are picking up more of in the industry and make observations about what the future might hold for social media in 2023.

Social Media 124

Social Media Social Media Management Collaboration Fashion 124